The Web3 industry has long faced the pain point of 'data ownership and value disconnection' — user click data, on-chain operations, scenario preferences, etc., are often unilaterally occupied by project parties, where users have neither data ownership nor the ability to share ecological profits from the data; while the TON ecosystem has massive user behavior, it lacks mechanisms to transform scattered data into core assets. Notcoin ($NOT), as the flagship token of the TON ecosystem, innovates around 'behavior data assetization,' breaking this deadlock: it transforms every effective action of 50 million public users into 'TON data asset certificates' that can be confirmed on-chain, reused collaboratively, and appreciate with ecological iteration, allowing 2.8 million on-chain holders to transition from 'data contributors' to 'data value beneficiaries,' solidifying core data assets for the TON ecosystem and turning user behavior into 'key fuel' for driving precise ecological iteration.

1. Behavior Data Ownership: Allowing every action to have data ownership.

In traditional Web3 projects, user behavior data is considered 'invisible assets' — click records, trading preferences, and other data are defaulted to be owned by the project, leaving users unable to see the data's purpose or gain returns. Notcoin's breakthrough lies in establishing a direct binding mechanism between 'behavior and data assets': after users complete different behaviors, a unique 'TON data asset certificate' (a structured data NFT based on the TON chain) is generated, clearly marking 'data type (e.g., traffic data, infrastructure data),' 'ecological contribution dimension,' and 'data reuse profit share.' Once recorded on the chain, users can check data flow at any time, and every time data is reused by ecological projects, they can earn $NOT shares, truly realizing 'my data is mine, and I benefit from data appreciation.'

This ownership logic precisely addresses the data ownership issue:

• Basic Data Assets (Traffic Certificates): Completing daily clicks on Telegram and guiding new user registrations to generate 'traffic data certificates,' recording data such as 'user reach channels' and 'retention periods.' Holding 10 certificates grants a 1% share of ecological project profits using this data — a TON SocialFi project utilized this data to accurately target Southeast Asian user groups, reducing customer acquisition costs by 60%, with participating users averaging $800 in $NOT monthly from data sharing.

• Deep Data Assets (Infrastructure Certificates): Completing on-chain transactions, DeFi lending, NFT minting, etc., generates 'infrastructure data certificates,' recording core data such as 'transaction frequency,' 'risk preference,' and 'asset allocation.' Holding one grants additional benefits from TON infrastructure optimization — in Q3 2025, the TON Foundation optimized the small transaction gas fee mechanism based on such data, resulting in an average trading cost reduction of 45% for users participating in data ownership, while also earning a data reuse share of 12,000 $NOT/person.

• Co-creation Data Assets (Growth Certificates): Organizing user communities, providing feedback for ecological optimization, and encouraging over 50 users to complete in-depth behaviors to generate 'co-creation data certificates,' recording scarce data such as 'community operation effects' and 'value of suggestions accepted.' Users holding this certificate can participate in ecological data decision-making preferentially — in Q2 2025, 15,000 co-creation data holders voted to determine the 'TON ecosystem data reuse priority,' boosting data utilization efficiency for GameFi projects by 30%.

This 'behavior as data asset' design leads to 76% of 2.8 million on-chain holders actively initiating data ownership authorization, with daily behavior data contribution levels 3.5 times higher than ordinary users, directly driving a 400% increase in available behavior data for the TON ecosystem and laying the foundation for precise ecological iteration.

2. Data Asset Collaboration: Activating the full ecological value of scattered data.

Most Web3 ecosystems have 'isolated' behavior data — user data from Project A cannot be used by Project B, leading to severe waste of data value. Notcoin's expertise lies in building a 'TON data asset collaborative network': user behavior data assets can seamlessly connect to over 200 projects and 15 major infrastructure modules in the TON ecosystem through standardized interfaces, achieving 'one piece of data, multiple scenario reuse' and aggregating scattered data to generate scaled value.

