#HumaFinance ’s Asia Expansion: Capturing the $3T E-Commerce Liquidity Gap
In August 2025, Huma partnered with Arf and Geoswift to launch same-day settlements for Asian merchants, targeting the $3 trillion e-commerce market 2. This initiative addresses a major pain point: liquidity delays caused by time zone differences and banking limitations.
By integrating stablecoins and on-chain credit, Huma enables merchants to receive payments instantly, bypassing pre-funding requirements. The partnership is already driving adoption in South Korea, India, and Japan, with HUMA listed on Upbit, Bithumb, and Binance.
This expansion is not just regional it’s strategic. Asia’s dominance in cross-border payments makes it a critical frontier for PayFi adoption.