Notcoin's popularity has already turned the Web3 circle upside down in the first half of this year. Through the viral spread of Telegram mini-games, it quickly exposed tens of millions of users to on-chain wallets, airdrop distributions, and community tasks. Can Notcoin's model continue to run now?

1. User scale

It has been officially disclosed that Notcoin reached over 35 million users during its early user acquisition phase, with more than 6 million addresses eventually interacting with the TON network. Even counting active users at 10%, it far exceeds the user base of most DeFi projects.

2. Fission logic

The essence of Notcoin is not a "click-click-click game," but rather using low-threshold mini-games as a shell for user acquisition. The real value lies in:

Community users earn points by completing tasks;

The project party obtains real traffic through access to the task pool;

The platform achieves a closed loop through wallets and tokens on the TON chain.

This model is a common "user acquisition task wall" in Web2, but Notcoin has directly moved it on-chain, while bundling it with airdrops and token incentives.

3. Risk points

Sustainability: When users no longer have expectations for large airdrops, will participation enthusiasm decline?

Value capture: How does NOT token form long-term value? Relying solely on traffic popularity may not be sufficient.

Competitors emerge: More projects will imitate in the future, and whether it can maintain its advantage is still uncertain.

4. Investment perspective

Notcoin's current market value is not high, but the community narrative remains strong. Its risk lies in the "overheating retreat," and the opportunity is if it can establish ecological cooperation (for example, integrating with more chain games), it can become a continuous traffic entry point.

👉 Interactive question: Have you played Notcoin? Do you think it is just a pure gimmick, or does it have the opportunity to become an ecological entry point? Write your thoughts in the comments.

@The Notcoin Official #notcoin $NOT