@Bubblemaps.io Launch core token $BMT
At that time, it did not regard it merely as a common 'ecosystem point', but instead created a tightly interconnected 'tool-incentive-governance' three-ring mechanism—through this design, product functionality, user behavior, and token value are closely linked, ultimately transforming 'the need to use the product' directly into 'the need to hold or spend BMT'.
1. Tool Ring: BMT is the key credential to unlock advanced functionalities
The value of BMT is primarily reflected in product functionality; it is the 'key' for users to access in-depth services. Ordinary users can view basic on-chain data charts for free, but to unlock premium features, they need to hold or spend BMT:
- First, advanced map functionalities, such as viewing in-depth data in segmented fields (like the funding trends of lending pools in DeFi, sources of fluctuations in NFT floor prices), and comparing data across different chains to satisfy the detailed analysis needs of professional users;
- Secondly, AI analysis tools can automatically generate data reports based on the direction selected by users (such as predicting funding flow trends for certain projects or analyzing the relationships of abnormal on-chain addresses), greatly reducing the difficulty of data analysis.
This design of 'using functionalities requires tokens' encourages users to actively seek out BMT to use the product well.
2. Incentive Ring: BMT is the 'reward' for contributing to the ecosystem
To make the ecosystem more active, BMT also acts as an 'incentive tool', specifically rewarding those who contribute to the ecosystem. Here, 'contribution' not only means creating content but also includes uploading data and verifying intelligence, among other key tasks:
- Users actively upload unlisted project data, verify the authenticity of on-chain intelligence, or help improve map annotations, earning BMT 'rewards' based on their contributions;
- For frequently active core users, the platform also considers how often they use the product and the quality of their contribution data, providing additional BMT rewards.
This mechanism not only saves the platform the cost of data collection but also establishes BMT as 'the reward for work', attracting more people to actively participate in ecosystem building.
3. Governance Ring: BMT is the basis for participating in community decision-making
With BMT, users can transform from 'product users' into 'ecosystem decision-makers', primarily through Bubblemaps' community governance platform, Intel Desk. All BMT holders can suggest or vote here, deciding the core direction of the platform:
- For example, determining the focus areas for the next round of analysis (such as Layer2 ecosystems or real asset-related areas), which on-chain risk events to investigate first, and even how to update advanced functionalities.
This means that the more users want the platform to meet their needs (such as prioritizing the analysis of certain project types), the more BMT they need to hold to increase their voting weight, further transforming 'the need to use the product' into 'the need to hold BMT'.
Early cold start: Relying on airdrops and exchanges to raise awareness
To quickly attract users and get more attention on BMT, Bubblemaps undertook two key actions in the early stages:
- V2 leaderboard airdrop: The platform created a V2 user activity leaderboard, tracking how many times users use the map, the amount of data contributed, and the quality of submitted information, airdropping BMT to top-ranking users. This not only makes users more active in the short term but also filters out a group of core users, laying the groundwork for subsequent operations.
- Exchange collaboration for listings: BMT first listed on major exchanges like Binance and participated in exchange HODLer activities (such as providing extra rewards for holding a certain amount of BMT or trading mining). Leveraging the traffic of exchanges, BMT quickly reached a large number of cryptocurrency users, attracting more users while also increasing BMT's recognition through endorsements from large platforms.
Long-term value depends on two factors: determining how far BMT can go
Although early promotion made BMT popular for a while, its long-term value does not rely on short-term speculation, mainly depending on two points:
1. The ratio of free users converting to paid users: Current free users are a potential source of BMT demand—if free users actively purchase BMT to 'unlock premium features' or 'analyze with AI', they can stably consume BMT and make demand more stable; conversely, if few convert to paid users, the tool value of BMT weakens and demand can easily become unstable.
2. The enthusiasm for community governance participation: Governance attributes distinguish BMT from ordinary 'functional tokens'—if the community often makes suggestions and a majority of holders vote, the governance value of BMT becomes truly useful, forming a cycle of 'user participation in governance → products better meet needs → attracting more users → governance becomes more active'; if governance is merely a formality (with few suggestions and votes), the governance attribute of BMT becomes a 'gimmick' and cannot support long-term value.
Future direction: Transitioning from 'community token' to 'product token'
For BMT to enhance its ultimate value, it critically depends on whether Bubblemaps can continuously monetize 'high-quality intelligence derived from investigations'. Currently, the platform has tried three directions:
- Consulting for institutions: Assisting traditional financial institutions and crypto funds in creating customized on-chain intelligence reports (such as analyzing investment opportunities in certain sectors and assessing project risks);
- Charging for project listings: New projects wanting to display core data (like TVL, token distribution, on-chain activities) on Bubblemaps must pay BMT as a 'listing fee';
- Providing risk control services: Creating on-chain risk monitoring tools for CeFi platforms and wallet manufacturers (such as identifying dangerous addresses and warning of abnormal fund flows), with fees settled in BMT.
If these monetization methods can be implemented and generate stable income, BMT will no longer just be a 'token' used in the community, but will transform into a 'productized token' supported by actual income—the money earned by the platform can support the ecosystem (such as repurchasing and burning BMT, increasing rewards for contributors), stabilizing the token value and ultimately achieving mutual empowerment between the ecosystem and the token.
