In the world of decentralized finance (DeFi), where competition is fierce and loyalty is short-lived, success hinges on protocols' ability to deeply understand their users. While traditional companies rely on surveys or third-party data, DeFi protocols have a unique advantage: direct access to blockchain data. This is where Chainbase comes into play, reshaping raw data into actionable insights that support user growth and retention.
Case Study: AlphaSwap and Data-Driven Growth
The Challenge
The decentralized trading platform AlphaSwap faced a key dilemma: despite attracting a large number of users, only 35% of wallets remained active after 90 days. Improving this rate was a prerequisite for sustainability.
The Approach
To delve into the roots of the problem, the growth team at AlphaSwap enlisted Chainbase. By analyzing data from over 500,000 wallets across on-chain event logs, the team created a comprehensive dashboard to accurately track behavioral patterns.
The Vision
The analysis revealed a pivotal turning point:
Users who interacted with concentrated liquidity pools at least three times during the first week recorded a retention rate of 70% after 90 days — double the average.
In contrast, those who did not experience this feature were more likely to churn.
This result defined what can be called the 'discovery moment' that enhances long-term engagement.
The Strategy
Based on this vision, AlphaSwap launched a new onboarding experience that included:
An interactive in-app guide that leads the user step by step towards providing liquidity.
Encouraging new users to reach their third interaction with liquidity within the first 7 days.
The Results
The results were swift:
The overall retention rate increased by 18% in just one quarter.
Experience has shown that Chainbase analytics are not just a statistical tool, but a direct growth engine.
Why is Chainbase the cornerstone for protocols?
Improving retention: Monitoring behaviors associated with the most loyal users.
Smarter Onboarding: Building data-driven experiences instead of assumptions.
Sustainable growth: Aligning product development with real user journeys.
The Conclusion
The AlphaSwap study reveals how protocols can leverage the power of Chainbase not only to analyze on-chain activity but also to turn it into strategic decisions that enhance growth and retention.
In the DeFi sector, where transparency does not necessarily mean clarity, Chainbase provides the compass that protocols need to win.
Chainbase is not just an analytical tool, but a growth engine that reshapes the future of DeFi.