On September 10, 2025, Binance, the largest cryptocurrency exchange by trading volume, announced a strategic partnership with Franklin Templeton — a global asset manager with $1.6 trillion under management. The collaboration aims to develop tokenized investment products that combine Franklin Templeton's expertise in compliant tokenization with Binance's infrastructure. This will enable the creation of blockchain solutions for capital markets, enhancing efficiency, transparency, and accessibility for institutional investors.
The partnership focuses on tokenized securities, settlements, collateral management, and portfolios. The $BENJI token from Franklin Templeton, representing a tokenized money market fund, may expand to $BNB Smart Chain, enhancing the ecosystem. "This partnership will accelerate the transition of tokenization from concept to practice," noted Roger Bayston, head of digital assets at Franklin Templeton. Catherine Chen from Binance emphasized: "We are connecting crypto with traditional markets, opening new opportunities."
The news instantly boosted the market: the price of BNB soared by 2.5–9%, reaching a new all-time high of $907.38, then stabilized around $900. Trading volume increased by 50%, and market capitalization exceeded $130 billion. BNB rose by 29% for the year 2025 and 75% for the year, outpacing many altcoins. Analysts predict further growth to $1000 in Q4 amid seasonality and institutional interest in RWA (real-world assets).
This partnership highlights Binance's maturity after regulatory challenges and strengthens institutional adoption of crypto. Tokenization is becoming mainstream, and BNB is a key asset for DeFi and traditional finance.
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