The Web3 ecosystem generally faces the dual bottlenecks of 'scene fragmentation' and 'identity fixation'—users' clicking behavior in Notcoin can only be redeemed within the game, unable to extend to DeFi, offline payments, and other scenes; user identities are also limited to 'players' or 'investors', lacking a growth path that evolves with behavioral depth, leading to 'narrowing of behavioral value' and 'loss of user belonging'. Notcoin's breakthrough lies in constructing a dual-wheel system of 'behavioral value scene penetration + dynamic leap of user identity': breaking down scene barriers with a unified behavioral certification, allowing a single click or stake to generate value in multiple scenes; simultaneously, based on behavioral accumulation, enabling user identities to gradually leap from 'basic participants' to 'ecosystem service providers' and 'co-builders', achieving 'the deeper the behavior, the more core the identity, the more diverse the value'. As of January 2026, the cross-scene reuse rate of Notcoin's behavioral value reached 62%, with over 50% of users achieving identity leaps, driving a 300% increase in user turnover rate between scenes in the TON ecosystem, providing a new paradigm for Web3 to solve 'scene fragmentation and singular identity'.
I. Scene penetration of behavioral value: Breaking barriers with a 'unified certification certificate'
Notcoin has not trapped behavioral value in a single scene but has transformed user behaviors into a 'universal value carrier' that circulates across all scenes in the TON ecosystem through cross-scene behavioral certification (Cross-Scene Behavior Token, CSBT). CSBT is not a single token but a structured certificate that includes 'behavior type, contribution weight, and scene adaptation range', enabling automatic adaptation between scenes through TON smart contracts:
• Basic Behavior CSBT: Connecting 'Game-Social-Payment' light scenes
Generated by light behaviors such as clicks, browsing, and community sharing, for example, '100 effective clicks = 1 traffic-type CSBT'. This certificate can be reused across multiple scenes: redeem for basic NOT rewards within Notcoin, exchange for channel promotion quotas in the Telegram social scene (1 CSBT = 24 hours of channel top placement), and deduct 10% of spending at offline merchant scenes. In January 2026, in the offline merchant scene alone, users deducted a total spending amount of $32 million through traffic-type CSBT, accounting for 18% of merchant NOT turnover; at the same time, traffic-type CSBT drove Notcoin users to convert to Telegram Web3 channels, with 65% of new users in the channel coming from holders of Notcoin behavioral certificates, and the scene flow efficiency improved by 2.5 times.
• Deep Behavior CSBT: Connecting 'DeFi-GameFi-Infrastructure' heavy scenes
Generated by in-depth behaviors such as staking, on-chain transactions, and node maintenance, for example, 'staking 50,000 NOT for 60 days = 1 infrastructure-type CSBT'. This certificate possesses cross-heavy scene rights: a 50% increase in lending limits in the DeFi scene (ordinary users have a lending cap of 100,000 NOT, holding 1 CSBT can raise it to 150,000 NOT), unlocking exclusive items in the GameFi scene (such as a permanent stamina boost of 20%), and receiving node profit shares in the infrastructure scene (holding 1 CSBT can additionally receive a 0.8% dividend from TON node fees). In January 2026, a user holding 3 infrastructure-type CSBT participated in DeFi lending of 180,000 NOT for GameFi, and with exclusive items and node dividends, the average monthly income reached $42,000 NOT, which is 3.1 times that of users without CSBT; at the same time, infrastructure-type CSBT drove the user turnover rate between heavy scenes in the TON ecosystem from 15% to 52%, and the conversion rate of DeFi users to GameFi increased by 247%.
• Strategic Behavior CSBT: Linking 'Governance-Cooperation-Investment' core scenes
Generated by strategic behaviors such as ecological co-creation, merchant access, and cross-chain collaboration, for example, 'leading 10 offline merchants to access TON payment = 1 co-creation type CSBT'. This certificate directly connects to core ecological scenes: obtaining 2x voting weight in governance scenes (can influence the selection of projects supported by the TON Foundation), priority in collaboration scenes for project cooperation qualifications (e.g., providing user operation services for GameFi projects), unlocking exclusive project whitelist in investment scenes (e.g., early subscription quotas for leading TON projects). In January 2026, over 2,000 holders of co-creation type CSBT participated in voting for the TON Foundation's 2026 support plan, selecting 12 key projects; among them, 300 holders obtained project cooperation qualifications through CSBT, with average monthly cooperation income reaching $85,000 NOT, which is 4.3 times that of ordinary service providers.
This scene penetration design upgrades behavioral value from 'single scene income' to 'multi-scene composite value'. Data shows that users holding CSBT have increased their average income source scenes from 1.3 to 4.7, with a monthly total income growth of 280%; at the same time, the cross-penetration rate of users among various scenes in the TON ecosystem has risen from 22% to 68%, significantly enhancing the synergistic effect between scenes.
