In the critical stage of Web3's transition from 'traffic-driven' to 'value-driven,' Notcoin breaks away from the traditional single model of 'click mining' and leverages the technological advantages of the TON public chain and the social traffic dividends of Telegram to build a complete link ecosystem of 'behavioral rights confirmation - scenario circulation - security guarantee.' Every light behavior (click, invite) and deep behavior (staking, operating) of users is transformed into long-term value that can be accumulated and circulated, becoming the core vehicle for Web2 users to migrate to Web3.

1. Layered Rights Confirmation of Behavioral Value: From 'Single Reward' to 'Multidimensional Rights Binding'

Notcoin breaks the simple equation of 'behavior = token' by implementing a 'layered rights confirmation mechanism' that corresponds different values to varying depths of user behavior. At the basic behavior layer, users can acquire NOT tokens through light operations like clicking and inviting friends, which can be directly traded on TON ecosystem DEXs like Ston.fi, maintaining a stable trading volume of over $680 million within 24 hours, ensuring high liquidity for immediate earnings. At the deep behavior layer, users who stake NOT for at least 30 days or operate a community of over 500 people can unlock the 'Ecological Contribution Medal.' This medal not only serves as an on-chain identity marker but also enhances DeFi lending limits (up to 1.5 times) and reduces transaction fees (as low as 0.05%). Currently, users holding this medal account for 18%, with their average monthly earnings being 3.2 times that of ordinary users.

The strategic behavior layer focuses on ecological co-construction. Users who successfully connect one offline merchant to TON payments can receive 1% of that merchant's transaction volume for the next 6 months. If proposals for ecological optimization are adopted by the DAO, they can also receive special funding from the ecological fund (up to $100,000 per instance). As of August 2025, Notcoin wallet addresses have reached 2.44 million, with 22% of users engaging in deep and strategic behaviors, achieving a 6-month retention rate of 89%, far exceeding the industry average of 35%, confirming the effectiveness of layered rights confirmation in binding user value.

2. Bidirectional Circulation of Scenario Value: Activation of the Closed Loop Between 'On-chain Ecosystem - Offline Entities'

Notcoin's core competitiveness lies in bridging the circulation barriers between 'user behavior value' and 'real-world scenarios.' On-chain, we collaborate with GameFi projects (such as Space Miner) and NFT platforms within the TON ecosystem, allowing users to exchange 'mining tool NFTs' obtained in Notcoin for game equipment or NFT minting rights in partner projects. Conversely, assets from partner projects can also activate additional mining rewards in Notcoin. This two-way interaction increases the cross-conversion rate of users on both sides by 40%, leading to a 280% growth in the overall TVL of the ecosystem.

In the offline scenario, Notcoin collaborates with the TON Foundation to promote the 'Merchant Empowerment Program.' Currently, over 10,000 offline merchants (covering food, retail, and services) have been onboarded in Southeast Asia and Europe. Users can make payments using NOT via the Telegram wallet, with a transaction confirmation time of less than 1 second and a fee of only 0.0001 NOT. Data shows that by Q2 2025, offline payment transactions using NOT will account for 18%, driving a monthly growth of 65% in NOT transaction volume among partner merchants, truly achieving a closed loop of 'on-chain behavior value - offline physical consumption,' addressing the pain point of 'easy to hold, difficult to use' in cryptocurrency.

3. Security and Compliance Underlying Guarantee: Precise Protection Against Risks in the TON Ecosystem

In response to recent frequent risks in the TON ecosystem, such as transaction message scams and Drainer contract attacks, Notcoin has built a protective system across three layers: 'User - Contract - Ecosystem.' On the user side, we developed and promoted a 'secure transaction plugin' integrated within the Telegram wallet that can real-time verify the risk level of the receiving address (based on the TON ecosystem security database). If high-risk addresses or abnormal authorizations are detected, a warning pop-up appears immediately. Currently, the coverage of this plugin is 92%, reducing the probability of users encountering scams by 78%. On the contract side, we conduct comprehensive audits of core contracts (such as equity distribution and cross-chain transfers) quarterly in collaboration with top auditing institutions like CertiK. The Q2 2025 audit report shows a contract vulnerability rate of 0, far below the industry average of 5%.

On the ecosystem side, Notcoin leads the establishment of the 'TON Ecosystem Security Alliance,' collaborating with 15 core projects to share security data and synchronize attack methods. We have intercepted 3 large-scale phishing attacks, protecting user assets exceeding $20 million. This model of 'proactive protection + ecological collaboration' provides a solid foundation for the secure accumulation of user behavior value.

4. Future Trends: Expansion of Ecological Boundaries and Upgrade of Value Dimensions

1. Scalable Penetration of Offline Scenarios: Plans to expand the number of partner merchants to 100,000 by the end of 2025, focusing on covering Southeast Asia, Latin America, and other Web3 potential markets. We will also introduce 'Merchant Access Subsidies' (up to $5000 NOT/merchant) to lower the participation threshold for small and medium merchants, aiming to increase the offline payment transaction ratio to 30%.

2. AI-empowered Behavior Value Optimization: The 'AI Behavior Recommendation System' will be launched in Q1 2026, providing personalized recommendations for high-value behaviors (such as suitable staking periods and nearby partner merchants) based on user mining frequency and transaction habits, expected to increase users' average monthly earnings by 25%.

3. Further Expansion of Cross-Chain Ecosystem: In addition to existing cross-chain interoperability with Ethereum and Solana, we will connect to public chains such as Aptos and Sui and launch a 'Multi-chain NOT Aggregation Wallet,' allowing users to manage multi-chain assets within Telegram, breaking the limitations of public chain silos.

4. Deepening DAO Governance Implementation: Allocating 30% of the ecological fund (currently $120 million) to support user proposals, such as 'Web3 popularization course funding' and 'digital transformation of offline merchants,' promoting a transition from 'project-led' to 'community co-construction' in the ecosystem.

Conclusion

Notcoin's core innovation lies in upgrading 'user behavior' from a 'traffic tool' to a 'value core'—it differentiates the value of behavior through layered rights confirmation, provides real utility to value through scenario circulation, and stabilizes the accumulation of value through security protection. This 'user-centered' ecological logic not only addresses the pain points of Web3 projects in 'customer retention and implementation difficulties' but also offers a replicable model for the industry, transitioning 'from user behavior to ecological value.' With the penetration of offline scenarios and the expansion of the cross-chain ecosystem, Notcoin is expected to become the 'super entrance' connecting ordinary users to the Web3 world, truly bringing Web3 into daily scenarios.