According to the official announcement, B Strategy, a major investment firm, stated that the new vehicle aims to raise one billion dollars, offering institutional investors structured exposure to BNB. The company intends to become the "Berkshire Hathaway" of the BNB ecosystem by holding the token as a treasury asset.
According to TradingView data, the current price of BNB is $861, with a decline of 1.7% in the last 24 hours. However, the token has increased nearly 10% over the last month and 38% in the second half of this year.
The year-to-date return exceeds 22%, with the token's performance exceeding 48% over twelve months. BNB also reached a new all-time high last week, underscoring strong demand and institutional interest.
The company added that it has already attracted anchor investors, particularly family offices in Asia. It expects to close the treasury funding in the coming weeks. B Strategy stated that its mission is to connect global capital with blockchain opportunities while providing institutional-level execution and expanding the role of BNB in financial markets.
Leon Lu, founder of B Strategy and co-founder of Metalpha, stated that the BNB treasury company will adhere to the standards of the U.S. public market, in addition to its experience in cryptocurrencies. He explained that the company's goal is to maximize the value of BNB per share, offering transparency and security to investors. Lu previously managed a cryptocurrency equity fund funded by Bitmain that achieved a return of 276% in two years.
Max Hua, co-founder of B Strategy and former CFO of Bitmain, stated that the operations of the new treasury firm will include rigorous risk management and independent auditing of the investments. YZi Labs director Ella Zhang described BNB as a pillar of the new era of financial markets.
He mentioned the token's ability to support Web3, stablecoins, and the adoption of real-world assets. Zhang stated that B Strategy is in a privileged position to drive the growth of the BNB ecosystem with its one billion dollar plan.
The founder of Binance, Changpeng Zhao (CZ), also responded to the news with a post on X. He indicated that YZi Labs is not leading the project but supporting it. Zhao also stated that the project is led by a veteran with extensive experience in the industry. CZ referred to the initiative as another B Strategy, likely due to the project's expectations to raise one billion dollars.
The project reflects the growing institutional interest in gaining exposure to cryptocurrency tokens through a properly regulated structure. Therefore, this type of project will continue to attract this type of investors.
Despite the optimism surrounding this plan, a similar experience suggests caution. Windtree Therapeutics, another publicly traded American company that adopted BNB as a corporate treasury asset, was delisted from Nasdaq after failing to meet minimum listing requirements.
