Notcoin's core breakthrough does not stop at the gamified surface of 'click mining', but builds a complete conversion system of 'user behavior → on-chain assets → ecological value'. Relying on the technical characteristics of the TON public chain and the traffic foundation of Telegram, it transforms the fragmented behaviors (clicks, invitations, social interactions) of over 35 million users into verifiable, tradable, and reusable ecological assets, forming a rare 'low entry threshold - high retention conversion - sustainable cycle' model in the Web3 field, with its conversion logic serving as a typical reference for the industry.

1. On-chain confirmation of behavior data: Mapping from 'actions' to 'quantifiable assets'

The key difference between Notcoin and traditional Web3 projects is the structured on-chain confirmation of user behavior—every valid action by the user (such as 10 consecutive clicks, 1 successful invitation, 1 $NOT transaction) generates a corresponding 'Behavior Certificate NFT' through TON smart contracts. These NFTs are not decorative items, but structured data assets containing 'behavior type, contribution weight, value validity period'. For example:

• 'Basic Click Certificate': Records the frequency and continuity of user clicks; holding 10 can be exchanged for 1 transaction fee exemption on-chain, or serve as a credit certificate for small DeFi loans.

• 'Social Viral Certificates': Marking the length of the invitation chain (e.g., A→B→C's 3-layer chain), certificate levels increase with the ecological contributions of those invited, with the highest unlocking early investment quotas for TON ecological projects.

As of August 2025, Notcoin has generated over 180 million behavior certificate NFTs on the TON chain, with 32% circulating in the secondary market (mainly on platforms like Ston.fi, Getgems, etc.). The average trading price of a single certificate reaches 8,000 $NOT. More importantly, this certificate data is open to TON ecosystem developers. For instance, a certain DeFi project provided unsecured loan limits to high-frequency users by analyzing the continuity of 'Click Certificates', with bad debt rates controlled below 0.3%, far lower than the industry average of 1.5%—user behavior data has truly become a 'reusable ecological asset' rather than a one-time traffic record.

2. Collaboration among ecological roles: The value closed loop of users, developers, and merchants

Notcoin's conversion system does not exist in isolation, but rather achieves value circulation through multi-role collaboration, forming a closed loop of mutual empowerment among three core roles:

1. User side: Behavior as 'production materials'

Users are no longer just 'consumers'; they provide 'data assets' and 'traffic foundation' for the ecosystem through their behavior. For example, content shared by users about their $NOT payment experiences can be converted into 'Content Behavior Certificates'. When offline merchants use this content for promotion, users can earn a 0.5% share of the merchant's revenue. In Q3 2025, in offline merchant scenarios alone, the total earnings from behavior certificates for users reached $23 million, accounting for 18% of users' total income.

2. Developer side: Low-cost acquisition of 'precise user assets'

Small and medium developers in the TON ecosystem no longer need to build a user system from scratch. They can directly filter target users through Notcoin's 'Behavior Certificate Interface'. For example, a certain GameFi project can invite users holding 'High Activity Click Certificates' to participate in testing through the interface, achieving a user retention rate of 65%, which is 4 times higher than random invitations, and reducing customer acquisition costs by 70%. As of August 2025, over 150 TON ecosystem projects have connected to this interface, increasing the reuse rate of Notcoin behavior certificates to 45%.

3. Merchant side: Behavior data feeds back 'precise operations'

Over 500 offline merchants in Southeast Asia and Latin America adjusted their NOT payment discount strategies by analyzing Notcoin users' 'Payment Behavior Certificates' (such as payment frequency, consumption amount)—launching a 'Get 1 free after 3 purchases' campaign for high-frequency users and providing exclusive discounts for large amount users. Data shows that merchants that integrated behavior data saw an average increase of 220% in NOT payment revenue, and user repurchase rates rose from 25% to 58%.

3. Lightweight Operations: A Key Strategy for Reducing Conversion Costs

The scalability bottleneck of Web3 projects often lies in 'high operating costs and high user thresholds'. Notcoin significantly reduces conversion and operating costs through lightweight design, supporting the operation of over 35 million users in the ecosystem.

• Zero additional download threshold: Relying on Telegram Mini Apps, users can enter the game by clicking a link, simplifying the registration process to 'Telegram authorization + automatic binding of TON wallet', taking no more than 30 seconds in total, with a registration conversion rate of 38%, which is 5 times that of independent apps.

• On-chain costs are nearly zero: Utilizing TON's dynamic sharding and low transaction fee characteristics, Notcoin users' behavior rights confirmation, certificate transfers, and other operations have an average transaction fee of only 0.001 $NOT, accounting for less than 0.1% of users' single behavior earnings, avoiding the issue of 'transaction fees eroding earnings'.

• User self-operation mechanism: High-level users (holding over 100 behavior certificates) can apply to become 'ecological liaisons', responsible for answering questions in local communities and guiding new users. Project parties only need to pay a small amount of $NOT as a reward (about 1/10 of the cost of dedicated operations), achieving a 98% instant response rate for user inquiries.

Conclusion

Notcoin's true innovation lies in not complicating concepts like 'decentralization' and 'assetization' in Web3, but rather allowing ordinary users to intuitively perceive that 'every action they take has value' through the path of 'behavior confirmation - role collaboration - lightweight operations', enabling developers and merchants to utilize ecological resources at low costs. This model proves that the scaling of Web3 does not depend on complex technical education or high subsidies; the key is to find the 'precise mapping point between user behavior and ecological value'.

In the future, with the TON public chain's support for cross-chain data interaction, Notcoin's behavior certificates are expected to circulate in more public chain ecosystems, further amplifying the value of 'behavioral assets'; if Telegram opens more social data interfaces, Notcoin may realize the assetization of 'social behaviors (such as group interactions, content forwarding)', forming a more complete conversion pathway from Web2 to Web3. For the industry, Notcoin offers not just a gamified project case, but also a 'low threshold, high cooperation, sustainable' paradigm of Web3 ecological transformation.