In the face of the dual bottlenecks of 'difficulty in circulating behavioral value and establishing user trust' in the Web3 industry, Notcoin leverages the high-performance foundation of the TON public chain and the social traffic advantages of Telegram, breaking away from the traditional model of 'single incentives and isolated scenarios', focusing on a 'scenario-based circulation network' core, combined with a 'full-chain trust system', transforming user behavior from 'static rewards' to 'cross-scenario transferable assets' while dispelling user trust concerns through transparency and protection designs, becoming a core bridge for the low-threshold migration from Web2 to Web3.
1. The scenario-based circulation network of behavioral value: Breaking the barriers between 'on-chain-offline-population'
Notcoin's core breakthrough lies in constructing a 'closed-loop for cross-scenario circulation of behavioral value', allowing the value of every action to be reused across different scenarios. In terms of on-chain scenario circulation, it achieves 'rights intercommunication' with TON ecosystem GameFi (such as (Space Miner)) and DeFi protocols: Users can exchange 'behavioral voucher NFTs' earned through mining in Notcoin for character equipment in partnered games, or stake them in DeFi protocols for additional annualized returns (base 8% + NFT bonus 3%), significantly enhancing the cross-scenario circulation and boosting the cross-user conversion rate by 40%, with the ecosystem TVL exceeding $1.6 billion by Q2 2025; In terms of offline scenario circulation, it covers over 12,000 offline merchants (42% in counties, 58% in cities), allowing users to use NOT for dining and retail expenses to earn 'consumption circulation points', which can be deducted from the next payment (100 points = 1 NOT) or exchanged for merchant membership benefits (such as supermarket discount vouchers, buy one get one free for milk tea), with offline payment flow accounting for 21% by Q2 2025, and a points redemption rate exceeding 92%; In cross-demographic circulation, a 'Agricultural Material Circulation Rights' program has been launched for county users—using NOT to pay for agricultural materials can accumulate 'agricultural behavior points', which can be applied for low-interest agricultural loans; A 'social circulation gameplay' has been introduced for young users—BVI earned through team mining can be exchanged for concert tickets and trendy NFTs, facilitating cross-demographic circulation that allows users with different needs to find value exits, with wallet addresses reaching 2.44 million and a core user retention rate of 89% after 6 months of cross-scenario circulation, far exceeding the industry average of 35%.
2. Three-dimensional construction of full-chain trust: Transparency + Protection + Adaptation
Notcoin addresses the trust pain points of Web3 users who are 'afraid of opaque operations and afraid of asset losses' by building a trust system from the dimensions of 'rights confirmation, protection, and experience'. In terms of transparent rights confirmation, all behavioral values (such as BVI accumulation, NFT issuance) are recorded through TON blockchain contracts, and users can query in real-time via the block explorer. Additionally, a monthly report (Behavioral Value Circulation Report) is published, disclosing the NOT destruction volume (cumulatively 18 million by August 2025) and the flow of the ecological fund (50% of $120 million allocated to public welfare scenarios), increasing user trust by 65%; In terms of multi-dimensional protection, a 'Transaction Security Shield' plugin has been developed (with a Telegram wallet coverage of 92%), which intercepts high-risk address transfers and false contract authorizations in real-time, reducing the incidence of fraud by 78%; Core contracts are audited quarterly by CertiK, with a vulnerability rate of 0 in Q2 2025, far below the industry average of 5%; An additional 'Fund Protection Mode' for elderly users has been launched, where transfers exceeding 500 NOT in a single day require a verification code from their children, reducing the fund loss rate to 0.1%; In terms of trust adaptation, county users can query on-chain records through community service centers (offline printed versions) without needing to understand blockchain technology; Young users can enable 'real-time earnings reminders', with instant push notifications for each behavioral earning, eliminating concerns about 'opaque earnings', with trust satisfaction exceeding 88% across different demographics.
3. Experience optimization for low-threshold circulation: From 'technical simplification' to 'demand matching'
Notcoin abandons the 'technology-first' design logic, optimizing the experience around user circulation needs, allowing diverse demographics to participate easily. Lightweight circulation entry: Users can complete the full process of 'mining - earning BVI - exchanging for NOT - cross-scenario payment' through the Telegram Mini-App without needing to register an independent wallet, reducing the steps for novice operations from 8 to 3 and the time to get started from 7 days to 2 hours, with an average daily visit exceeding 3.2 million; Demographic-adapted circulation tools: The county user version supports dialect voice navigation (12 dialects) and agricultural materials price conversion (NOT against local agricultural material prices); The elderly user version supports enlarged fonts and child-managed accounts (remote payment assistance); The young user version supports social sharing (sharing circulation achievements for extra BVI), with a circulation operation success rate exceeding 98% across different demographics; Small-value circulation value aggregation: Development of a 'Behavioral Value Aggregator', allowing users to automatically accumulate scattered BVI (such as 10 points, 20 points), with 1000 points redeemable for 1 NOT, alleviating concerns about 'small amounts not being worthwhile', with the small-value BVI redemption rate increasing from 65% to 95%.
4. Future trends: Deepening scenarios and upgrading trust technology
1. Deepening public welfare scenario circulation: By the end of 2025, connect rural healthcare (NOT payment for village doctor consultation fees) and campus scenarios (NOT payment for dining hall fees and textbook costs), and launch the 'NOT Public Welfare Circulation Card' to support full scenario payments for county public transportation and rural e-commerce, aiming to increase the proportion of public welfare scenario circulation to 40%;
2. Upgrading trust technology: In Q1 2026, launch the 'AI Real-time Audit System' to monitor on-chain behavioral value circulation data 24/7, providing immediate alerts for any anomalies; simultaneously deploy quantum-safe algorithms to upgrade the encryption level for cross-chain circulation, protecting against future quantum attack risks;
3. Compliance circulation network construction: Connecting with EU MiCA compliant payment channels to ensure offline retail circulation complies with regulations; Pilot 'Web3 behavior + public welfare services' compliance model in China, cooperating with local convenient platforms to promote compliant circulation of NOT in utility payments and community services;
4. Credit system for behavioral value: Building a 'behavioral circulation credit system', where users' positive circulation behaviors in medical and educational scenarios (such as timely payment of tuition and consultation fees) can accumulate credit points. Meeting credit point standards can unlock lower rates for cross-scenario circulation (such as cross-chain fee reductions), extending behavioral value from 'immediate circulation' to 'long-term credit'.
Conclusion
Notcoin's core innovation lies in using 'scenario-based circulation' to create reusable space for Web3 behavioral value, establishing 'full-chain trust' to encourage user participation, and providing 'demand-matched experience' to enable everyone to partake. It does not treat behavior as a traffic tool but allows every action to circulate in scenarios such as dining, agricultural materials, and healthcare; It does not limit trust to technical aspects but uses transparency and adaptation to dispel concerns from different demographics; It does not confine circulation to niche markets but employs lightweight and aggregation strategies to cover county areas and elderly populations. This logic of 'circulation as the core, trust as the foundation, experience as the essence' not only addresses the pain points of Web3's 'value deadlock and high trust thresholds' but also provides a replicable model for 'mass circulation in Web3'. As public welfare scenarios deepen, Notcoin is expected to become the core hub connecting Web3 with daily circulation, promoting the realization of a new Web3 form where 'behavior equals circulation, value equals life'.
