President Luiz Inácio Lula da Silva signed on Wednesday (27), at the Palácio do Planalto, the decree establishing the implementation of TV 3.0 in Brazil. The technology marks the next generation of free and open television, bringing advances in image quality, interactivity, and digital integration.
The ceremony was attended by representatives of the country's main broadcasters, who showed support for the project. The new system is expected to start being implemented from 2026, inaugurating a chapter in the history of Brazilian broadcasting.
Brazil will be the first in the Americas to implement TV 3.0
President Lula emphasized that the implementation of TV 3.0 meets a priority of his communication team. The Minister-Chief of the Social Communication Secretariat (Secom), Sidônio Palmeira, stressed that the technological advancement represents more than modernization: it is also a matter of national sovereignty.
According to Palmeira, Brazil will be the first country in the Americas to adopt the new generation of free and open television. He stated that the decree symbolizes the government's vision for the digital agenda, based on cooperation, innovation, and technological independence.
Today, we talk not only about sovereignty but about digital sovereignty — and TV 3.0 is at the center of this movement, he stated.
TV 3.0 by the next World Cup
According to the government, the launch of TV 3.0 is expected to occur in June 2026, in line with the World Cup.
Regarded as the 'television of the future', TV 3.0 will combine traditional audio and video broadcasting with direct internet access, creating an interactive environment. With the new technology, it will be possible to use applications, interact with programming, and even make purchases without leaving the television screen — an unprecedented opportunity to diversify broadcasters' revenues.
Unlike current Smart TVs, the new devices will come with a catalog of free channels as the main screen, correcting the lack of prominence of these broadcasters compared to streaming platforms.
According to the minister, another distinguishing feature is the app-based interface, allowing channels to offer, in addition to real-time broadcasting, additional on-demand content such as series, games, and exclusive programs. Just like digital TV, the implementation/migration to the new technology will be gradual.
The article Lula officializes TV 3.0: new era of open television begins in 2026 was first seen in BeInCrypto Brazil.