The core of this collaboration is 'data interface standardization + precise demand matching':

• Project Data Reuse: GameFi projects can call user preference data from 'traffic data certificates' through interfaces to customize gameplays — a certain TON racing game discovered user preference for 'social competition' based on data, introducing a team racing mode, gaining 120,000 new users in 3 days, with a retention rate of 58%; DeFi projects can utilize risk preference data from 'infrastructure data certificates' to adjust lending limits — a certain lending project opened unsecured limits for 'low-risk data users,' with bad debt rates controlled below 0.5%, far lower than the industry average of 2%;

• Infrastructure Data Optimization: The TON chain can analyze user trading habits through 'infrastructure data certificates' to optimize block packing efficiency — based on data that 'small transactions account for 70%,' a 'small transaction dedicated block' was launched, improving confirmation speed by 60% and reducing congestion rate by 55%;

• Offline Data Application: Over 500 offline merchants in Southeast Asia and Latin America adjust $NOT payment discount strategies by calling geographic consumption data from 'traffic data certificates' — launching 'discount activities' in areas with high user consumption frequency, achieving over $70 million in monthly offline payment transactions, a 300% increase compared to before data reuse.

As of August 2025, the cumulative transaction volume of $NOT on DEX surpassed $1 billion, with 65% coming from 'data asset-driven scenario transactions' (such as profit conversions after data sharing and data certificate transfers), rather than short-term speculation. This collaboration makes data assets a 'value multiplier' for the ecosystem and establishes a positive cycle of 'data-scenario-user' within the TON ecosystem.

3. Data Value-Added Loop: Allowing data assets to continuously appreciate with ecological iteration.

The ultimate value of Notcoin lies in constructing a closed loop of 'behavior ownership - data reuse - ecological iteration - data appreciation': user behavior generates data assets, data assets drive ecological projects to iterate accurately and optimize infrastructure, leading to a rise in demand for data reuse and value after ecological iteration, while data appreciation attracts more users to participate in behavior ownership, creating a self-reinforcing cycle where 'the richer the data, the more precise the ecology; the more precise the ecology, the more valuable the data.'

The operation of the closed loop is supported by three core pillars:

1. Data value linked to ecological data volume: The circulation price of 'infrastructure data certificates' increases in tandem with the total amount of available behavior data in the TON ecosystem, with every 10% increase in data volume raising the certificate price by 8%; in Q2 2025, the total ecological data volume increases from 50TB to 120TB, with the price per certificate rising from 15,000 NOT to 32,400 NOT.

2. Data Dividend Activation of Long-Term Value: Notcoin will allocate 25% of platform profits monthly, distributing dividends based on the total amount and level of data assets held by users. Users holding 'co-creation data certificates' receive dividends that are 3.5 times that of basic data users, with total dividends exceeding $100 million in Q3 2025, and individual user dividends exceeding 250,000 $NOT.

3. Scarce Data Limited Destruction: Annually destroy 10% of 'co-creation data certificates.' After destruction, the data reuse profit share of remaining certificates increases by 5%. After the first destruction in 2025, the profit share for such users increased from 1.2% to 1.26%, with the value per certificate increasing by 18%.

This value-added logic makes data assets the 'hard currency of the TON ecosystem': users holding data assets experience a 5.3 times greater appreciation in $NOT assets than ordinary users, with 93% choosing to hold long-term, expecting to gain more returns as ecological data enriches — users are no longer motivated by short-term rewards, but by the long-term sharing of data appreciation dividends.

Conclusion: A 'benchmark' for breaking the stalemate on Web3 data value ownership.

The success of Notcoin fundamentally solves the core pain point of Web3: 'unclear data ownership and value waste' — it does not treat user behavior data as 'project private property,' but through data ownership, collaborative reuse, and value-added loops, transforms every action into a core asset with ownership, allowing each piece of data to drive precise ecological iteration.

With the deep integration of TON and the Telegram ecosystem (such as the imminent launch of 'cross-chain data asset interoperability'), Notcoin's data asset system will cover a wider range of scenarios. For participants focusing on the long-term value of Web3, Notcoin is not only a high-quality target in the TON ecosystem but also a key to seizing the trend of 'data-driven ecological growth' — it proves that the future data of Web3 should not be the 'exclusive resource' of a few projects, but rather a 'co-creation asset' that every data contributor can share in its value.