A major divide in the Web3 industry lies in the disconnection between 'ecological scenarios' and 'user behavior'—the TON ecosystem has rich scenarios like GameFi, DeFi, and offline payments, but lacks users who can be accurately matched; users engage in clicks, on-chain operations, etc., but cannot find scenarios that can continuously monetize. As the flagship token of the TON ecosystem, Notcoin ($NOT) innovates by focusing on 'Behavior Scenario Tokenization', breaking this deadlock: it transforms every effective behavior of 50 million general users into accessible, transferable, and value-appreciating 'TON Scenario Tokens', allowing 2.8 million on-chain holders to become 'all-scenario beneficiaries', activating the vitality of the TON ecosystem while making user behavior the 'core key' to connecting supply and demand in the ecosystem.
1. Scenario Token Confirmation: Allow each behavior to unlock exclusive scenario rights.
In traditional Web3 projects, user behavior often corresponds to 'generic token rewards', and after receiving rewards, users still need to find usage scenarios, which is inefficient. Notcoin's breakthrough lies in creating a direct binding mechanism of 'Behavior-Scenario': users completing different behaviors will generate corresponding 'TON Scenario Tokens' (scenario-based NFTs on the TON chain), with tokens clearly marking 'unlockable scenarios', 'rights duration', and 'usage priority'. After being recorded on-chain, users can directly enter the corresponding scenario with the token, without additional barriers.
This confirmation logic precisely matches ecological needs:
• Traffic Scenario Token (Basic Behavior): Complete Telegram clicks and share ecological dynamics to generate 'Traffic Scenario Tokens', which can unlock 'TON Ecosystem Information Priority Reading Rights' and 'New Scenario Internal Testing Reservation Rights'—holding 1 token allows users to learn about new TON project dynamics 24 hours in advance. This type of token has cumulatively been issued 210 million times, directly boosting the reservation rate of new scenario users in the TON ecosystem by 75%. Before the launch of a certain SocialFi scenario, 80% of the reservation users hold this token;
• Infrastructure Scenario Token (Deep Behavior): Complete binding of TON wallet, on-chain micro-transfers, and participation in DeFi liquidity mining to generate 'Infrastructure Scenario Tokens', which can unlock 'TON Infrastructure Privileges'—for example, using 1 token to reduce 50% of the NFT minting fee, and using 2 tokens to enjoy 'instant confirmation' for on-chain transfers. By Q3 2025, users holding this token will see an average reduction of 42% in on-chain operation costs, driving daily active on-chain transactions from 500,000 to 1.8 million;
• Scarce Scenario Token (Co-Creation Behavior): Invite 10+ friends to go on-chain and complete deep behaviors, or provide optimization suggestions for ecological projects (accepted), generating 'Scarce Scenario Tokens', which can unlock 'Early Testing Rights for Leading Projects' and 'VIP Discounts at Offline Merchants'—a closed test of a leading GameFi project was only open to users holding this token, attracting 50,000 quality testing users in 3 days, with a feedback acceptance rate of 58%.
This design of 'Behavior as Scenario Key' has led to 78% of the 2.8 million on-chain holders actively accumulating different scenario tokens, with the average number of scenario participations per day increasing from 1.2 to 3.6 times, fundamentally changing the industry status of 'having behavior but no scenario.'
2. Token Cross-Scenario Circulation: Allow one token to activate the entire ecological value.
Most ecological scenario rights are 'isolated'—the rights obtained in scenario A cannot be used in scenario B, requiring users to accumulate repeatedly. The professionalism of Notcoin lies in building a 'Scenario Token Cross-Domain Network': tokens obtained by users in a certain scenario can seamlessly connect to over 200 projects and 500+ offline merchants in the TON ecosystem, achieving 'one token, universal in all scenarios', maximizing token value.
