Redefining CAC in Web3
Most Web3 projects spend millions in marketing and incentives to onboard 100K users, with Customer Acquisition Costs (CAC) ranging from $50–$100 per user. Notcoin flipped this model on its head. By leveraging Telegram’s zero-cost distribution and a frictionless viral mechanic, it scaled to 35M+ users at near-zero marginal cost. This makes Notcoin’s CAC arguably the lowest in Web3 history—measured in mere fractions of a cent.
From CAC to LTV
The real story now lies beyond acquisition. This massive pre-acquired community is the core asset of the ecosystem. The challenge ahead: transforming CAC efficiency into Lifetime Value (LTV). By evolving into a gaming and social platform, Notcoin can deploy the $NOT token as the backbone of monetization—powering in-app purchases, rewarding developers, and unlocking exclusive access.
Why It Matters
The true valuation of Notcoin will depend on how effectively it converts its historic user base into a sustainable, self-driven economy. In Web3, acquisition is expensive; Notcoin proved it can be nearly free. The next phase is proving that value can be captured at scale.
