The current Web3 ecosystem generally faces the dilemma of 'lack of intrinsic motivation': Most ecosystems rely on unilateral promotion by project parties (such as issuing tokens and launching features), while users remain in a 'passive participation' state—completing tasks set by the project parties, holding tokens and waiting for appreciation, but struggling to truly 'empower' ecosystem growth through their own behavior. This 'unidirectional push' model leads to a lack of continuous iterative vitality in the ecosystem, and users frequently churn due to a 'lack of participation feeling'. The collaborative practice of Notcoin ($NOT) and the TON ecosystem has precisely broken this deadlock: by constructing a closed loop of 'user behavior → ecosystem empowerment → value feedback', allowing user behavior to upgrade from 'passive tasks' to 'active empowerment of the core driving force of the ecosystem', providing a replicable model for 'self-driven growth of the ecosystem' in the Web3 industry.
1. The dilemma of 'missing behavior empowerment' in traditional Web3 ecosystems
'User behavior empowerment' refers to the direct value that users' participation can bring to the ecosystem, which can be 'accumulated, reused, and appreciated', such as lowering the threshold for newcomers, enhancing ecosystem activity, and expanding ecosystem influence. However, the current design of user behavior in the Web3 ecosystem generally has the problem of 'missing empowerment', specifically manifested in three points:
1. Disconnection between behavior and ecosystem needs: Tasks without substantial value
Most Web3 projects' 'user tasks' are merely superficial operations such as 'acquisition, forwarding, registration', which are unrelated to the core needs of the ecosystem (such as user retention, ecosystem awareness promotion, and feature implementation). For example, users can earn tokens by forwarding project posters, but the project parties do not pay attention to whether the poster content conveys the core values of the ecosystem or attracts real user retention—this 'task for the sake of a task' behavior can only bring 'short-term traffic numbers', but cannot accumulate 'effective users' or 'cognitive assets' for the ecosystem. According to the 2024 Web3 ecosystem user behavior report, over 65% of Web3 project user behaviors belong to 'non-empowering tasks', unable to bring long-term value to the ecosystem.
2. Behavior value cannot be accumulated: Empowerment effects are difficult to reuse
Even if some user behaviors can generate short-term value (such as answering newcomers' questions), their value is difficult to 'accumulate' in the ecosystem—users' answering content is scattered in community chat records, making it inconvenient for subsequent newcomers to access; behavioral data (such as which questions are frequently asked by newcomers) has not been collected by the ecosystem, making it impossible to optimize product design or newcomer guidance systems. This 'immediate consumption of value, unable to reuse' model leads to the ecosystem needing to repeatedly invest resources to solve similar problems, unable to achieve 'self-optimization' through user behavior.
3. Users lack a sense of empowerment: Participation lacks a sense of belonging
Ordinary users find it difficult to perceive the 'specific impact of their behavior on the ecosystem': Users share ecosystem information but do not know if it brings new users; they answer newcomers' questions but are unclear if it reduces the ecosystem's customer acquisition costs. This 'fuzzy empowerment effect' prevents users from establishing a sense of belonging that 'I am contributing to the ecosystem', and they view participation merely as a means of 'gaining short-term benefits', naturally leading to a lack of proactive engagement in creating high-value behavior.
2. The design of $NOT's 'behavior empowerment': Making user behavior the self-driving force of the ecosystem
$NOT's core innovation is designing a user behavior system around 'ecosystem needs', allowing each user participation to directly empower the ecosystem, while enhancing users' perception of empowerment through 'value accumulation' and 'effect visibility', forming a closed loop of 'behavior empowerment → ecosystem growth → user benefits'.
