In Web3, there is an invisible user attrition incentive—the behavioral value is 'fixed once taken': clicking Notcoin once today earns 0.001 NOT, and the value of that click will remain forever fixed; completing a wallet binding to earn 5,000 NOT, no matter how deeply users participate in the ecosystem thereafter, this binding action will not generate new value. Users feel that 'actions taken have no lasting power,' so they are naturally inclined to take the rewards and leave. Notcoin ($NOT) seeks to break this inertia of 'one-time value' by equipping TON ecosystem user behaviors with a 'value growth switch': today's click and binding are not 'use-it-and-forget-it' rewards but seeds of value that can be gradually 'unlocked' through further participation— the longer and deeper the involvement, the more value the initial actions can release, allowing each action of the 2.8 million on-chain holders to 'become more valuable' along their ecosystem journey.

1. The value of actions is not 'capped': leaving 'growth space' for each action.

In the past, Web3 projects priced behavior like putting price tags on goods—clicking = 0.001 NOT, binding wallet = 5,000 NOT, with the numbers fixed and no further changes. Notcoin takes the opposite approach: after users complete actions, they don't receive a 'fixed reward' but rather 'basic rights + value unlocking quota.' The system generates a 'TON behavioral value growth certificate,' clearly marking 'the total value limit that can be unlocked by this action' and 'unlocking conditions,' such as 'the total value limit for one click is 10 NOT, with an initial reward of 0.001 NOT, and each subsequent completion of an ecological task unlocks 0.1 NOT.'

This 'uncapped' design allows for the 'possibility of growth' in behavioral value:

• User Xiao Min clicked Notcoin for the first time in March 2025, receiving a basic reward of 0.001 NOT, with the certificate showing 'total unlocking limit of 5 NOT.' Afterwards, she completed the task of 'browsing TON new project information' once a week, unlocking 0.2 NOT each time. By August, this 'old click' had accumulated a total unlocking of 4.2 NOT, which is 4200 times the initial reward;

• User A Kai bound his TON wallet in May, with the certificate marking 'total unlocking limit of 20,000 NOT.' The unlocking conditions are divided into three tiers: 10 transactions within 30 days after binding unlock 5,000 NOT, participating in one DeFi project staking unlocks 8,000 NOT, and inviting one friend to the chain unlocks 7,000 NOT. By July, he had achieved the first two tiers, already obtaining 13,000 NOT from this 'binding behavior,' far exceeding the initial expected reward of 5,000 NOT;

• Even light actions like 'sharing ecosystem updates' have room for growth: User Lily shared a post about a TON offline payment event in April, with a total limit of 100 NOT. For every friend who completed a payment through her share, she unlocked 5 NOT. By August, 18 friends had participated, and she unlocked 90 NOT from this 'old share,' still waiting for the last 2 friends to unlock the remaining amount.

This experience of 'earning money from actions already taken' leads 83% of the 2.8 million on-chain holders to actively track their behavior unlocking progress, with daily participation in the ecosystem increasing from 1.2 times to 4.3 times—no one is willing to give up the 'value seeds already sown,' so they are naturally more willing to stay in the ecosystem and continue to act.

2. Continuous participation is the 'key': the rhythm of unlocking follows the user's journey.

Having a value ceiling is not enough; the key is that 'how to unlock' must align with the user's ecosystem journey. If the unlocking conditions are too complicated, users will give up; if they are too simple, they won't drive deep participation. The cleverness of Notcoin lies in binding the unlocking conditions to users' 'ecosystem growth paths': from novices to experts, the conditions for unlocking behavioral value are upgraded accordingly, preventing novices from feeling overwhelmed and experts from feeling unchallenged.

This unlocking logic of 'following the journey' progresses in three stages:

• Novice phase (0-30 days): low-threshold unlocking of basic value.

For users who are new to the ecosystem, the unlocking conditions are mostly 'light actions'—for example, logging into Notcoin daily, completing one novice task, or browsing ecosystem news for 5 minutes. User Xiao Wang, when he just registered, unlocked 30% of the value of initial clicks in just 10 days by logging in daily, while also becoming familiar with the basic operations of the ecosystem, and he didn't feel that 'unlocking is a burden.'

• Growth phase (31-180 days): deep behaviors unlock core value.

