B Strategy, a digital asset company founded by former Bitmain executives, announced in a press release on Monday that it will launch a BNB fund management company listed on Nasdaq with the goal of raising $1 billion.
Supported by YZi Labs—the family office of Binance co-founder Changpeng Zhao—this initiative aims to create a regulated vehicle for institutions to gain exposure to BNB, Binance's native token.
CZ Supports B Strategy's Fundraising
The structure of B Strategy will be similar to 10X Capital, which raised $250 million last July with support from YZi Labs to buy and hold BNB as a reserve asset. According to the company, the new entity will partner with a U.S. listing partner through private placements, directly channeling funds into BNB holdings.
Leon Lu, co-founder of B Strategy and former fund manager at Bitmain, stated, "The goal is to maximize BNB per share and provide complete transparency for investors."
Co-founder Max Hua, former CFO of Bitmain, added that the company will maintain independent audit operations and risk controls while adhering to U.S. market regulations. Zhao clarified on X that YZi Labs is a supporting entity but not a primary sponsor, calling this project "another B Strategy fundraising round."
Why BNB is Growing Strong
BNB is ranked as the fourth-largest cryptocurrency in the world, with a market capitalization of approximately $121.9 billion. The price recently reached an all-time high, rising nearly 40% over six months despite short-term volatility.
Ella Zhang, head of YZi Labs, stated, “BNB plays a central role in stablecoins, real assets, and the future of the financial system. This initiative will help drive widespread adoption of BNB.”
Companies adopting BNB treasury bonds have seen strong market reactions. Formerly an e-cigarette product manufacturer, CEA Industries has pivoted to a fund management company focused on BNB, and the company’s shares surged 550% after announcing its plans.
Meanwhile, BNB Network has surpassed the registration for a $500 million fundraising round. However, risks remain: Windtree Therapeutics was delisted from Nasdaq after holding BNB in its reserves, a precedent that B Strategy asserts it will avoid through stricter governance.
Connecting Asia and Wall Street
B Strategy is positioning itself as a bridge between the Asian capital markets and the U.S. market, with participation from several family asset management companies in Asia as key investors. The company is expected to complete a $1 billion fundraising round in the coming weeks.
In addition to accumulating BNB, this treasury company plans to invest in technology, provide funding for blockchain projects, and support community initiatives within the Binance ecosystem. During the day, BNB traded at $846, down 3.5% compared to 24 hours earlier, while Bitcoin fell 3.2% during the same period, dropping below $110,000.
