#币安ALPHA 's score is getting higher and today it reached an insane 250 points.
Even the second segment score is 230.
Scores are getting higher, and the threshold is becoming more extreme. For ordinary users who usually score 15 points, it basically signals a retreat; just scoring points consumes time and gas, not to mention the costs might exceed the rewards from airdrops.
The Alpha airdrop has gradually transformed from a small benefit to a semi-professional affair, with studios directly entering the scene to reap the rewards. Even if you have enough points, it doesn't necessarily mean you'll earn much.
Yesterday, #DOLO had a score of 230 points. Low to mid-score players? Essentially pushed to the margins.
The overall trend is monopolization; early players and studios control resources, making it increasingly difficult for ordinary people to participate. At this point, whether you continue to score or not depends on whether you find it worthwhile.
If today's airdrop reaches 230 points, theoretically, you could receive rewards, but how much? Don't hold too high expectations. Currently, playing the Alpha airdrop has a very low cost-performance ratio.
For Binance, the ALPHA airdrop is essentially a traffic engine: attracting users to log in, complete tasks, discuss, and share; the entire ecosystem's activity level relies on it.
If the threshold keeps rising, and ordinary users can't keep up or simply give up participation, then activity levels will decline, and community discussion heat will also drop, which could ultimately harm Binance itself in the long run. Airdrops have shifted from benefits to high-threshold challenges, increasing players' anxiety, and some may directly withdraw.
Therefore, Binance needs to find a balance between "attracting traffic" and "preventing scoring from being monopolized by studios"; otherwise, airdrops will become increasingly niche, leading to a drop in traffic and heat, which is detrimental to the platform's ecosystem.