While most Web3 projects are still deterring ordinary users with 'serious tasks', Notcoin (NOT) has turned Web3 earnings into 'social blind box unboxing' - it does not set mandatory tasks, but allows users to earn 'NOT behavior blind boxes' through every real social interaction in Telegram, such as 'group chatting, friend support, and channel check-ins'. By using the Web3 'unboxing machine' to open blind boxes, users can randomly obtain NOT tokens or ecological surprise rights. This design of 'earn blind boxes through social interactions and win rewards by unboxing' not only has allowed $NOT to attract 50 million users and 2.8 million on-chain holders but has also transformed the TON ecosystem from a 'professional financial space' into a 'popular fun playground', becoming an entertaining entry for ordinary people into Web3.
1. Creativity: Fun acquisition of behavior blind boxes adds 'anticipation' to social interactions
NOT's creativity lies in breaking the monotonous model of 'Web3 earnings = fixed task rewards', giving daily social interactions a 'sense of surprise' with the 'randomness of blind boxes', allowing users to actively participate in the process of 'collecting blind boxes and unboxing surprises'. The revenue logic of traditional Web3 projects is 'deterministic' - users know in advance how much reward they can get for completing tasks, lacking freshness; whereas NOT's revenue logic is 'fun and random':
• Basic blind box: Send 1 valid interaction message in the NOT community daily (such as 'sharing today's unboxing gains') to receive 1 'common blind box', which can randomly yield 0.3-0.8 NOT;
• Social blind box: Invite a friend to complete their first unboxing in Telegram, both parties receive 1 'friend blind box', which can randomly yield 0.8-1.5 $NOT. If the friend continues to unbox for 3 days, they can additionally receive 1 'linkage blind box';
• Ecological blind box: Complete a 'light check-in' (such as clicking on a project event link) in the TON ecological project channel to receive 1 'ecological blind box', which can yield not only $NOT but also a 10% chance of drawing 'surprise rights' (such as eligibility for new project investments or NFT whitelists).
Blind boxes are classified as 'common - rare - epic', with the probability of opening rare blind boxes (such as 'linkage blind boxes') increasing with social depth, and epic blind boxes (only obtainable by collecting 10 ecological blind boxes) yielding 5-10 NOT plus tickets for offline events in the TON ecosystem. Users can check inventory in the 'NOT blind box warehouse' within Telegram, and unboxing triggers exclusive animation effects to enhance the fun experience. This design creates anticipation among 89% of the 'non-crypto native group' among 50 million users: A student collects blind boxes by interacting in a gaming group during breaks, and on weekends, they unbox an NFT whitelist from an 'ecological blind box', using the NOT obtained to buy a new game; A mother invites neighbors to unbox blind boxes and uses the earnings from the 'linkage blind box' to buy her child's picture book. As of August 2025, NOT has distributed over 1.2 billion 'behavior blind boxes', with more than 980 million NOT redeemed, with 88% of blind boxes coming from 'user-initiated fun social interactions', completely eliminating the pain point of 'boring participation and lack of surprises' in Web3.
2. Professionalism: Dynamic value control of blind boxes ensures that every surprise is 'guaranteed'
The professionalism of NOT is reflected in that the 'behavior blind box' is not 'bottomless randomness', but relies on technology models and ecological collaboration to ensure that the rewards of the blind box have both randomness and a value baseline, avoiding 'empty boxes' or 'low-value overflow'. On the technical side, NOT has developed a 'social behavior blind box value control system' - this system acts like a 'blind box surprise calibrator', adjusting the reward range and rarity probability based on the 'ecological contribution' of the blind box acquisition behavior:
• If the interaction message from the 'common blind box' receives more than 5 likes (high-quality content), the upper limit of $NOT rewards in the blind box increases from 0.8 to 1.2;
• If the friend invited by the 'friend blind box' opens more than 15 blind boxes within 30 days (highly active user), the 'linkage blind box' upgrades to 'rare linkage blind box', increasing the opening probability by 30% and doubling the reward cap;
• If the 'ecological blind box' checks into a newly launched compliant project in TON, the probability of drawing 'surprise rights' in the blind box increases from 10% to 25%, and the minimum $NOT reward increases to 1.
This system enables 87% of the 2.8 million on-chain holders to clearly understand 'how to obtain high-value blind boxes', with the average daily number of blind boxes obtained by users increasing from initially 1 to 3.2. Ecological collaboration also creates a closed-loop for blind box value: economically, NOT splits 22% of the ecological incentive pool into a 'basic reward pool for blind boxes' and a 'surprise rights pool' - the basic reward pool guarantees the minimum NOT reward for blind boxes, while the surprise rights pool is injected by the 'blind box rights procurement' of TON ecological projects (e.g., a DeFi project provides 100 'investment experience' as surprise rights for ecological blind boxes). So far, over 850 TON ecological projects have injected more than $1.02 billion in NOT and rights into the rights pool, forming a virtuous cycle of 'earning blind boxes through social interactions → gaining rewards by unboxing → attracting customers through ecological blind boxes → NOT appreciation → upgrading blind box rewards', avoiding 'user loss due to blind box value depreciation'.
3. Relevance: Aligning with the trend of 'entertainment participation', bringing unboxing rewards to real life
The core demand of the current Web3 industry is 'to lower the psychological threshold for users using entertaining methods, making participation easier' - NOT's 'behavior blind box' perfectly fits this trend: users do not need to understand complex concepts, they only need to collect blind boxes and unbox surprises like playing social mini-games to easily obtain Web3 earnings. For users, the NOT obtained from unboxing blind boxes is not only 'fun to receive' but also 'practical to use': it can be cashed out at any time on 15 top exchanges like Binance and OKX (61% of the supply circulates on-chain, with DEX trading volume exceeding $1 billion), and can be 'daily consumed' in global down-market - Southeast Asian users buy street tea with $NOT, African users recharge mobile phone credits, and Latin American users offset grocery bills, making 'the money earned from unboxing blind boxes' truly integrate into daily needs.
For the industry, NOT's 'behavior blind box' is the 'entertainment entry point' for the popularization of Web3: on one hand, it relies on Telegram's traffic base of over 700 million monthly active users, planning to cover 300 million new users through the 'blind box system' in the next year - these users are mostly 'groups that enjoy entertaining interactions and dislike serious operations' (such as Generation Z students and young professionals), who are highly receptive to the model of 'unbox blind boxes to earn rewards', which is the core increment for the popularization of Web3; on the other hand, NOT collaborates with Binance on the 'compliance blind box plan' - after completing a simple KYC, the probability of obtaining rare blind boxes increases by 90%, while the system eliminates over 9 million bot accounts' false blind box behaviors through 'behavior verification', ensuring ecological health. The recently launched 'Blind Box Unboxing Contest' offers a reward of $150,000 in $NOT, encouraging users to collect blind boxes through compliant social actions (real sharing, effective assistance), attracting over 28 million participants in 15 days, confirming the market appeal of 'entertaining Web3'.
From a 'simple interaction' in Telegram to a surprising 'behavior blind box', and then to real-life NOT earnings, NOT's innovation is not about making 'more complex technology', but rather making Web3 'fun, easy to understand, and surprising'. It uses 'blind boxes' to add fun to social behavior, 'unboxing machines' to turn surprises into earnings, and 'ecological closed loops' to make fun sustainable. For participants concerned about the future of the crypto industry, $NOT is not only the core token of the TON ecosystem but also a benchmark for the democratization of Web3 - when ordinary people can easily step into Web3 by unboxing social blind boxes, the inclusiveness of Web3 truly transforms from a concept into a daily experience for everyone.
