Mentioning @The Notcoin Official, many people think of "games that earn coins by tapping the screen." It became popular due to its simple gameplay and the Telegram user base, but if considering investment now, these points must be clear:
Current price is quite dire: By the end of July 2025, $NOT is about $0.0018, with a total market value of $173 million. It has fallen over 93% from its historical peak and over 80% from its issuance price — buying at the peak of 1000 yuan, it is now worth less than 70 yuan, posing extremely high risks.
Opportunities remain controversial: The massive user base of 35 million players, the deep integration of the TON ecosystem with Telegram, coupled with the low price, makes some feel it has potential, but its value highly depends on the development of the TON ecosystem.
Risks cannot be ignored: The price could go to zero, and it is highly volatile; the "click-to-earn" model struggles to retain users, competition in the same category is fierce, and it heavily relies on the performance of the TON ecosystem, which has weak fundamentals. Investment advice: It is only suitable to participate with spare money that does not affect life, with a proportion not exceeding 5%; purchases can be made in batches, with stop-loss settings, and preparation for long-term holding.
Summary: Notcoin is a high-risk speculative product, more like a community sentiment gamble, deeply bound to the TON ecosystem. It is essential to conduct thorough research before investing and prepare for the worst-case scenario.
