Web3 projects generally face the 'trap of behavioral value timeliness' — early users' actions such as clicks, invitations, and infrastructure participation can only earn immediate rewards. As the ecosystem grows, these actions' contributions are diluted, leading to user attrition due to 'early contributions without long-term returns'. Notcoin's breakthrough lies in constructing a 'cross-cycle behavioral value transmission' system, relying on the TON public chain's time-lock contracts and ecological milestone mechanisms to allow users' actions in 2024, such as an invitation or a stake in 2025, to still yield value-added returns in 2026 or even later, along with the growth of the ecosystem. As of October 2025, over 40% of Notcoin's early users (registered in 2024) still maintain monthly activity, with the average value of their cross-cycle behaviors growing 3.8 times compared to the initial redemption, providing a new paradigm for Web3 projects to solve 'long-term user retention'.

1. Time anchoring of behavioral value: From 'immediate redemption' to 'phased release'

Notcoin does not distribute behavioral value all at once; rather, it dissects behavioral value into 'immediate basic returns + cross-cycle value-added returns' through time-anchoring certificates. The release of returns is strongly bound to key milestones in the TON ecosystem, ensuring that behavioral value accumulates over time rather than diminishes.

• Short-term cycle certificates (3-6 months): Corresponding to light behaviors such as clicks and views, like '100 effective clicks = 1 short-term traffic certificate'. 30% of the returns are released immediately, with the remaining 70% unlocking each time the monthly active users in the TON ecosystem grow by 5 million, up to 3 unlocks. Users who obtained this certificate in December 2024 experienced an additional 2 unlocks due to the increase in monthly active users from 15 million to 35 million in 2025, with total value growing 1.4 times compared to the initial amount;

• Mid-term cycle certificates (1-2 years): Corresponding to on-chain staking and new user 30-day retention guidance, such as 'Staking $50,000 NOT for 6 months = 1 mid-term infrastructure certificate'. 50% of the returns are released immediately, with the remaining 50% unlocked in two stages: the first when the TON ecosystem TVL exceeds $20 billion, and the second when there are more than 10 cross-chain cooperation projects. As of October 2025, users who obtained this certificate in March 2025 have unlocked their first returns, with total value increasing by 0.8 times;

• Long-term cycle certificates (2-3 years): Corresponding to strategic behaviors such as ecological co-creation (adopted suggestions, community operation), like 'Leading one offline merchant onboarding plan = 1 long-term co-creation certificate'. Only 20% of immediate returns are released, with the remaining 80% unlocked in three stages: when the TON ecosystem has over 1,000 merchants, when the circulating market value of $NOT exceeds $5 billion, and when cross-chain users exceed 1 million. Users who received this certificate in September 2024 have unlocked two times of returns by October 2025, with total value increasing by 2.3 times.

This time anchoring design deeply binds user behavioral value to ecosystem growth. Data shows that users holding cross-cycle certificates have a 6-month retention rate of 68%, which is 3.2 times that of users holding only instant rewards; and 72% of users actively track the progress of ecological milestones, forming a positive correlation of 'focusing on the ecosystem = focusing on one's own returns'.

2. Dynamic calibration mechanism: Avoiding the depreciation of cross-cycle value

Relying solely on fixed milestones, cross-cycle certificates may experience 'overvaluation' or 'devaluation' due to the ecosystem's development either exceeding or falling short of expectations. Notcoin employs dynamic calibration of the ecological value index to ensure that the value of cross-cycle behaviors is always aligned with the current scale of the ecosystem, avoiding value discrepancies caused by time.

