NOT Series (Thirty-Eight): The Brand Building Journey of Notcoin
Notcoin started as a small game on Telegram and has now become an iconic brand in the Web3 field. The journey has not been easy, but it has been full of surprises. Initially, it attracted players with a simple tap-to-earn gameplay, and no one expected that this screen-touching mechanism would spread like a virus in social circles. When it launched in 2024, the team cleverly leveraged Telegram's user base of 900 million, using group sharing and invitation mechanisms to create an explosive brand exposure. By 2025, Notcoin was no longer just a game; it began hosting events on the major platform Binance, further solidifying the brand’s recognition by utilizing the exchange's traffic.
The key to brand building lies in Notcoin’s community orientation. Unlike many projects that take a high-and-mighty marketing approach, they emphasized “community first” from the very beginning, allocating 96% of token supply to players. This made everyone feel that Notcoin was their own brand, rather than just a tool of a certain team. In 2025, they launched the Notcoin Explore platform, encouraging developers to create more mini-apps, which not only enriched the ecosystem but also shifted the brand image from “entertainment toy” to “Web3 gateway.”
Of course, there have been many challenges on the brand journey. The price of the coin fluctuates significantly, and competing projects emerge endlessly, but Notcoin has stabilized its footing through continuous innovation. For instance, they have skillfully played with meme culture on social media, combining a Dogecoin-like sense of humor to attract more young users. In the first half of 2025, Notcoin's daily active users stabilized in the millions, and its market value once surpassed $1 billion, thanks to their long-term investment in the brand: not just promoting tokens, but building a community with stories and emotions.
Today, Notcoin's brand has transcended the TON ecosystem and become a symbol of Web3 popularization. It proves that a good brand is not built by pouring money into it, but by genuine user participation and innovative gameplay. In the future, they plan to expand to more on-chain applications, and the brand's influence will further amplify. For those who are still on the sidelines, joining Notcoin now is not just an investment, but a participation in a brand revolution.
