The wave of the Web3 ecosystem has surpassed the trillion-dollar mark, and decentralized technology is reshaping the value distribution and collaboration models of the Internet.
In the Web3 world of 2025, the core contradiction of data growth has shifted from 'lack of traffic' to 'value mismatch'. There are three major paradigm shifts in data-driven growth: from 'attention grabbing' to 'value co-creation', from 'centralized funnel' to 'distributed network', and from 'tool stacking' to 'protocol layer innovation'.
How to integrate on-chain behavior with incentive protocols, reconstruct data rights + value clearing, and achieve precise reach in the fragmented era will become the core paradigm for building a Web3 data growth engine. We will provide a detailed interpretation of the panoramic view of the Web3 data growth engine from the perspectives of task platforms, InfoFi, and KOL & Marketing.
Task platforms, as important tracks in the Web3 ecosystem, are gradually becoming growth engines that drive community participation, resource integration, and value creation through decentralized methods connecting demand side and executors, building a frontier for acquiring traffic and distributing tasks in the Web3 ecosystem, and evolving into refined on-chain traffic tools, cross-chain collaboration tools, and terminals for community traffic accumulation.
Looking back in mid-2025, we will see what each of the leading task platforms, such as Galxe, TaskOn, Layer3, and Zealy, emphasizes and their advantages in terms of the data growth engine.
Galxe: A rich all-stack on-chain ecosystem, from Web3 task platform to InfoFi
Galxe is the largest Web3 task platform and voucher data network, with 33 million independent users, reconstructing the Web3 growth engine through on-chain vouchers. Its core product logic solves users' identity verification issues through Galxe ID and Passport, achieving protection against witch attacks and bot defenses, with main products including Quest, Starboard, and Earndrop to realize the product growth engine.
Especially, Starboard is the core function that Galxe focuses on this year in InfoFi, transforming social media sentiment for project parties based on existing traffic.
Core products:
Product roadmap
Product functions and usage value
Large user base;
The dual-track design of Galxe ID + Passport can prevent witch attacks and bot defenses;
Starboard can realize InfoFi functions;
Earndrop simplifies the token distribution process and the complexity of TGE, achieving one-stop token distribution;
Gravity chain optimizes cross-chain interaction efficiency and security;
Shortcomings of Galxe:
Projects and quests are cluttered, with most projects and quests lacking exposure;
The highest usage cost among task platforms;
OnChain task support is insufficient; except for SNS having automated verification, most require project parties to sort and upload the Winner list for the draw themselves;
TaskOn: An automated, B2B2C hub for task collaboration
TaskOn is the platform with the richest variety of tasks and the most complete functionality among task platforms. It can enhance marketing and operational efficiency through intelligent automation tools, helping project parties improve data and efficiency in social media growth, data analysis, community participation, and on-chain transactions. Currently, TaskOn has 18 million user addresses.
The core products of TaskOn consist of four major components: Quest, Community (GTC), ChainEran, and Token Flow, configuring customized task settings around community operation, user attraction, user retention, and on-chain data.
Core products:
Product roadmap
The product backend features six major growth engine one-click functionality smart tools
Product functions and usage value
Advantages of TaskOn:
Quest is free to use, with a rich Task template library and real-time automatic verification;
White label service: The GTC section can be integrated into project party websites, establishing a highly personalized user operation system for the project parties;
Automatic rewards: Saves labor and time costs for project parties;
Self-service can be realized throughout the site, and customer service communication is efficient;
C-end user product-related issues are resolved directly by contacting TaskOn, without the need for project parties to intervene;
Shortcomings of TaskOn:
Information overload on pages: Many functional modules, complete and highly personalized, result in a certain learning cost for users;
The platform's points currently lack usage scenarios;
Layer3: On-chain decentralized infrastructure, tokenization of attention under the aggregation concept
Layer3 is a Web3 task platform focused on the 'attention economy', aggregating tasks from popular ecosystems through user education paths, using CUBE to record users' full-chain identities, achieving decentralized identity management, task verification, and reward distribution. Users receive dynamic rewards after completing tasks, and the platform focuses on on-chain traffic, attracting high-quality DeFi and cross-chain bridge users.
Layer3 currently has 250,000 monthly active users. Today, Layer3 has driven the growth of 31 chains and over 500 protocols across fields such as gaming, artificial intelligence, DeFi, and NFTs.
Core functional modules:
Product roadmap
Product functions and usage value
Advantages of Layer3:
Focus on OnChain tasks, targeting customer profiles with high precision and quality;
The CUBE voucher system can prevent witch attacks;
OnChain tasks have long cycles, enabling long-term user growth and enhancement of on-chain data;
Shortcomings of Layer3:
Usage requires staking L3 tokens, which is relatively costly;
Insufficient task diversity, leading to low platform retention rates and insufficient loyalty;
Layer3's reward rules are complex, and the exchange ratio and allocation rules for CUBEs and L3 tokens are opaque;
Constrained by slow on-chain settlement speeds, some rewards are delayed, affecting user experience;
Zealy: Gamified task engine incentives that help Web3 projects enhance community activity and growth
Zealy is a European B2B Web3 task execution platform that sets tasks through text descriptions to facilitate user interaction, allowing users to participate in community co-construction and earn a sense of honor, with official zaps as the primary reward.