1. Behavior anchoring to core ecosystem needs: From 'meaningless tasks' to 'precise empowerment'
$NOT abandons 'generic tasks', directly anchoring user behavior to the three core needs of the TON ecosystem—lowering the threshold for newcomers, enhancing ecosystem awareness, and expanding incremental users, ensuring that behaviors inherently possess 'empowerment attributes':
• Empowering newcomer retention: Users answering high-frequency questions from newcomers such as 'the $NOT exchange process' and 'TON lightweight wallet association' in Telegram groups can earn rewards. These answers will be automatically organized by the system into a 'Newcomer FAQ', accumulating in the TON ecosystem's guidance library, so future newcomers do not need to ask repeatedly and can view directly—this not only reduces newcomer churn but also saves guiding costs for the ecosystem;
• Empowering ecosystem awareness: Users publish 'practical experiences of TON projects' (such as 'the process of using $NOT to buy mango sticky rice in Thailand' and 'pitfalls of TON DeFi investments'), which must include real scenarios and specific operations to earn rewards. These contents will be recommended to TON's 'User Case Library', becoming 'real materials' for the ecosystem's external communication, helping non-crypto users understand the actual value of TON;
• Empowerment increment for user acquisition: Users forwarding 'practical information' about the TON project (such as 'NFT mint time reminders' and 'updates on ecosystem consumption scenarios') to non-crypto communities, if they bring new user registrations and complete the first $NOT exchange, can receive additional 'new user acquisition empowerment rewards'—ensuring that forwarding behavior can bring 'real incremental users' rather than ineffective traffic.
This design of 'deep binding between behavior and ecosystem needs' makes user behavior no longer an 'extra burden' but a 'direct driving force' for ecosystem growth.
2. Behavior value accumulation: Making empowerment effects reusable and iterative
$NOT, through technical collaboration with the TON ecosystem, converts the value generated by user behavior into ecosystem assets, achieving 'one-time empowerment and long-term reuse':
• Content asset accumulation: Users' high-quality answers and practical experience content, after system review, will be structurally stored in TON's 'User Contribution Content Library', supporting keyword retrieval—new users searching for 'exchange issues' can find relevant answers, and the ecosystem does not need to repeatedly invest human resources to write guiding content;
• Data asset accumulation: User behavior data (such as 'the three most frequently asked questions by newcomers' and 'which content has the best new user acquisition effect after being forwarded') will be desensitized and synchronized to TON's 'User Behavior Analysis Platform', allowing project parties to optimize product design based on this data (such as adding 'exchange process guidance pop-up windows' in lightweight wallets) and adjust operational strategies (such as focusing on promoting content types that have high new user acquisition effects);
• User capability accumulation: Users who participate in empowerment behavior long-term (such as continuously answering newcomers' questions) will be awarded the title of 'TON Ecosystem Mentor' and can participate in designing the ecosystem's newcomer guidance system—turning users' 'empowerment capabilities' into 'organizational resources' for the ecosystem, further enhancing its self-driven power.
This 'value accumulation' allows user behavior to upgrade from 'immediate consumption' to 'ecosystem assets', providing sustainable resource support for the ecosystem's long-term iteration.
3. Empowerment effect visibility: Let users perceive 'my behavior has value'
$NOT uses the 'empowerment effect feedback system' to visualize and quantify the impact of user behavior on the ecosystem, reinforcing users' perception of empowerment:
• Real-time feedback: After users answer newcomers' questions, the system will push real-time notifications such as 'your answer helped 1 newcomer complete wallet association, and that newcomer has successfully exchanged $NOT'; after forwarding content brings new users, they will receive notifications like 'your share brought in 3 new user registrations, of which 2 have become active users in the ecosystem';
• Data dashboard: Users can view their personal empowerment data in Telegram's '$NOT Empowerment Center'—'cumulatively helped 50 newcomers, accumulated 20 high-quality contents, brought in 80 new users', and can see these data's specific contributions to the ecosystem (such as 'helped improve newcomer retention rate by 12%');
• Ecosystem rights binding: Users' empowerment contributions will be converted into 'ecosystem empowerment value', the higher the empowerment value, the more ecosystem rights can be obtained (such as priority participation in testing new projects in the TON ecosystem, obtaining NFT whitelist qualifications, and participating in ecosystem decision-making voting)—linking users' 'empowerment behavior' with 'long-term ecosystem rights', reinforcing the identity of 'co-builders'.
