U.S. President Donald Trump and his family have suffered significant losses due to the decline in the price of the token $WLFI , associated with their project World Liberty Financial. On September 1, 2025, the token began trading on leading exchanges, such as Binance, OKX, and Bybit, with an initial price of over $0.30, which provided a fully diluted capitalization of about $30 billion. However, within four hours, the price fell to $0.22, leading to losses of over $2 billion in market value. For Trump, who controls about 22.5 billion tokens (22.5% of the total supply of 100 billion), this means a loss of approximately $1.9 billion, based on a decline of 8-10% from the peak.
World Liberty Financial, launched in 2024 by Trump's sons — Donald Jr., Eric, and Barron — as a decentralized financial platform, raised $550 million during the presale. The WLFI token was intended to serve as a governance tool, but its non-transferable status until July 2025 limited trading. Community voting allowed trading, but the debut was unsuccessful: early investors began to sell en masse, and the concentration of 60% of the supply in less than 10 wallets intensified volatility. On-chain data shows that presale wallets transferred 160 million WLFI to exchanges immediately after launch.
Critics, including ethics experts, warn of a conflict of interest: Trump promotes crypto regulations while owning assets. Similar tokens, such as $TRUMP and $MELANIA , have already lost 90% from their peak. Despite the stablecoin USD1 with a $2.6 billion capitalization, WLFI became the 31st largest token with a $7 billion cap. This incident highlights the risks of 'PoliFi' — political finance, where the Trump brand does not guarantee success. The family has already made $500 million from the project, but the fall of WLFI signals the speculative nature of the market. Investors: caution above all!
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