Official data from Zealy indicates that Zealy has a total of 6 million users, with around 50,000 daily active users according to the Solana Compass report.
Core functional modules:
The product logic of Zealy relies on modular communities as the main line, setting task content through text descriptions. The product is convenient and fast but lacks intelligence, making it more suitable for basic social media and community growth usage.
Zaps are currently the main reward of the platform, and project parties need to spend money to purchase them for incentive distribution. Zealy's traffic advantage and simple interaction style, along with a low-threshold onboarding path, closely ties to the Discord community, placing greater emphasis on community participation.
Advantages of Zealy:
B-end products are easy to use and highly adaptable across fields;
French team, products are more in line with the usage habits of the European and American markets;
Deeply integrates Web3 tools, providing data analysis dashboards;
Shortcomings of Zealy:
Poor customer acquisition effectiveness: lack of on-chain tasks, and lengthy manual review cycles;
Task fatigue: OffChain tasks are limited in variety and have low reward value;
Insufficient intelligence: Tasks can only be described in text, lacking integrated automation deployment tools. Submitting tasks and later review processes are cumbersome;
Lack of automated verification: Task validation almost always requires users to submit POW materials, with verification progress being a double-blind for users and projects;
Task quantity issue: Unable to set repetitive tasks, which leads to a bloated community list without focus;
The second half of the growth engine battle: Ecological competition of task platforms
After experiencing various task platforms, I found that although most operations are similar, the differences in product thinking are substantial.
Galxe is the largest task platform and the main battlefield for tasks in the Web3 European and American markets. It has a unique first-mover advantage. However, Galxe is a product aimed at consumers (C), providing a friendlier experience at the consumer end, with a greater number of projects and reward scales being more popular, but the intelligence of the product is slightly lacking. Galxe chooses to leave the interactive end on smart contracts to the project parties, inadvertently increasing their labor and time costs, and the costs of using Galxe are not insignificant.
Additionally, I found that many verifications on Galxe are fake verification stages; as long as the system detects a user has made a jump, it will assume you have completed the related task, which is very lazy behavior.
The most fragmented user experience is with Zealy. Zealy is easy to use and get started, with clear functions, but it requires project operations personnel to have excellent rule control capabilities since tasks are set through text descriptions. Additionally, later task verification requires users to submit POW for manual verification, placing task setting, verification, and issue consultation all on the project parties.
Layer3's website is sure to impress you. Its card-style page design, minimalist style, and gamified settings are the most Web3-style. Layer3 focuses solely on on-chain tasks, and in terms of cost, after setting Activation, staking 150,000 L3 allows for task publication. Compared to other products, Layer3 emphasizes letting project parties and users invest costs into the platform tokens to activate the token economic model.
The experience with TaskOn is surprising; its functionality is the most complex and comprehensive. TaskOn's Quest can be set up and used for free, and new projects get a 7-day free membership upon first registration, allowing them to try out some GTC functions. TaskOn integrates an embedded DEX aggregator, enabling on-chain interactions to be completed in one place. It is more thoughtful and hassle-free in terms of interaction experience and after-sales issues.
For example, in terms of official cooperation and consultation feedback, all four platforms have built-in consultation windows. Layer3 mainly relies on email replies, while Galxe and Zealy respond more slowly; only TaskOn can achieve instant official replies through the Telegram community.
After the release of Quest, various platforms can modify published content to a certain extent. TaskOn will also guide users for official communication to confirm modification purposes for effective changes. Zealy's product positioning is B2B, and its modification functions lean more towards B-end users.
Key indicators of task platforms compared in panorama:
Analysis of winning and losing hands:
Low-cost efficient customer acquisition: TaskOn crushes competitors with zero permission + full automation, especially suitable for cold-starting small and medium projects;
High-value user filtering: Galxe relies on the depth of Starboard data, but the cost deters long-tail ecosystems, making large ecosystem projects suitable for launching on Galxe; Layer3 and TaskOn focus on on-chain quest efforts, providing better cost-effectiveness;
Educational scene barriers: Layer3 has strong narrative capabilities, while Zealy falls into the trap of functional homogenization.
As the growth engine of the Web3 world, task platforms can become the best bridge connecting users and project ecosystem. They drive community growth through gamified tasks and reward mechanisms, promoting rapid growth in the Web3 world through multi-chain support, flexibility of on-chain tasks, ecosystem integration, and deep community interaction. To date, only Galxe, TaskOn, Layer3, and Zealy remain standing, but in the fierce competition of the second half, whoever can better tap into the value of on-chain data and become the growth flywheel of the ecosystem will survive longer, and the reshuffling of the landscape may be on the way.