3. Collaborative support of the TON ecosystem: The underlying guarantee of the 'behavior empowerment' closed loop
$NOT's 'behavior empowerment' design relies on the collaborative support of the TON ecosystem in terms of technology and ecosystem layout, forming a complete closed loop of 'design-support-implementation':
1. Technical support: Ensuring the efficiency, safety, and traceability of empowerment behavior
The characteristics of the TON blockchain provide key technical support for 'behavior empowerment':
• Real-time data interaction: TON's 'cross-contract data communication' capability allows $NOT to obtain the ecosystem's core needs in real time (such as 'current surge in new user registrations, need to supplement answering resources'), and quickly adjust the reward weight of user behavior— for instance, when questions about exchanges increase, the system will automatically increase the reward ratio for 'answering exchange questions', guiding more users to participate in empowerment;
• Content and data verification: Users' high-quality content and behavioral data will be verified through TON's 'lightweight on-chain' capability, ensuring that content is immutable and data is authentic—this not only protects users' contribution rights (such as continuous revenue sharing from reused content) but also provides a secure foundation for the value accumulation of the ecosystem;
• Anti-cheating mechanism: TON's 'on-chain behavior trajectory analysis' technology can accurately identify false empowerment behaviors such as 'robotic automated responses' and 'copying others' content'. As of 2024, over 11 million false empowerment accounts have been banned, with more than 3.5 billion non-compliant $NOT burned—ensuring the authenticity of empowerment behavior and preventing the dilution of ecosystem assets by ineffective actions.
2. Ecosystem support: Providing value feedback channels for 'empowerment behavior'
TON ecosystem's 'project collaboration network' is the core value output of the 'behavior empowerment' closed loop:
• Project party feedback: DeFi, NFT, and GameFi projects within the TON ecosystem will inject funds into NOT's 'empowerment reward pool' based on the empowerment contributions of NOT users (such as bringing new users to the project and accumulating high-quality content)—the more valuable the user's empowerment behavior, the more rewards they receive, forming a positive incentive of 'the better the empowerment, the higher the rewards';
• Rights interoperability: The 'ecosystem empowerment value' obtained by users in $NOT can be used in other projects of the TON ecosystem— for example, it can enhance financial returns in DeFi projects or unlock exclusive items in GameFi projects, allowing 'empowerment contributions' to gain recognition across the entire ecosystem.
• Offline scene extension: Offline merchants covered by the TON ecosystem in 38 countries and regions will provide exclusive discounts for users with high empowerment value (such as enjoying a 20% discount when spending with $NOT)—allowing users' 'ecosystem empowerment' to also translate into 'daily life convenience', further strengthening the willingness to empower.
4. Industry insights: The future of Web3 ecosystems is 'user empowerment driven'
$NOT and the practice of the TON ecosystem provide a key insight for the Web3 industry: The sustainable growth of Web3 ecosystems should not rely on the 'unidirectional push' of project parties, but should depend on the 'intrinsically driven' 'user behavior empowerment'—when every user participation can directly empower the ecosystem, and every ecosystem growth can feedback to users, this 'bilateral empowerment' relationship is the core driving force for the ecosystem to break out of niche circles and move towards the masses.
In the past, Web3 projects often regarded users as 'traffic' or 'token holders'; however, $NOT proves that users can become 'co-builders and enablers of the ecosystem'—the design logic of the ecosystem should shift from 'What do I want users to do' to 'What value can users bring to the ecosystem, and what returns can the ecosystem provide for the user's value'. This shift in thinking is key to breaking the 'lack of intrinsic motivation' dilemma in Web3.
In the future, more Web3 ecosystems may draw on the logic of 'behavior empowerment': no longer designing 'meaningless new user tasks', but focusing on 'the core values users can create for the ecosystem'; no longer pursuing 'short-term traffic bursts', but building a long-term closed loop of 'user empowerment - value accumulation - ecosystem growth - user feedback'—only in this way can Web3 truly transition from a 'technical concept' to an 'ecosystem that the public can participate in, empower, and benefit from'.
Conclusion
The value of NOT lies not in how many users it brings to the TON ecosystem, but in redefining 'the relationship between users and the Web3 ecosystem'—from 'passive participation' to 'active empowerment', from 'short-term benefits' to 'long-term co-construction'. In the collaboration between NOT and the TON ecosystem, we see a clear path towards the popularization of Web3: centered on 'user behavior empowerment', supported by 'value accumulation', and closed looped by 'bilateral feedback'—when the Web3 ecosystem can make every user feel that 'my behavior has value', the self-driven growth and popularization of the ecosystem will naturally follow.
