In the development of the Web3 industry, 'user value' has always been a core proposition. However, most projects have fallen into the misconception of 'heavy asset holding and light behavior creation.' Users need to first invest funds to purchase tokens or stake assets to gain ecosystem rights, while daily social interactions and information sharing, which are lightweight behaviors, struggle to be transformed into actual value. This model not only raises the participation threshold for the public but also leads to a lack of deep binding between the ecosystem and users. Notcoin ($NOT), leveraging Telegram's social scenario and the TON blockchain, innovatively proposes a path for 'social behavior assetization,' turning users' daily social interactions into tradable and valuable Web3 assets. This approach not only addresses the threshold issue of Web3 popularization but also establishes a sustainable user value cycle system for the TON ecosystem.
I. The Core Contradiction of Web3 User Value: The Disconnection Between Behavioral Participation and Value Feedback
The current dilemma of user retention in the Web3 ecosystem fundamentally stems from the mismatch between 'behavioral investment' and 'value returns.' On one hand, lightweight behaviors lack value recognition: in most Web3 project communities, user actions such as sharing project information, answering newcomers' questions, or participating in topic discussions can only achieve verbal recognition of 'community activity,' failing to result in quantifiable value. On the other hand, the threshold for obtaining value is excessively high: ordinary users wishing to gain ecosystem benefits must complete a series of professional operations such as 'registering a wallet, purchasing tokens, and locking up stakes,' and bear market volatility risks, which deters many users who are only willing to participate lightly.
Industry data shows that in 2024, the average monthly active user retention rate of global Web3 communities is less than 30%, with the core reason being that 'lightweight users cannot find value entry points.' Most projects equate user value with 'asset holdings,' neglecting the long-term value of 'behavioral contributions.' The innovation of $NOT precisely lies in bridging the link between 'lightweight behavior' and 'value returns,' allowing users to gain Web3 value solely through daily social interactions without the need to invest assets.
II. The Breakthrough of $NOT: The Three-Tier Logic of Social Behavior Assetization
$NOT is not merely 'social token distribution' but transforms social behaviors in Telegram into standardized Web3 assets through a three-tier design of 'behavior authentication-value quantification-ecosystem circulation,' achieving a closed loop of 'behavior equals value.'
1. Behavior Authentication: Making Lightweight Social Behaviors 'Traceable and Recognizable'
In traditional Web3, users' social behaviors (like community speaking and information forwarding) are dispersed across different platforms, making them difficult for the ecosystem to identify and recognize. NOT relies on deep integration with Telegram and TON to authenticate users' 'effective behaviors' in specific scenarios: behaviors such as publishing original project analyses in NOT's cooperative community, helping newcomers resolve questions about the 'exchange process,' and participating in thematic activities in TON project channels will be recorded by the system through 'behavioral trajectory recognition technology'—these behaviors must meet the criteria of 'non-mechanical volume inflation and substantial help to the ecosystem' (for example, comments triggering effective interactions with more than 5 people, or answers marked 'useful' by newcomers) to be recognized as 'assetizable behaviors.'
This authentication does not rely on centralized review but utilizes TON's lightweight data on-chain capability to store key behavioral information (such as time, content, interaction data) on-chain, ensuring the authenticity and uniqueness of the behavior, laying the foundation for subsequent value quantification.
2. Value Quantification: Dynamic Pricing Based on Ecological Contribution
NOT quantifies the value of user behavior based on 'contribution orientation' rather than 'quantity orientation,' avoiding the industry's common problem of 'mechanical volume inflation.' The system evaluates behavioral value from two dimensions: first, the **direct value of behavior to the ecosystem**, such as when a shared TON project guide is bookmarked by over 10 people, indicating practical value for newcomers, which will increase the exchange rate of the corresponding 'value certificate' (like the interactive points in the previous ecosystem) by 30%; second, the **long-term ecological impact of behavior,** such as when users help newcomers who continue to engage with the TON ecosystem (like exchanging NOT or participating in other projects), this 'supportive behavior' will be marked as 'high-value behavior,' allowing users to earn additional value rewards.
This dynamic quantification mechanism relies on TON's real-time data processing capability—the system can capture follow-up ecological feedback data for behaviors in real time, adjusting value weights to ensure 'value matches contribution.' Meanwhile, NOT's designated 22% ecological incentive pool provides a safety net for value quantification: the basic pool guarantees users' minimum earnings (for example, effective behaviors correspond to at least 0.2 NOT in exchange rights), while the value-added pool is injected with funds by TON ecosystem project parties (as of 2024, over 1000 projects have injected more than 1.2 billion USD), allowing high-value behaviors to gain additional earnings from the value-added pool, forming a positive incentive of 'more contributions lead to more benefits.'
