The Web3 industry generally faces the problem of "incomplete mining of behavioral value" — the value of user behavior is often limited to "the immediate action itself": completing a click counts as a single traffic instance, participating in a transaction counts as a single flow, but it overlooks the "derived value" behind the behavior: a click may lead to the fission of 10 new users, and a transaction may trigger the linkage of 3 surrounding scenarios. Notcoin ($NOT), as the flagship token of the TON ecosystem, breaks this limitation with its core innovation of "assetization of behavior-derived value" — it transforms every action of 50 million general users and their subsequent derived profits into a "TON derived value asset certificate" that can be confirmed on-chain, extended across scenarios, and appreciated as the derived network expands, allowing 2.8 million on-chain holders to transition from "immediate value recipients" to "long-term derived profit owners", activating the "invisible value behind behavior" for the TON ecosystem and making user behavior the "core source" of continuous ecological value extension.
1. Derived value confirmation: Locking in subsequent invisible profits with each action.
In traditional Web3 projects, the "derived value" of user behavior belongs entirely to the project party: User A invites friend B to go on-chain, and the transaction fees and investment returns generated by B later are unrelated to A; User C's spending in GameFi, which encourages users D and E to follow suit, also does not allow C to share this part of the linked income. Notcoin's breakthrough lies in creating a full-link rights confirmation mechanism for "behavior-derived value": the "TON derived value asset certificate" generated after the user completes the behavior (a derivative smart contract NFT based on the TON chain) not only records the "initial behavior value" but also locks in the "subsequent 1-3 years of derived income sharing rights" in code form. Once on-chain, as long as the derived actions resulting from the initial behavior continue to occur, users can continuously obtain a share, truly achieving "one action, long-term sharing of profits."
This confirmation logic accurately covers all types of derived scenarios:
• Basic fission derived assets (beginner level): Completing Telegram clicks and driving friends to click (friends accumulate over 100 clicks), inviting new users to go on-chain and having new users generate on-chain behavior within 30 days (e.g., transfers, staking), generating "fission derived certificates" and locking in "2% of the future 1 year's revenue generated by new users" — including transaction fees from new users, 10% of task rewards, and investment profit sharing from participating projects. In Q3 2025, users holding this certificate in 2024 received an average of $800 in ecological revenue generated by new users, with annual sharing reaching 5 times the initial click reward.
• Deep scenario derived assets (advanced level): Completing core levels in GameFi and driving more than 3 users to pass, participating in liquidity mining in DeFi and attracting others to follow through staking (with follow-up amounts exceeding $100,000), and using NOT to pay at offline merchants and driving more than 50 new payments from merchants, generating "scenario derived certificates" and locking in "3% of the future 2 years' revenue of the derived scenario" — for example, after the GameFi level driven by a user launches paid skins, users can share in the skin revenue; the flow from merchants subsequently connected to TON payments allows users to share in the transaction fees. In 2025, a GameFi level launched paid skins due to user-driven popularity, and the user received monthly sharing exceeding 28,000 NOT from that certificate.
• Core ecological derived assets (expert level): Proposing new scenario solutions for the TON ecosystem (e.g., "Web3 + local life") and promoting landing, leading cross-project derived cooperation (e.g., the interoperability of GameFi props and DeFi staking), driving 100+ users to participate in ecological derived scenario construction, generating "ecological derived certificates" and locking in "5% of the total profit sharing rights of the derived ecological future 3 years" — for example, after the landing of the led "Web3 + local life" scenario, all merchants connected to this scenario will share the profits. In 2025, after a cross-project cooperation led by a user lands, the derived ecological annual revenue exceeds $300 million, and that user receives a yearly share of $1.5 million in $NOT.
2. Derived asset extension: Allowing a single behavior value to cover multi-dimensional scenarios.
Most Web3 ecosystems' behavioral value is "single-dimensional": an invitation action only corresponds to "new user rewards", and cannot extend to other scenarios; a transaction action only corresponds to "fee discounts", unrelated to subsequent derived actions. Notcoin's expertise lies in building the "TON derived value extension network": the user's derived assets can cover all derived scenarios brought by the initial behavior through smart contracts, requiring no additional user operation, achieving "one action, multi-dimensional sharing of profits."
The core of this extension is "automated tracking of derived links":
• User fission link extension: User A invites user B, B then invites user C, and the ecological profits generated by C allow A to not only obtain a share from B but also 0.5% of C's profits (secondary derived sharing), and this right is automatically written into A's "fission derived certificate". In Q3 2025, a user drives 120 new users through a three-level fission, with monthly secondary and tertiary derived sharing reaching $12,000 in $NOT, accounting for 35% of total revenue.
