Sun Yuchen publicly promised that there is 'no plan for sale, only a routine transfer test at the exchange.' On the first day of trading, he transferred 49,999,999 tokens to Binance, valued at around 9 million US dollars, leaving only one out of 50 million tokens.
In September 2025, the launch of the WLFI token was originally big news in the crypto circle. It was endorsed by the Trump family and positioned as a decentralized finance (DeFi) project supporting the USD1 stablecoin, introducing the governance token WLFI and planning to create a community governance mechanism. After its launch, the price of WLFI surged to $0.32 in a short period, and its market value once exceeded $8.6 billion.
However, just a few days later, the project fell into a whirlpool of public opinion, focusing on one name: Sun Yuchen, the founder of TRON, a traffic king in the crypto industry, once again standing at the center of controversy.
One, Sun Yuchen's early layout: buying low.
According to on-chain and public information, Sun Yuchen is one of the largest external investors in WLFI. Since the end of 2024, he has cumulatively invested $75 million through TRON DAO, purchasing about 3 billion WLFI (accounting for 3% of total supply), with a cost price of about $0.01 per piece, far below the subsequent market price of $0.015.
This means that once WLFI rises in the secondary market, Sun's paper profits will be extremely considerable. During the project promotion period, Sun participated as an advisor and later launched a WLFI 20% APY lock-up product through his own exchange after the opening. This series of actions is clean and neat, unlike a spontaneous decision, but rather seems premeditated.
Two, the $9 million transfer: is it a technical test?
On September 4th, on-chain data showed that Sun's wallet transferred approximately 50 million WLFI to his own exchange, valued at $9 million, which subsequently triggered panic selling in the market. WLFI's official quickly froze Sun's account, locking 545 million unlocked tokens and 2.4 billion locked tokens, with a total value exceeding $500 million.
Official explanation: This move is to 'protect the community from malicious dumping.'
Sun's explanation: It is just 'exchange testing and address decentralization', with no actual selling behavior.
The on-chain analysis platform Nansen supports Sun's statement, claiming that the main selling pressure occurred between UTC 2:19-2:51, while Sun's transfer occurred after 9:18, with the time points staggered. However, the market does not buy it, and WLFI's price plummeted that day, with public opinion determining that this matter was instigated by Sun.
Three, the Trump family's 'cutting ties' and SEC investigation rumors
The escalation of the incident comes from the actions of the Trump family: Eric Trump unfollowed Sun Yuchen and deleted public photos together. This has triggered a lot of speculation, with some believing that the cooperation between both parties has broken down, while others suspect this is 'a good show', intended to create heat and sell points.
Meanwhile, rumors of SEC investigations have resurfaced. In 2023, Sun Yuchen was sued for buying 4.5 million TRX daily and selling about 5 million (accidentally pressed the wrong button), and the case was postponed in early 2025. Because the SEC changed personnel, with Trump's nominee Atkin replacing the disobedient Gensler, after this WLFI incident, there are reports that the SEC may restart related investigations.
If reconciliation occurs, there may be fines or bans, which is favorable.
If restarted, Sun may face criminal charges, which is unfavorable in the short term.
If acting: T.M is truly a talent, capitalized respect
The historical compliance issues of Sun are more likely to be monitored by regulators during a crisis.
In any case, WLFI has become popular, and the heat is not only not reduced but rather increased.
Four, Sun Yuchen's strategy: creating hotspots.
It is undeniable that Sun Yuchen is a master of operational efficiency in the crypto industry. From 'the expensive lunch' to 'banana art', and then to participating in the Trump project, he always manages to put himself at the center of public opinion. This time, the WLFI incident has seen over 200,000 related posts on X, and the topic's heat once pushed WLFI to become the most关注代币, I wanted to buy it after watching.
Even if 90% of the voices are negative, for a token, exposure is liquidity. After the incident fermented, Sun added a $10 million investment.$WLFI , the price rebounded briefly, verifying the logic that 'controversy is traffic, traffic is value'.
Five, the goal: finding 'us' across the internet.
WLFI's narrative has been fully loaded, only one last piece of the puzzle is missing!
When Sun Yuchen joined hands with the Trump family, global attention had focused on WLFI, which is not just a dinner in the crypto market, but also a reconciliation of financial and political forces.
Traffic? We have it. Exposure? We have it. Now, the market only lacks a 'we', and then let everything reach its peak.
Who are we?
We are the strongest liquidity providers. Without liquidity, even the most perfect narrative is just empty talk; with us, the narrative can be transformed into real prices, huge transactions, and infinite possibilities.
The heat is at its peak, the story is not over, the strongest project in crypto history has just begun, and don’t forget WLFI started with the narrative of the USD1 stablecoin.
WLFI is truly T.M amazing, Sun Yuchen is truly T.M a talent, the Trump family is truly T.M good at acting.