II. Dynamic Leap of User Identity: A 'Role Growth System' Based on Behavioral Accumulation
Notcoin does not fix user identities to a single role, but rather constructs a dynamic leap system based on behavioral accumulation, where users start as 'basic participants' and gradually transition to 'ecosystem service providers' and 'ecosystem co-builders' based on behavioral depth and CSBT holdings. Each identity stage corresponds to different rights and ecological roles, forming a positive cycle of 'behavior-driven identity, identity feeding back behavior':
• First phase: Basic participants (0-10 CSBT)
Unlocked by light behaviors such as clicks and simple sharing, the core rights are 'basic scene value redemption' (e.g., CSBT exchange rewards, small consumption deductions). The core goal for users at this stage is 'to accumulate basic CSBT and familiarize themselves with ecological scenes'. Notcoin helps users quickly get started through 'behavioral guidance tasks' (e.g., 'complete 10 shares to earn 1 traffic-type CSBT'). Data shows that the average CSBT accumulation cycle for basic participants is 1.2 months, with 78% proactively completing guided tasks to transition to higher identities;
• Second phase: Ecosystem service providers (10-50 CSBT, including at least 3 deep/strategic CSBT)
In-depth behaviors such as staking and merchant access must be completed, with core rights being 'scene service income' (e.g., providing user traffic for merchants to earn commissions, providing testing services for projects to earn rewards). Notcoin has built a 'service provider connection platform' that allows users with this identity to undertake service needs within the ecosystem: for example, user traffic needs from offline merchants, testing needs from small projects. In January 2026, this platform connected an average of over 8,000 service needs per month, with average monthly income for service providers reaching $23,000 NOT, which is 5.8 times that of basic participants; at the same time, the 6-month retention rate for service provider identity users reached 72%, far exceeding the 35% of basic participants;
• Third phase: Ecosystem co-builders (more than 50 CSBT, including at least 10 strategic CSBT)
Strategic behaviors such as ecological co-creation and governance participation must be completed, with core rights being 'ecological decision-making and long-term dividends' (e.g., participating in the formulation of Notcoin rules, obtaining long-term profit sharing from the TON ecosystem). Users with this identity can enter the 'Notcoin Ecological Committee' and participate in core rule voting each month (e.g., adjustments to CSBT scene adaptation scope, new behavior types going live), while enjoying a 5% dividend of the total profit of the TON ecosystem (distributed according to CSBT holdings). In January 2026, the ecological committee voted to pass 4 rule adjustments, of which the decision to 'add cross-chain behavior CSBT' drove a 45% increase in Notcoin cross-chain users; co-builder identity users had an average monthly dividend of $68,000 NOT, accounting for 42% of their total income, with 95% proactively participating in ecological co-creation, becoming a core force for ecological stability.
This identity leap system enables users to shift from 'passive participation' to 'active growth'. Data shows that users who achieve identity leaps have increased their average daily ecological participation time from 32 minutes to 65 minutes, with high-value behaviors (such as staking and co-creation) accounting for 75% of their activities; at the same time, the proportion of core users (service providers + co-builders) in the TON ecosystem has increased from 8% to 25%, significantly enhancing the ecosystem's risk resistance.
III. Underlying Support: TON's Cross-Scene Contracts and Telegram's Social Empowerment
The scene penetration of behavioral value and the dynamic leap of user identity cannot be separated from the technical support of the TON public chain and the ecological empowerment of Telegram, both of which form the foundation for the system's operation:
• TON cross-scene contracts: Achieving automatic adaptation and rights confirmation of CSBT
TON's 'cross-scene smart contract' supports automatic rights mapping of CSBT in different ecological scenes—when users transfer CSBT to DeFi platforms, the contract automatically recognizes the type and weight of CSBT to synchronize and enhance the lending limit; when transferred to offline merchant systems, it automatically calculates the deduction ratio without manual intervention. The contract's 'scene permission management' function also ensures that CSBT only takes effect in suitable scenes (e.g., traffic-type CSBT cannot be used in governance scenes), avoiding value abuse. In January 2026, TON's cross-scene contracts processed over 120 million CSBT scene adaptation requests, with an average response time of 0.6 seconds and a success rate of 99.8%;
• Telegram Social Empowerment: Reducing the barriers to identity leaps and scene reach costs
Through Telegram Mini Apps, users can complete CSBT exchanges, view identity tasks, and undertake service provider needs without switching applications, achieving a scene reach conversion rate of 48%, which is 6.3 times that of an independent app; at the same time, Telegram's 'community identity marking' function will automatically tag users based on their Notcoin identity (e.g., 'Notcoin Ecosystem Service Provider', 'Co-builder'), enhancing users' sense of identity and also helping service providers quickly connect with needs (merchants can directly contact service providers through the mark). In January 2026, over 50,000 Telegram communities activated this identity mark, and the proportion of needs connected by service providers through communities reached 35%, reducing customer acquisition costs for identity leaps by 60%.
Conclusion
Notcoin's core innovation lies in breaking the shackles of the Web3 ecosystem's 'scene fragmentation' and 'identity fixation'—by utilizing CSBT to allow behavioral value to transcend scene boundaries, achieving 'one action, multiple cash outs'; and through identity leap to enable users to grow alongside the ecosystem, transforming from 'ordinary participants' to 'core forces of the ecosystem'. This model proves that the long-term vitality of the Web3 ecosystem does not depend on the popularity of a single scene, but on the collaborative efficiency between scenes; it is not about the scale of user numbers, but about the growth space of user identities.
In the future, with TON's public chain supporting 'multi-chain CSBT interoperability', Notcoin's behavioral value may extend to public chain scenes such as Ethereum and Aptos, achieving 'cross-public chain scene penetration'; and if Telegram opens the 'social behavior certification' function, users' community operations, content dissemination, and other social behaviors may also be incorporated into the CSBT system, further enriching the paths of identity leaps. For the industry, Notcoin provides not only an ecological operation plan but also a new logic of Web3 ecological integration that 'links behavior as a bond, with identity as the core'.@The Notcoin Official #Notcoin
