On August 21-22, 2025, Coinfest Asia 2025 was successfully held in Nuanu Creative City, Bali, Indonesia, attracting over 12,000 blockchain developers, investors, and Web3 enthusiasts from more than 90 countries. As one of the exhibitors, CoinUp showcased the theme 'HOT $CP · Cold Vault', gaining widespread attention through a dual narrative of on-site experience and platform value.
At the exhibition area, CoinUp set up an ice cream booth and interactive activities to attract crowds in a fun and engaging way, creating social topics. The continuous queue in front of the booth made it one of the most popular check-in points at the event. Meanwhile, the team further directed attendees' attention to the platform's core advantages, showcasing its progress in asset security, transparency in reserves, and custody capabilities around the 'Cold Vault' concept, conveying CoinUp's long-term commitment to compliance and robust operations.
Coinfest Asia scene: crowds, heat, and convenient services
In 30°C tropical weather, the venue was crowded. CoinUp's booth was not only a brand showcase but also a practical service point, with outdoor charging stations, on-site consultations, and nearby giveaways attracting a large number of visitors. Frequent scenes of queuing around the booth enhanced the event's interactivity and created more space for in-depth communication between the brand and attendees.
CoinUp's ice cream booth became the focal point of the venue
CoinUp's ice cream booth became a high-frequency topic at this event. With a photo-friendly booth setup and brand merchandise, the booth quickly became a social media check-in spot. For attendees, ice cream not only alleviated the heat but also became an opportunity to stop and engage with staff, perfectly echoing the event's intention of fostering communication through experience.
Balloon drop and lottery ignited the atmosphere
The sky balloon drop and on-site lottery planned by CoinUp were the highlights of this interaction. The balloon drop triggered lottery eligibility, with prizes including limited merchandise and platform benefits. This segment not only won enthusiastic responses on-site but also quickly formed secondary dissemination on social media, being shared and discussed multiple times, further amplifying the brand's influence beyond the venue.
CoinUp turns 'fun' into 'trust': the on-ground expression of Cold Vault
The 'Cold Vault' is not just a slogan. CoinUp clearly communicated its investment in asset custody and risk control on-site through panels, explanations, and one-on-one consultations. By combining the visual/experiential element of 'cold' with a narrative of safety akin to a 'cold storage/safe', it not only strengthened brand recall but also made abstract security guarantees more tangible, helping to convert temporary interest into deeper trust.
CoinUp's ice cream booth became a high-traffic point at the venue, attracting a steady flow of visitors and generating a large amount of photos and short video content, providing continuous material for social media and media coverage. The charging station and interactive mini-games encouraged attendees to linger longer, increasing opportunities for natural conversations with staff. The lottery and redemption segments further deepened the interaction, accumulating richer touchpoints and memories for CoinUp at Coinfest Asia 2025.
Market response and Indonesia layout
During the event, CoinUp's platform token performed actively in the secondary market, repeatedly hitting new highs, which to some extent amplified the on-site topic effect. As an important growth market in Southeast Asia, this on-ground presence not only enhanced brand visibility but also provided empirical experience for future local collaborations, marketing, and user expansion.
This time at Coinfest Asia 2025, CoinUp brought users closer with a 'cool experience' and built user trust with a 'cold storage-style safety commitment'. This event organically combined creative experiences with safety appeals, generating immediate community enthusiasm while translating brand credibility into tangible trust. 'HOT $CP · Cold Vault' effectively transformed offline interactions into clear brand recognition, showcasing CoinUp's dual strength in creativity and safety assurance, providing strong support for future market advancement, and injecting practical momentum into CoinUp's long-term development in Indonesia and Southeast Asia.