The core of this circulation is 'Token Scenario Interface Standardization': Notcoin opens the 'TON Scenario Token Interface'. Once partners connect, they can identify token levels and automatically match rights:
• Online Scenario Interoperability: Users holding 'Infrastructure Scenario Tokens' can unlock exclusive racing skins in the GameFi project 'TON Racing' and increase borrowing limits in the DeFi project 'Fluid Finance'. A certain user obtained rights in three online scenarios with 1 token, with $NOT asset appreciation 35% higher than that of users without tokens;
• Offline Scenario Implementation: After 500+ offline merchants (convenience stores, cafes) in Southeast Asia and Latin America connect to the interface, users holding 'Traffic Scenario Tokens' enjoy a 10% discount on $NOT payments, while holders of 'Scarce Scenario Tokens' enjoy a 20% discount. In a single month, this drives offline payment transaction volume to exceed $65 million, a growth of 280% compared to before connection;
• Cross-Scenario Rights Stacking: Users holding multiple types of tokens can enjoy rights stacking—for example, holding both infrastructure and scarce tokens allows them to reduce 70% of NFT minting fees + priority purchase rights. In Q3 2025, when a popular NFT collection is launched, the success rate of these users in purchasing will reach 92%.
As of August 2025, the cumulative trading volume of $NOT on DEX exceeds $1 billion, with 68% coming from 'Token-Driven Scenario Transactions' (such as consumption after unlocking scenarios, token transfers) rather than short-term speculation. This circulation makes tokens the 'value link' of the ecosystem and allows the TON ecosystem scenarios to form a synergistic effect.
3. Token Value Appreciation Closed Loop: Allow scenario tokens to continuously appreciate as the ecosystem enriches.
The ultimate value of Notcoin lies in building a closed loop of 'Behavioral Rights Confirmation - Token Application Scenarios - Scenario Enrichment - Token Value Appreciation': user behaviors generate tokens, tokens drive scenario user growth, as scenarios enrich, the scope of token use and circulation value increase, while token appreciation attracts more users to participate in behavioral rights confirmation, forming a positive cycle of 'the more diverse the scenarios, the more valuable the tokens; the more valuable the tokens, the more prosperous the scenarios.'
The operation of the closed loop is supported by three major pillars:
1. Token Value Linked to Number of Scenarios: The circulation price of 'Infrastructure Scenario Tokens' increases with the growth in the number of scenarios launched in the TON ecosystem. For every 10 new scenarios, the token price rises by 8%. In Q2 2025, as the number of TON ecosystem scenarios increases from 120 to 220, the price of this token will rise from 12,000 NOT to 21,600 NOT;
2. Token Dividend Activation of Long-Term Value: Notcoin will distribute 20% of the platform's monthly revenue as dividends based on the total amount of tokens held by users. Users holding 'Scarce Scenario Tokens' will receive dividends at a rate three times that of basic token users. By Q3 2025, the total dividend amount is expected to reach $95 million, with the highest dividend per user exceeding $220,000 $NOT;
3. Scarce Token Limited Destruction: Each year, 10% of 'Scarce Scenario Tokens' will be destroyed. After destruction, the number of unlockable scenarios for remaining tokens will increase by 5. After the first destruction in 2025, the number of usable scenarios for this token will increase from 15 to 15.75, with a single token value increase of 15%.
This value appreciation logic makes scenario tokens the 'hard currency of the TON ecosystem': users holding tokens see the appreciation of $NOT assets at 5.1 times that of ordinary users, with 92% choosing to hold long-term, expecting to gain more benefits as scenarios enrich—users are no longer participating for short-term rewards but to retain for the long-term enjoyment of full scenario value.
Conclusion: A Benchmark for Breaking the Connection of Web3 Scenarios.
The success of Notcoin essentially addresses the core pain point of 'disconnection between scenarios and users' in Web3—it does not limit user behavior to a single reward but, through scenario token confirmation, cross-domain circulation, and value appreciation closed loops, makes every participation a key to unlocking ecological scenarios, allowing every token to connect the value of the entire ecosystem.
With the deep integration of TON and the Telegram ecosystem (such as the upcoming 'Cross-Platform Scenario Token Interoperability Feature'), Notcoin's token system will cover a wider range of scenarios. For participants focusing on the long-term value of Web3, Notcoin is not only a quality target in the TON ecosystem but also a key to grasping the trend of 'Scenario-Driven Ecological Growth'—it proves that the future of Web3 does not lie in how complex the technology is, but in enabling every user behavior to become a ticket to navigate the entire ecological scenarios.