Nike is advancing its digital strategy by introducing the CloneX NFT series into the Otherside metaverse, expanding its digital ecosystem. This series features digital collectibles and virtual wearable devices, targeting Generation Z and millennials, with strong demand in the secondary market. CloneX is designed for cross-platform use, enhancing interoperability and long-term usability. Nike's move aligns with the trend of digital fashion, aiming to connect physical and digital ownership while enhancing the brand's relevance in the evolving virtual economy.