Bloomberg reported that Tether Holdings SA, the largest issuer of stablecoins globally, has officially announced its plan to return to the U.S. market, in a move described as strategic to penetrate one of the world's most important digital asset markets.
He said, Bo Hines, the company's advisor for digital assets and U.S. strategy, that Tether aims to bring its successful experience in international markets to the United States, with a clear goal of becoming the leading issuer of stablecoins in the country.
To achieve this direction, the company announced the launch of a new project named USAT, focusing on meeting the needs of the American market through instant settlement solutions and reducing transaction costs. The project is led by Heinz in collaboration with prominent financial institutions such as Cantor Fitzgerald LP, reflecting Tether's seriousness in building a robust infrastructure within the United States.
The company's CEO, Paolo Arduino, confirmed that the extensive distribution network built by Tether over 11 years represents a key competitive advantage. Unlike its competitor Circle, which relies on partnerships with platforms like Coinbase to share returns, Tether enjoys independent distribution channels that provide it with greater flexibility and competitive strength.
Although Circle recently announced its intention to go public, Arduino pointed out that Tether does not see a need for this option, as it achieved profits exceeding $13.7 billion last year, allowing it to fund its expansion plans without relying on capital markets. Instead, the company focuses on strengthening distribution channels and investing in new strategic areas.
Data reveals that Tether injected about $5 billion as direct investments in the United States, including $775 million in the video-sharing platform Rumble Inc., which confirms that its entry into the U.S. market is supported by a long-term vision and strong financial resources.
Analysts believe that the combination of massive liquidity, a mature distribution structure, and innovative products makes Tether's return to the United States a pivotal event that could reshape the competitive landscape in the stablecoin market and spark a new race among major players in this sector.