• Calibration of core indicators: Construct the 'TON Ecological Value Index', integrating four core data points: monthly active users, TVL, number of merchants, and cross-chain transaction volume, updated monthly (the index will be 100 in December 2024 and 280 in October 2025);

• Calibration rules: The unredeemed returns of cross-cycle certificates = initial unredeemed amount × (current ecological index / ecological index at the time of certificate issuance). For example, for a short-term traffic certificate issued in December 2024, with an initial unredeemed amount of 10,000 NOT (index 100), when unlocking in October 2025 at an index of 280, the actual unlocked amount reaches 28,000 NOT, ensuring that the value of user behavior grows in sync with the ecosystem;

• Risk protection: If the ecological index drops more than 10% for three consecutive months, it triggers the 'value protection mechanism', ensuring that unredeemed returns are guaranteed at 90% of the index at the time of issuance, preventing users from incurring losses due to ecological fluctuations. In June 2025, during a brief fluctuation in the ecosystem, this mechanism protected 1.2 million users from losing an average of 12,000 $NOT in unredeemed returns.

Dynamic calibration significantly enhances the 'value certainty' of cross-cycle certificates. As of October 2025, the secondary market circulation rate of Notcoin's cross-cycle certificates reached 35%, with the average trading price of a single certificate being 58% higher than the initial amount awaiting unlocking, far exceeding the 12% premium of ordinary instant reward certificates.

3. Old behaviors, new activation: Cross-scenario reuse extends the value cycle

Notcoin does not allow old behaviors to 'wait for unlocking', but instead uses cross-scenario reuse to generate new value from early behaviors in new ecological scenarios, further extending the lifecycle of behaviors.

• Early traffic behavior → New scenario referral revenue: If user A invites new user B in 2024, and B participates in the newly launched 'Web3 + Local Life' scenario in 2025, user A can receive 1% of B's consumption in that scenario as revenue for one year. In Q3 2025, this scenario alone generated over $18 million in revenue for early invite users;

• Early infrastructure behavior → Cross-chain rights migration: In 2025, user C's staking behavior on the TON main chain (mid-term infrastructure certificates) can be migrated to 'cross-chain staking rights' after the cross-chain functionality between TON and Aptos goes live, enjoying transaction fee dividends from both chains. During the cross-chain functionality testing period in September 2025, over 500,000 users migrated early infrastructure certificates, leading to cross-chain staking volume exceeding $800 million;

• Early co-creation behavior → New project review rights: In 2024, user D's ecological suggestions (long-term co-creation certificates) can be converted into 'project review rights' when the TON Foundation supports new projects in 2025, allowing for the prioritization of quality projects and investment quotas. In Q3 2025, 3,000 early co-creation users utilized this right, averaging a new project investment quota of $30,000, with an average return of 2.1 times after launch.

Cross-scenario reuse transforms old behaviors from 'waiting to unlock assets' into 'actively activated resources'. Data shows that users engaged in old behavior activation have an average of 6.8 ecosystem participation times per month, which is 2.7 times that of non-participating users; and the asset appreciation of early users over one year reached 620%, 1.8 times that of new users, forming a positive cycle of 'early participation, multiple activations, and high returns'.

Conclusion

The cross-cycle transmission logic of Notcoin essentially addresses the core contradiction of Web3 — 'the misalignment between user behavior and ecosystem growth'. It does not allow the contributions of early users to become 'historical records in the ecological archives', but instead, through time anchoring, dynamic calibration, and cross-scenario reuse, ensures that every action becomes a 'long-term asset that grows with the ecosystem'. This model demonstrates that the key to long-term user retention in Web3 projects lies not in the intensity of short-term subsidies, but rather in whether users can see that 'every contribution they make will yield equivalent or even greater returns in the future'.

In the future, as the TON public chain further optimizes 'cross-cycle smart contracts', the behavioral value transmission cycle of Notcoin may extend to 3-5 years, even achieving 'intergenerational inheritance' (users can transfer their unlocked cross-cycle certificates to designated addresses); if Telegram opens the 'social behavior timeline' feature, Notcoin may incorporate users' historical social interactions (such as community sharing in 2024) into the cross-cycle value system, forming a more complete 'behavioral value timeline map'. For the industry, Notcoin provides not only a user retention solution but also a new logic of Web3 assetization that allows 'behavioral value to transcend time cycles'.@The Notcoin Official #Notcoin $NOT