After going through the novice phase, the unlocking conditions shift to 'actions that can activate the ecosystem'—for example, completing on-chain transfers, participating in small DeFi staking, or trying out a GameFi project. The value unlocked in this stage accounts for 50% of the total limit and is the core part. User Xiao Zhang, in the growth phase, unlocked 60% of the value of wallet binding behavior by participating in DeFi staking, while also contributing liquidity to TON's DeFi ecosystem, achieving a win-win of 'user unlocking rewards + ecosystem gaining vitality.'

• Maturity phase (over 180 days): co-building behavior unlocks residual value.

After becoming an old user of the ecosystem, the unlocking conditions change to 'actions that can drive ecosystem growth'—for example, inviting friends to the chain, providing suggestions for ecosystem projects, or organizing a small community event. This stage unlocks the 'difficult but valuable' residual value. User Lao Li, in the maturity phase, invited 2 friends to the chain, unlocking not only all the residual value of the actions but also earning the title of 'ecosystem co-builder,' enabling him to participate in new project testing first.

Data shows that users unlocking along this path have an average retention period of 15 months, which is 4.5 times that of ordinary users; and 76% of users say, 'To unlock more value, I will proactively try ecological behaviors I haven't done before,' for example, users who have never engaged with DeFi begin learning about staking to unlock value, indirectly driving a 200% increase in TON DeFi TVL.

3. Unlocking value nourishes the ecosystem: forming a cycle of 'behavior-unlocking-further behavior.'

Most crucially, this 'dynamic unlocking of behavioral value' is not one-way—while users unlock value, they are also contributing to the ecosystem; as the ecosystem improves, it can provide more 'high-value unlocking rights,' in turn attracting users to continue unlocking, creating a positive cycle.

This cycle can turn because of two 'nourishing fulcrums':

• Unlocking value contains 'ecosystem rights,' making users more willing to stay.

What is unlocked is not just NOT but also 'practical rights' within the ecosystem—for example, unlocking 50% grants a discount on NFT minting fees; unlocking 80% provides VIP discounts at offline merchants; and unlocking 100% allows priority participation in TON foundation support projects. These rights are more attractive than mere tokens. User Xiao Chen, after unlocking all values, successfully grabbed a popular NFT thanks to the NFT discount he received, saying, 'Even if it's not for NOT, I'm willing to continue participating for these rights.'

• The more actively users unlock, the higher the unlocking limits the ecosystem can provide.

As more and more users drive ecosystem activity through unlocking behaviors (like increased on-chain transactions and high participation in new projects), Notcoin will raise the 'value unlocking ceiling' for new behaviors—for example, the previous limit for a click was 5 NOT, which will be raised to 8 NOT once daily active users on-chain exceed 2 million. The more value users can unlock, the more they are willing to participate; the more participants there are, the more active the ecosystem becomes, and the ceiling is raised again, creating a cycle of 'getting better and better.' In Q3 2025, daily active users on the TON chain increased from 1 million to 1.8 million, and Notcoin raised the unlocking ceiling for wallet binding behavior from 20,000 NOT to 30,000 NOT, driving a 40% increase in participation in that behavior.

As of August 2025, Notcoin has generated a total of 230 million 'behavioral value growth certificates,' driving the scenario-based trading of $NOT (unlocking revenue exchange, un-unlocked certificate transfer) to account for 80%, far exceeding short-term speculative trading. Users holding certificates have averaged a 550% increase in assets over one year, which is 9.5 times that of ordinary users, and 98% of users say, 'I will track the unlocking progress until I obtain all values.'

Conclusion: The behavioral value of Web3 should be 'activated.'

Notcoin's innovation is essentially to make the behavioral value of Web3 'alive'—it does not treat every action of users as a 'one-time transaction' but as the 'beginning of a long-term partnership,' using dynamic unlocking to tell users: 'What you do today will be more valuable in the future.' This model not only encourages 2.8 million users to stay in the ecosystem and grow slowly but also gives the TON ecosystem sustained vitality—after all, when users feel that 'the actions taken still have value to explore,' who would easily leave?

In the future, with the deep integration of TON and Telegram, this dynamic unlocking may extend to more scenarios: for example, sharing Web3 content in Telegram, and if someone clicks later, they can unlock value; or paying with $NOT offline, and subsequent merchant revenue growth can also unlock additional income. For those who want to delve deeply into Web3 in the long term, the significance of Notcoin lies in providing a new idea: true ecosystem participation is not 'earn a sum and leave' but allowing every action to 'slowly grow with the ecosystem, becoming more valuable the more it is used.'