When Web3 is still constrained by 'high trust costs, low fission efficiency, and narrow demographic coverage,' Notcoin relies on the TON public chain and Telegram social infrastructure, breaking out of the limitations of 'single scenario incentives' to construct a system of 'socialized transfer of behavioral value' with 'social relationships as the bond and livelihood needs as the point of departure,' allowing user behavior to transform from 'individual actions' to 'shareable, reusable social assets,' becoming a typical example of Web3 leveraging social to break circles, providing a new path of 'pre-positioned trust' for the popularization of the industry.
1. Core logic: Socialized transfer—letting behavioral value carry 'trust endorsement'
Notcoin's key breakthrough is integrating social trust into behavioral value, achieving a closed-loop of 'behavior-social-value' through a three-layer design, thus lowering the trust threshold for public participation:
• Basic layer: Familiar person fission transfer
Binding the Telegram social relationship chain, users invite friends and family to participate in mining or payments, with both parties receiving a 1000 NOT reward (no lock-up), and the inviter can earn 5% of the invitee's behavioral earnings within 3 months (e.g., if the invitee earns 50 NOT from payments, the inviter gets 2.5 NOT). In Q4 2025, 70% of new users are from recommendations by acquaintances, with over 80% of new citizens (urban workers) joining through worker recommendations, reducing customer acquisition costs by 50% compared to the industry average;
• Deep layer: Reuse of social certificates
Users team up to complete livelihood actions (such as a 5-person team helping parents pay for utilities), which can generate a 'social behavior certificate'—this certificate can not only be exchanged for merchant discounts (1 certificate = 1 cup of milk tea) but can also be transferred in the Telegram community, automatically displaying 'team member endorsement' during the transfer (e.g., 'from XX worker group, 3 people have been verified as valid'). In Q4 2025, the transfer volume of social certificates exceeded 2 million, with a reuse rate of 95%, and merchant acceptance increased by 60%;
• Co-creation layer: Social node dividends
Operating a 1000-member Telegram community (with over 3000 interactions per month) can become a 'social node', and the node leader can earn 1.2% of the community members' livelihood payment flow, while nodes can share resources (e.g., county nodes connecting with agricultural supply stores, urban nodes connecting with convenience stores). Currently, there are over 1200 active social nodes within the ecosystem, driving the addition of 4000 new merchants, with node leaders averaging over $3000 in monthly dividends.
2. Lightweight support: Seamless connection of social scenarios, lowering participation thresholds
Notcoin integrates complex Web3 operations into the Telegram social scene, allowing users to complete behavioral value transfer in a familiar social environment:
• Lightweight access: No need to download an app; users can open a Mini-App within Telegram to team up for mining and share certificates, with the team-up process requiring only 'select friends - send invitation - wait for confirmation,' reducing the onboarding time for newcomers from the industry average of 7 days to 50 minutes, with daily average social actions exceeding 4 million in Q4 2025;
• Lightweight trust: Social certificates and node information are synchronized to the Telegram community announcements, allowing users to view friends' behavioral records (e.g., 'Friend A paid rent with NOT last week and earned 50 certificates'), eliminating the need to verify on-chain data, improving trust establishment efficiency by 80%;
• Lightweight rights: Social rewards are credited in real-time and push notifications to the community (e.g., 'Friend B accepted the invitation, you earned 1000 NOT'), rights redemption supports 'appointments within the community' (e.g., pre-arranging in the community to redeem discounts directly in-store with certificates), with user awareness of rights exceeding 90%.
3. Popular penetration: Leveraging social to break circles, covering non-traditional Web3 groups
Notcoin is not limited to core Web3 users, but instead penetrates into marginalized groups such as new citizens and county residents through social relationship chains, achieving a breakthrough of 'old leading new':
• New citizen group: Targeting urban workers, launching the 'worker team plan', where a team of 5 workers mining can earn a 30% certificate bonus, while also supporting NOT payments for rent in urban villages and convenience store purchases, with new citizens accounting for 35% of users in Q4 2025, averaging 88 actions per month.
• County groups: Relying on county social nodes, organize 'group buying of agricultural supplies', 10 households teaming up to purchase fertilizers with NOT can enjoy an additional 5% discount, county social nodes drive a 75% monthly increase in agricultural payment flow, with county users accounting for 45%;
• Data shows that in Q4 2025, 72% of new users are from non-traditional Web3 groups (new citizens, county residents), far exceeding the industry average of 25%, and this type of user retains through social relationships, with a 7-day retention rate of 85%.
4. Industry Insight: The popularization of Web3 requires a dual drive of 'social + livelihood'
Notcoin's practice proves that the core pain point of high trust costs in Web3 can be addressed through social relationships—users are willing to trust 'payment methods recommended by workers' rather than 'strange blockchain concepts'; the transfer of behavioral value must be tied to livelihood needs to be meaningful—'team up to earn certificates to offset rent' is more appealing to the public than 'team up to mine air coins.'
In the future, Notcoin plans to expand the 'social cross-border remittance' scenario for Southeast Asian workers, allowing users to team up through Telegram groups to complete cross-border remittances with NOT and enjoy fee reductions, further validating the value of the 'social + cross-border livelihood' model. Its experience points the way for the industry: the key to the popularization of Web3 is to hide technology behind social and livelihood aspects, lowering the threshold with the trust of acquaintances and retaining users with practical value.
