As the Web3 industry faces the dilemma of 'behavioral value detachment from social needs and coverage gaps', Notcoin relies on the TON public chain technology foundation and Telegram's traffic advantages, breaking away from the traditional framework of 'generic incentives', focusing on 'quantifying social scenarios', and pairing it with 'universal demographic adaptation design' to transform user actions from 'abstract movements' to 'usable social value', while also covering traditional Web3 weak demographics such as counties and the elderly, becoming a benchmark project for Web3 services to meet social needs.

1. Quantifying the Value of Behavioral Actions in Social Scenarios: From 'Vague Rewards' to 'Anchoring Social Rights'

Notcoin overcomes the pain points of 'no standards, difficult implementation' in Web3 behavioral value, constructing the 'Social Behavior Value Index (MBVI)', quantifying behaviors by binding them to specific social needs. In county convenience scenarios, users paying for groceries at local agricultural markets with NOT payment earn 50 MBVI points per transaction; successfully recommending a county convenience store to connect to NOT payment can accumulate 10,000 MBVI points, which can be exchanged for agricultural procurement subsidies (1,000 MBVI = 50 yuan agricultural coupons) or rural medical consultation services. By August 2025, the MBVI exchange rate for county scenarios reached 93%, driving a 40% increase in county users; in elderly service scenarios, children assisting their parents with NOT mining and paying utility bills earn 30 MBVI points per assistance; volunteers providing Web3 operation guidance for the elderly earn 200 MBVI points for 1 hour of service, which can be exchanged for elderly meal coupons and health check discounts. Currently, elderly users accumulate an average of over 800 MBVI points monthly, with a 6-month retention rate of 82%; in vocational education scenarios, users participating in Web3 skill training courses (such as TON ecosystem development) earn 80 MBVI points for completing one course; obtaining a 'Skill Certification NFT' through course assessment earns an additional 500 MBVI points, which can be used to offset advanced course fees, with 28,000 users improving their skills through this model, of which 60% achieved Web3-related employment.

This quantification of social life provides a clear purpose for behavioral value, with Notcoin wallet addresses reaching 2.44 million, and the core social users (with monthly MBVI accumulation exceeding 1,000 points) retaining 89% over six months, far exceeding the industry average of 35%.

2. Universal Ecological Adaptation Design: From 'Technology-Driven' to 'Matching Demographic Needs'

Notcoin abandons the 'tech-first' adaptation logic, designing differentiated experiences for different demographics to fill the coverage blind spots in Web3. Adaptation for county residents: launching the 'NOT County Simple Version' Telegram Mini-App, simplifying the interface to three core functions: 'Mining-Payment-Exchanging Social Coupons', supporting dialect voice navigation (covering 12 dialects), reducing the onboarding time for county users from the industry average of 6 hours to 1 hour, with the current proportion of county users reaching 38%, far exceeding the industry average of 15%; adaptation for the elderly group: developing a 'Children's Management System', allowing children to remotely view their parents' account earnings and assist in payments; jointly establishing 'Notcoin Elderly Assistance Stations' with communities, where volunteers provide offline operational guidance, raising the proportion of elderly users from 3% to 11%, with an average of 45 activities per month; adaptation for the youth group: launching 'Social Team Mining' function, where a team of 5 can receive a 50% MBVI bonus; sharing mining achievements to the Telegram community earns an additional 100 MBVI points, with average monthly activities for young users reaching 120 times, which is 2.3 times the industry average.

Universal adaptation allows Notcoin to break through the 'niche' bottleneck of Web3, with 65% of new users in Q2 2025 coming from non-traditional Web3 demographics (counties, elderly, sinking markets), far surpassing the industry average of 25%.

3. The Social Feedback Mechanism of Ecological Value: From 'Project Profit' to 'Co-building Social Services'

Notcoin will prioritize ecological benefits to support social scenarios, forming a positive cycle of 'Behavior-Social-Ecological'. In terms of benefit allocation, 30% of the service fees from social scenarios (such as county payments and elderly services) will be injected into the 'Social Development Pool' for subsidies for NOT payment devices in counties (up to $3,000 NOT/device) and operational funds for elderly assistance stations, with a cumulative investment of $8 million by Q2 2025, facilitating access to social services for 500 counties and 200 communities; in terms of governance, 50% of the $120 million ecological fund will be used for social proposals submitted by users, with 92 social proposals such as 'County Public Transport NOT Payment' and 'Elderly Health Consultation Subsidy' implemented by Q2 2025, adding 15 new social scenarios; in terms of data allocation, identifying high-demand social scenarios based on MBVI data (such as rural medical care and county education) and prioritizing resource investment, for example, after discovering a surge in demand for agricultural payments in counties, completing the connection of 200 agricultural stores within one month to meet user needs.

Social feedback allows ecological value to return to users, with Notcoin's ecological TVL growing 22% against the trend in Q2 2025, surpassing $1.6 billion, and the volatility of NOT prices being 45% lower than similar projects.

4. Future Trends: In-depth Social Scenarios and Upgraded Adaptation Technology

1. Comprehensive Coverage of Social Services in Counties: By the end of 2025, cover 1,000 counties, connecting county hospitals, schools, and agricultural markets, launching the 'NOT County Social Service Card', supporting full-scenario payments for medical treatment, education, and agricultural procurement, with the goal of increasing the proportion of county users to 50%;

2. AI Social Behavior Recommendations: Launching 'AI Social Assistant' in Q1 2026, recommending high-demand behaviors based on users' MBVI data (such as recommending agricultural payments for county users and meal voucher exchanges for elderly users), expected to increase the acquisition rate of social benefits by 40%;

3. Compliant Social Payment Network: Connecting to compliant digital service platforms domestically, piloting 'Web3 Social Payments'; collaborating with local social enterprises in Southeast Asia to launch 'NOT Convenient Payment Terminals', supporting small-scale social scenarios such as vegetable markets and small supermarkets;

4. Social Behavior Credit System: Establishing a 'Social Behavior Credit Score', where users accumulate credit points through positive behaviors in medical and educational scenarios (such as paying on time, completing courses). Meeting the credit score standards can unlock lower rates for social services, extending the value of behaviors from 'immediate rewards' to 'long-term credit'.

Conclusion

Notcoin's core innovation lies in anchoring Web3 behavioral value to social needs, making value tangible through quantification, ensuring no blind spots in demographic coverage through adaptation, and providing warmth to the ecosystem through feedback. It does not treat behaviors as traffic tools; rather, every click and every payment serves essential social needs such as county procurement and elderly meal assistance. It does not let technical barriers deter users; instead, it covers different groups with dialect navigation and children management. It does not allow the ecosystem to develop in isolation; rather, it uses feedback from benefits to co-build social scenarios. This logic of 'social core with universal coverage' not only addresses the pain points of Web3 being 'detached from the masses and having narrow coverage' but also provides a replicable model for 'Web3 empowering social needs'. With the deepening of county and rural scenarios, Notcoin is expected to become the central hub connecting Web3 and social needs, promoting a new future for Web3 rooted in grassroots social services.