3. Ecosystem Circulation: Integrating Behavioral Assets into the Web3 Value Network
The core of 'assetization' lies in 'circulation'—NOT transforms user behavior into 'value certificates' that can not only be directly exchanged for NOT tokens but also integrated into the entire TON ecosystem's value network. Users can use these certificates to participate in DeFi financial management within the TON ecosystem (such as low-threshold staking), NFT minting (such as gaining priority qualifications), GameFi experiences (such as unlocking items), and even make direct purchases in partnered offline scenarios (such as certain retailers in Southeast Asia).
The realization of this circulation depends on two major characteristics of the TON blockchain: first, lightweight wallet integration, where users do not need to register an additional wallet; they can directly link their Telegram account to the TON lightweight wallet, completing certificate exchanges and transfers within the wallet, making the operation threshold extremely low; second, high performance and low gas fees, with TON’s processing speed of over 1000 TPS ensuring that certificate circulation occurs 'in seconds,' and the gas fee for a single transaction is nearly zero, avoiding the problem of 'circulation costs exceeding asset value.'
III. The Synergy of the TON Ecosystem: Providing Underlying Support for Behavior Assetization
$NOT's 'social behavior assetization' is not an isolated phenomenon but is deeply integrated with the technical characteristics and ecological layout of the TON ecosystem, forming a '1+1>2' synergy effect.
From a technical perspective, TON's 'lightweight on-chain' capability is the foundation for behavior authentication. Traditional public chains face congestion and high costs when recording large volumes of user behavior data. In contrast, TON's 'layered architecture' design allows key behavioral information (not complete content) to be put on-chain, ensuring data authenticity while reducing storage and computational costs. Additionally, TON's 'behavior recognition algorithm' (which combines on-chain data with analysis of social scenario data) provides technical support for anti-cheating efforts. As of 2024, this algorithm has banned over 11 million bot accounts involved in mechanical volume inflation, burning over 3.5 billion illegal $NOT tokens, ensuring fairness in behavior assetization.
From the ecological perspective, TON's 'project synergy network' provides a value outlet for behavioral assets. DeFi, NFT, and GameFi projects within the TON ecosystem require a massive number of genuine users to enhance ecological activity, and the 'behavior asset users' brought by NOT are precisely the target group. Project parties can inject funds into NOT's value-added pool to gain exposure to these users, while users can obtain additional behavioral value through participation in project interactions, forming a tripartite win-win scenario of 'user-NOT-ecosystem project.' This synergy upgrades NOT's behavioral assets from 'single token exchange' to 'full ecological value circulation,' further enhancing users' willingness to participate.
IV. Industry Insights: The Reconstruction Direction of Web3 User Value
$NOT and the practice of the TON ecosystem provide an important insight for the Web3 industry: the popularization of Web3 should not be about 'making users adapt to technology' but rather 'making technology adapt to users' daily behaviors.' The core of user value should not be limited to 'asset holdings' but should extend to 'behavioral creation.'
In the past, Web3 projects often defined 'users' as 'asset holders,' ignoring the core needs of most users—to obtain perceivable value through daily behaviors. The innovation of $NOT lies in redefining 'users' as 'ecosystem participants,' allowing users to create value and receive returns through simple interactions in familiar social scenarios. This model not only lowers the participation threshold of Web3 but also ensures the ecosystem maintains a continuous 'active user' base—these users are deeply bound to the ecosystem due to 'behavioral benefits,' thereby promoting the long-term prosperity of the ecosystem.
In the future, as more projects draw on the logic of 'behavior assetization,' Web3 may enter a new phase of 'behavior-driven' development: users' daily actions, such as social interactions, content creation, and knowledge sharing, may all be transformed into valuable assets through blockchain technology. The competition within ecosystems will also shift from 'asset incentives' to 'behavioral value mining.' The practice of $NOT and the TON ecosystem undoubtedly provides a reference model for this path.
Conclusion
$NOT's value lies not in creating a new token but in reconstructing the value chain of Web3 users—transforming 'social behavior' from 'worthless daily actions' into 'assetizable contributions,' turning 'ordinary users' from 'ecosystem bystanders' into 'value creators.' Supported by the TON ecosystem, this model not only achieves rapid growth for itself but also provides a feasible path for the popularization of Web3: when Web3 can be integrated into users' daily actions, and when every effective participation by users can yield value feedback, Web3 can truly step out of niche circles and into the lives of the general public.
