When Web3 is deeply mired in the predicament of 'value detachment, crowd narrowing, and weak risk resistance', Notcoin relies on the TON public chain and Telegram traffic, centering on 'anchoring behavioral value in people's livelihood scenarios and breaking through the barriers of marginalized groups', to build a lightweight and anti-cyclical ecological closed loop, becoming a key sample for Web3 to transition from 'niche speculation' to 'daily life', providing a replicable streamlined path for the industry's popularization.

1. Assetization of Behavior: People's Needs as the Foundation of Value

Notcoin breaks the shallow logic of 'behavior = token', anchoring each type of behavior to specific people's livelihood needs, achieving 'behavior as life service':

• Basic Layer: Instant People's Livelihood Payments: Covering over 18,000 offline merchants (45% in county areas), users can use NOT to pay for groceries, agricultural inputs, and utilities, automatically generating 'consumption vouchers' (1 voucher = 0.5 NOT), which can be deducted from the next consumption or exchanged for localized benefits (such as fertilizer discounts in Northeast China, or discounts at convenience stores in South China). In Q3 2025, the transaction volume of people's livelihood payments accounted for 35%, and the agricultural input payments in county areas accounted for over 62%. User behavior perception improved by 70% compared to purely on-chain projects;

• Deep Layer: Long-term Credit Accumulation: Pledging 10,000 NOT for 30 days, in addition to 8% annualized returns, can also accumulate 'people's livelihood credit scores', with qualified users unlocking low-interest loans in county areas (up to 100,000 NOT) or free agricultural technology training (over 200,000 participants per quarter). As of August 2025, 1.2 million users generated credit profiles, and users with high credit scores earned an average monthly income 3.5 times that of ordinary users, shifting behavioral value from 'immediate consumption' to 'long-term appreciation'.

2. Ecological Anti-Fragility: Triple Mechanisms to Hedge Risks

In the face of market volatility and technological risks, Notcoin constructs a 'market-technology-crowd' anti-fragile system, where its TVL still increases by 25% to $1.8 billion during the 18% correction of the crypto market in Q3 2025:

• Market Adaptation: In a bull market, promoting the 'People's Livelihood + NFT' model (such as minting NFTs for agricultural input payment vouchers, with an average premium of 45%), and in a bear market, launching a $30 million reserve to subsidize people's livelihood scenarios (2% NOT rebate for agricultural input payments), with a user churn rate of only 7%, far lower than the industry average of 35%;

• Technical Fault Tolerance: Multi-chain (TON + Ethereum + Solana) data backup, node failures restored within 5 minutes; Telegram hosting private keys, with the failure rate of novice operations reduced from 15% to 2%;

• Crowd Moat: 350 county service stations + 18 dialect guides, with county users accounting for 38%; 'child proxy operations' + paper service vouchers, the participation rate of the elderly increased from 5% to 14%, with the activity of both groups only decreasing by 5% in a bear market.

3. Popular Path: 'High-Frequency Scenarios + Marginalized Groups' Dual Drive

Notcoin avoids the misconception of 'educating users' in Web3, breaking through by 'solving existing needs':

• Scenario Selection of High-Frequency People's Livelihood: Not engaging in innovative scenarios like the metaverse, focusing on essential needs such as 'buying groceries and paying utility bills', using the simple logic of 'NOT payments save money' to achieve 'unperceived Web3 migration', with 72% of users migrating from Web2, and 60% being 'newbies';

• Crowd Breakthrough from Margins: Abandoning the internal competition of Generation Z, deeply cultivating county and elderly populations (accounting for over 50% of internet users), with offline merchant traffic costs reduced by 40%, forming an anti-cyclical traffic pool, and non-traditional Web3 groups accounting for 68% of new users.

4. Industry Insight: Web3 needs to return to the essence of 'serving life'

The core insight of Notcoin is: The key to the popularization of Web3 is not the coolness of technology, but using technology to solve real-life problems; ecological resilience does not rely on token prices but on the stability of people's livelihood scenarios; breaking the crowd's boundaries does not need to penetrate from the center, marginalized groups can become the core support. In the future, it plans to connect rural healthcare and cross-border agricultural product payments, further validating the path value of 'people's livelihood as the core' and providing empirical examples for the industry to shift from 'speculation-driven' to 'value-driven'.@The Notcoin Official #Notcoin $NOT