As the Web3 industry finds itself trapped in the 'traffic bubble' and 'value disconnection', Notcoin breaks away from the shallow logic of 'click mining = token rewards' and relies on the technology base of the TON public chain and the social traffic advantage of Telegram to decompose user behavior into three scenario-based values: 'Games, Consumption, Governance'. Through ecological collaboration, it achieves the landing and circulation of behavioral value, becoming a 'low-threshold, high-value' bridge for Web2 users to migrate to Web3.

1. Scenario-based Deconstruction of Behavioral Value: From Abstract Actions to Concrete Rights

Notcoin breaks the limitations of traditional Web3 projects' 'homogeneous pricing of behaviors' by assigning differentiated value according to the scenario needs corresponding to user behavior. In gaming scenarios, users engaging in light behaviors such as clicking and capturing props can not only earn NOT tokens but also accumulate 'energy points' to exchange for exclusive items in TON ecosystem GameFi projects (such as (Space Miner)). This linkage has increased the cross-conversion rate of Notcoin users to partner games by 40%, with both parties experiencing a 25% growth in daily active users; in consumption scenarios, users completing offline payments with NOT or staking to support merchants can receive 'cashback' (up to 5%) or 'merchant-exclusive discount coupons'. Currently, it has covered over 10,000 offline merchants in Southeast Asia and Europe, with NOT offline payment volume accounting for 18% by Q2 2025, driving a 65% average monthly growth in merchant $NOT trading volume; in governance scenarios, users engaging in community operations and submitting ecological proposals can unlock DAO voting rights (0.5 voting weight for each proposal contribution) and participate in the allocation decision-making of the ecological fund (with a scale of $120 million). As of August 2025, the participation rate of users in governance has reached 12%, with a proposal approval rate exceeding 76%, significantly enhancing community stickiness.

This scenario-based deconstruction changes user behavior from 'acting to earn tokens' to 'acting based on needs'. Notcoin, with 2.44 million holding addresses, has a core user retention rate of 89% over six months (with monthly behaviors exceeding 50), far exceeding the industry average of 35%.

2. Value Amplification through Ecological Collaboration: Breaking the Circulation Closed Loop of Scenario Barriers

Notcoin's core competitiveness lies in building a 'cross-scenario value circulation network' rather than isolated operations. On the blockchain level, we partnered with TON ecosystem DEX (Ston.fi) and DeFi protocols to launch the 'NOT Staking Aggregation Pool', where users staking NOT can simultaneously earn compound returns in TON and USDT. Currently, the locked amount in this pool has exceeded 50 million NOT, accounting for 25% of the circulating supply, and the ecosystem's TVL has increased by 280% since launch; on the NFT level, we have achieved 'NFT Rights Interconnection' with leading projects like (Lost Dogs). Notcoin's 'Rocket NFT' can be exchanged for character skills in partner projects, and conversely, NFTs from partner projects can activate additional mining rewards for Notcoin, driving a 30% increase in NFT trading volume for both parties.

On the offline level, we are lowering the entry barriers for small and medium-sized merchants through the 'Merchant Empowerment Program'—providing free NOT payment devices and technical support, as well as offering integration subsidies of up to 5,000 NOT. Currently, small and medium-sized merchants account for 85% of our cooperative merchants, with these merchants seeing a 45% increase in Web3 user visit rates, achieving a positive cycle of 'user behavior value - merchant revenue - ecosystem prosperity'.

3. The Trust Cornerstone of Safety and Compliance: Guaranteeing User Value Accumulation

In response to the recent frequent trading scams and Drainer attacks in the TON ecosystem, Notcoin is building a trust system from three dimensions: 'Protection - Audit - Education'. At the user level, we developed a 'Secure Transaction Plugin' integrated into the Telegram wallet, which can verify the risk level of the receiving address in real-time, achieving a 98% accuracy rate for high-risk address warnings, with a plugin coverage rate of 92%, resulting in a 78% decrease in user fraud complaints; at the contract level, we collaborate with leading institutions like CertiK to audit core contracts quarterly. The audit report for Q2 2025 shows a contract vulnerability rate of 0, far below the industry average of 5%; at the ecosystem level, we initiated the establishment of the 'TON Security Alliance', uniting 15 projects to share attack data, successfully intercepting 3 large-scale phishing attacks and protecting user assets exceeding 20 million USD.

Safety guarantees allow users to confidently hold and use NOT for the long term. Data shows that Notcoin users have an average holding duration of 4.2 months, which is 2.3 times the industry average.

4. Future Trends: Deepening Scenarios and Upgrading Value Dimensions

1. Large-scale Penetration of Offline Scenarios: Expanding the number of cooperative merchants to 100,000 by the end of 2025, focusing on covering Web3 potential markets in Latin America and Southeast Asia, while launching the 'NOT Consumption Points System', allowing users to accumulate points for ecological rights through offline consumption, aiming to increase the offline payment volume share to 30%.

2. AI Empowered Behavior Value Optimization: Launching the 'AI Behavior Recommendation System' in Q1 2026, which will provide personalized recommendations for high-value behaviors (such as suitable staking periods and nearby discount merchants) based on user mining frequency and consumption preferences, with an expected increase of 25% in users' average monthly earnings.

3. Cross-chain Ecological Expansion: In addition to Ethereum and Solana, we are integrating public chains like Aptos and Sui, launching a 'Multi-Chain NOT Aggregation Wallet', allowing users to manage multi-chain assets within Telegram, breaking the public chain island restrictions.

4. DAO Governance with a Focus on Livelihood: Allocating 30% from the ecological fund to support 'Web3 Popularization Courses' and 'Merchant Digital Transformation' and other livelihood-related user proposals, promoting the transformation of the ecosystem from 'technology-driven' to 'demand-driven'.

Conclusion

The success of Notcoin is essentially a victory for 'scenario-based activation of behavioral value'—it does not treat user behavior as a traffic tool but rather uses games, consumption, and governance scenarios to give every click and every payment a specific purpose; it does not operate the ecosystem in isolation but rather facilitates value circulation across scenarios; it does not overlook safety and trust but ensures that users dare to hold and use through technology. This 'user demand-centric' ecological logic not only addresses the pain points of 'customer retention and landing difficulties' in Web3 but also provides the industry with a replicable model of 'from traffic to value'. With the deepening of scenarios, Notcoin is expected to become the core entry point connecting ordinary users to the Web3 world, promoting the real integration of Web3 into daily life.