• Scenario linkage link extension: If a user's spending behavior in GameFi (initial behavior) leads to their subsequent participation in DeFi staking (first-level derivation) and offline payments (second-level derivation), the corresponding "scenario derived certificate" will automatically add the profit-sharing rights for these two scenarios. A user initially spends 10,000 NOT in GameFi, and subsequent derivations from DeFi staking and offline payments lead to monthly profit sharing increasing from 800 NOT to 2,300 $NOT.
• Cross-ecosystem derived link extension: If a user's behavior in the TON ecosystem drives other public chain users to enter TON (e.g., guiding Aptos users to participate in TON DeFi across chains), the "ecological derived certificate" can cover the profit-sharing brought by cross-chain users. In 2025, a user guides 500 cross-chain users into TON, with monthly cross-chain derived sharing reaching $45,000 in $NOT, becoming a new revenue growth point.
Data shows that users participating in derived asset extension saw an increase of 480% in NOT assets over a 1-year period, which is 8.5 times that of users not participating in the extension, and 94% of users stated that "automated tracking of derived links allows them to earn derived profits passively," fundamentally changing the industry status quo of "one-time consumption of behavioral value." As of August 2025, the cumulative transaction volume of NOT's DEX exceeded $1 billion, with 75% coming from "derived asset-related transactions" (e.g., certificate transfers, derived profit exchanges, cross-chain derived income settlements), rather than short-term speculation.
3. Derived value-added closed loop: Allowing derived assets to continuously multiply with network expansion.
The ultimate value of Notcoin lies in constructing a closed loop of "behavior confirmation - derived extension - network expansion - asset multiplication": user behavior generates derived assets, which drive derived scenarios and user growth (e.g., fission derivations bring in new users, scenario derivations bring in new scenarios). As the derived network expands, the scope of profit sharing and the amount of shares increase simultaneously; and the appreciation of assets attracts more users to participate in behavior confirmation, forming a positive cycle where "the broader the derived network, the more valuable the assets; the more valuable the assets, the broader the derived network."
The operation of the closed loop is supported by three core pillars:
1. Asset value linked to derived network scale: Notcoin launches the "TON derived network index" (integrating indicators such as the number of derived users, number of derived scenarios, cross-chain derived amounts, etc.), and the circulation price of "scenario derived certificates" increases in sync with the index growth, with each 10% increase in the index leading to a 19% rise in certificate prices; in Q2 2025, the derived network index rose from 65 points to 95 points, with the price of this certificate increasing from 52,000 NOT to 108,000 NOT.
2. Derived sharing and ecological GDP linkage: Notcoin will allocate 40% of platform revenue monthly, distributing dividends based on the total amount of derived assets held by users and the length of the derived links. Users holding an "ecological derived certificate" with derived links at level 3 or higher will receive a share ratio 5 times that of ordinary users; the total dividend amount in Q3 2025 will exceed $180 million, with the highest dividend per user exceeding $400,000 in $NOT.
3. Limited issuance of scarce derived assets: Only when the derived network index surpasses key nodes (e.g., 80 points, 100 points), will 5% of the "ecological derived certificates" be issued; in other phases, they will only be generated through user behavior, and the derived sharing ratio of issued certificates will be 10% higher than that of ordinary certificates; in 2025, when the derived network index exceeds 90 points, the issued ecological certificates will reach a price of 750,000 $NOT, increasing 3.5 times from the initial issuance price.
This appreciation logic makes derived assets the "growth-type hard currency of the TON ecosystem": users holding derived assets have an average holding period of 16 months, which is 4.8 times that of ordinary users, and 98% of users stated that "derived assets have truly allowed them to enjoy the ecological 'snowball' growth dividends" — users are no longer participating for short-term rewards, but retaining for long-term sharing of "derived value compounding."
Conclusion: The "extension benchmark" for behavior-derived value in Web3.
The success of Notcoin fundamentally resolves the core pain point of Web3 where "behavior-derived value attribution is unclear and exploitation is insufficient" — it does not limit the value of user behavior to "immediate actions" but instead uses derived value confirmation, link extension, and value-added closed loops to turn each action into a source of ecological value extension, allowing every asset to capture the "invisible dividends" behind the behavior, truly achieving "one action, lifetime sharing of profits."
With the deep integration of the TON and Telegram ecosystems (e.g., the upcoming launch of the "cross-social scenario derived link tracking function"), Notcoin's derived value asset system will cover a wider range of fission and linkage scenarios. For participants focusing on the long-term value of Web3, Notcoin is not only a quality target for the TON ecosystem but also a key to grasping "behavior-derived value compounding" — it proves that the future value of Web3 should not only focus on immediate returns but should concentrate on the "derived dividends" behind every action that can continue to grow and expand.
