In the market, there are always complaints: why does the price drop every time I buy in? Once I cut my losses, it rises again. This is likely due to the manipulation by whales. Traditional retail investors have no way of knowing the concentration of funds, making it even harder to track the flow of funds.
But Bubblemaps has visualized this issue, creating a map where the distribution of holdings for a token is displayed. If you discover that several large holders are tightly clustered together, or a group of addresses actually belong to the same entity, then the risk becomes clear. For retail investors, this is an important tool for identifying market manipulation and avoiding losses; for whales, it serves as a magnifying glass to analyze competitors' fund layouts.
In other words, Bubblemaps does not help one party to strike against the other, but rather allows market participants to stand closer to the truth. Fairness is never the result of information symmetry, but rather the product of the widespread availability of tools.