Pump was born with a golden spoon in its mouth, and at that time there were no competitors, so it went very smoothly and quickly accumulated a group of 'its own' KOLs and communities. Because these KOLs had made considerable profits on Pump in the early days, they were also willing to continue trading on Pump with their fan groups. I can say that it was true that Pump spent money to buy KOLs to undermine Bonk; they did more malicious things to the Bonk team in private, such as attacking websites, etc.

What Bonk needs to do now is what Pump should have done in its early days: accumulate its own KOLs and early communities. This will take a lot of time, effort, and resources, but Bonk has no other choice. You can see that now Tom is starting to show up and greet people in many active communities. This is what I mean by accumulating its own early community and KOLs to increase user stickiness. The difficulty in this matter is that Pump was once the only giant, monopolizing the market, while Bonk now has to face the diversion from numerous launchpads. Recently, Bags backstabbed Bonk's boss, so Bonk is indeed facing difficulties. However, Bonk's advantage lies in the ample connections and resources of the team. In fact, we can see that Toly has been interacting with the Bonk team recently because when FTX collapsed, it was this community token, Bonk, that broke through with Sol, both donating and solidifying the community. So Bonk now has the backing of the Solana Foundation, which is why I believe winning is just a matter of time.

So how do retail investors choose their suitable batting area and comfort zone?

Actually, it’s very simple: choose based on your trading style.

If you are good at PVP, then choosing Pump is the best option.

If you are not good at PVP and liquidity is scarce today, you might as well take a look at the strong communities on Bonk, where the risk-reward ratio is relatively high.