MetaMask has confirmed its long-awaited token launch, signaling a major shift in strategy as exchange-backed wallets like #Binance and OKX win market share through token incentives. Once dominant with nearly 80% of wallet swap volume, #MetaMask ’s share has fallen below 1%, forcing the fox-branded wallet to embrace the very tool it long resisted.

For rivals, the playbook has been clear: tokens drive adoption. Binance Wallet’s Alpha program and OKX’s Boost campaign tied every on-chain action to potential airdrops, sending user numbers soaring. In contrast, MetaMask’s developer-friendly Snaps and ecosystem openness failed to stop the decline.

After years of decline, MetaMask now has a chance to stage a comeback. By linking token rewards with its L2, the fox could reclaim its role as the main gateway to Web3. #TrenddingTopic