Original Title: (What is Football.Fun, which has a total player value exceeding $150 million and has gone viral?)
Original Author: Alex Liu, Foresight News
Recently, a Web3 fantasy football game called Football.Fun quickly gained popularity after launching on Base. A KOL stated that he turned $100,000 into $200,000 in just 5 hours and then turned $200,000 into $300,000 in 11 hours, making a profit of $200,000 in less than a day.
With such a strong wealth effect, what exactly is Football.Fun?
Project Introduction
Football.Fun is positioned as a "on-chain fantasy sports platform," fully deployed on Base. Players can own and freely trade football player tokens, form fantasy teams, and participate in matches. Player cards can be traded in the AMM market like meme coins, and users can obtain player shares by opening player card packs to form teams. The system automatically calculates points based on real football matches and rewards outstanding player holders after each week's events (weekend and midweek matches).
Currently, the game involves top players from the five major European leagues (Premier League, La Liga, Bundesliga, Serie A, Ligue 1), with each player having a maximum of 25 million shares issued. Mike Dudas, a partner at 6th Man Ventures, stated that Football.Fun is like "a player card with liquidity added to SoRare," and "this model directly ties to football fans' interests, making it easy to attract fan participation."
Launch Performance: Rapid Growth of Data
Only two weeks after its launch, Football.Fun's on-chain data showed explosive growth. According to on-chain data panel statistics, the current total value locked (TVL) on the platform exceeds $10 million, with over 10,000 participating wallet addresses, and the platform has collected approximately $1.5 million in transaction fees.
On August 24, the trading volume reached a historical high of $14.85 million. Meanwhile, discussions on social media about #FootballFun continued to rise, with many players sharing profit screenshots or discussing strategies.
The total market value of player tokens on the platform has reached over $100 million, peaking at $150 million and currently falling back to $100 million. Players earn profits by trading shares of star players.
Team and Financing
The Football.Fun project was founded by Adam (@AdamFDF_), and currently, more specific personal information about the founders has not been disclosed.
On July 18, 2025, the project announced the completion of a $2 million seed round financing, led by investment institution 6th Man Ventures (6MV), with other investors including Devmons, Zee Prime Capital, Sfermion, and The Operating Group.
Mechanism Analysis
The economic model of Football.fun differs from traditional game rewards and is closer to on-chain trading games. The only native trading currency in the game is "Gold," which is stable-pegged to Base chain USDC in professional mode, with 1 Gold always equal to 1 USDC. Players use Gold to purchase player shares, which can only be traded in the game market and cannot be directly withdrawn; players who sell shares will receive Gold earnings.
The platform charges a fixed 5% basic handling fee for each transaction. In addition, to prevent excessive market impact from large single sell-offs, the system will introduce a dynamic fee mechanism in cases of significant sell-offs and trading spikes (the tax rate rises when the sell-off volume is large, and additional fees may apply during abnormal trading conditions, reportedly up to 25% based on community feedback).
According to official sources, the initial player pack sales raised $2.5 million, of which $2 million is used for liquidity and the remaining $500,000 for market promotion. This funding provided initial liquidity for the game launch. Thus, the project's main sources of income include: funds invested by players when purchasing player packs and handling fees generated from player trading on the market. It should be noted that currently, Football.Fun does not have additional tokens or dividend designs; players' earnings essentially come from buying low and selling high: by buying player shares at a low price and selling them to other players after the price increases, thus earning the difference in Gold (USDC).
Like other "meme coin" projects, the sustainability of this model is in question. Currently, Football.fun's gameplay has not produced a mechanism for direct income to flow back to players; its profitability depends on the continuous influx of new users and market activity. The project’s revenue mainly comes from issuance and handling fees, raising concerns about its viability and long-term operation.
How to Participate
To enter Football.fun, you need to prepare a wallet that supports the Base network (such as MetaMask) and connect it to the game interface. The game offers two modes: "Free Trial (FTP)" and "Professional Version (Pro)."
The trial version is open to all users, and by joining, players can obtain 300 seasonal points and 3 player packs. After completing beginner tasks, they can also receive 1,100 initial Gold without investing real assets; the professional version requires players to pre-charge USDC on the Base network to exchange for an equivalent amount of Gold.
After obtaining Gold, players can go to the "Trade" page to purchase shares of any available player. When purchasing a player, the game displays information such as the player's team, position, age, future schedule, and historical performance. Each player comes with a contract for 4 matches (i.e., can participate in 4 rounds), and once the contract is exhausted, an additional renewal is needed to continue earning points.
It is worth mentioning that the game currently does not require holding an independent "platform token"; all transactions are conducted through Gold (USDC). This means that the entry threshold mainly involves spending USDC to purchase player shares (or obtaining Gold through tasks in the free mode), and then sharing rewards based on team performance in automatically held seasons. In summary, anyone can get started with zero barrier, but to trade extensively in the secondary market and participate in rankings, a certain amount of funds and research on match outcomes are needed.
Community Feedback and Controversy
Since its launch, the Football.Fun community has been highly active, with many players sharing their strategies and profit insights. Community members have posted articles on how to seize new player issuance prices for profit (new share speculation). In discussions, players not only list potential players (such as PSG's rising stars and Ballon d'Or candidates) but also experienced players advise newcomers to invest moderately and pay attention to schedules.
However, at the same time, this game has also sparked controversy. Some observers believe that Football.Fun's profit model mainly relies on subsequent players joining. Some community users even jokingly refer to it as a "football Ponzi scheme." Critics point out that if the heat dissipates and new players dry up, the interests of latecomers may be harmed; and because reward distribution is linked to shareholding and match performance, whether it is truly fair has also been widely debated.
The project officials have not clearly responded to these concerns, only emphasizing the game's own mechanisms. Overall, Football.Fun demonstrates vitality in attracting new players, but also accompanies worries from players about the sustainability of the model. In this rapidly developing early stage, the market remains cautiously optimistic about its future.
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