In the Web3 world, the lack of a "Unified Value Point" remains a key challenge hindering the efficient flow of value between users, infrastructure, and projects. Notcoin ($NOT), the token of the TON ecosystem, stands out as a solution to this gap, surpassing its classification as a "Game Token" to become a vital center for value transfer. Through three key innovations—linking user behavior to infrastructure, matching users with projects, and enhancing trust through transparency—Notcoin has successfully transformed the traffic of 50 million users into trust for 2.8 million active on-chain users, boosting the vitality of the TON infrastructure and supporting the growth of over 200 projects. Notcoin is today an indispensable "Value Center" in the TON system, with growing potential as the ecosystem thrives.
1. Linking Behavior to Infrastructure: Turning User Interactions into Core Value for TON
In traditional Web3 projects, user interactions are often isolated from the infrastructure, as users merely collect tokens without contributing to on-chain activity. The strength of Notcoin lies in linking every user interaction to the value of the TON network's infrastructure, turning traffic into an "activator" for the system.
This linkage is based on the design of "Light Behavior - High Value":
Simple Interaction: When users click on the Notcoin token in Telegram to claim rewards, a "Light Wallet Interaction" is automatically managed in the background, including a "Small Transfer Test" on the TON blockchain. This familiarizes users with on-chain operations without complication, adding valid transactions to the network.
Social Tasks: When inviting friends, both parties complete a "free mint process for NFT" on TON (fuel fees supported by the system), enhancing NFT system activity.
Infrastructure Benefits: Holders of 1 million NOT tokens receive "Fast Transfer" (increased confirmation speed by 50%), while holders of 5 million tokens benefit from "Processing Fee Discounts."
As a result, 78% of NOT holders (2.8 million users) actively participated in on-chain interactions, raising the daily transaction count on TON from 500,000 to 1.8 million, and tripling transaction fee income. The infrastructure transformed from a "Technical Framework" to a "Value Carrier" supported by user behavior.
2. Matching Users with Projects: Distributing Resources on Demand
Web3 projects face difficulties in attracting and retaining users, while users struggle to identify suitable projects. Notcoin excels in building an accurate matching network that connects users with projects, ensuring an efficient flow of resources.
User Classification: Based on behavioral data from 50 million users, Notcoin developed a classification system that divides users into categories such as "Play Type", "Financial Management Type", and "Social Type" based on click frequency, task preferences, and waiting time.
Precise Guidance: Notcoin directs suitable tasks for each category, such as GameFi tasks for "Play Type" with double rewards ($NOT and game tokens), or DeFi tasks for "Financial Management Type" with yield data and risk levels.
For example, a racing game on TON gained 120,000 trial users in three days, with 40% of them converting to permanent players. A lending project on TON increased its user retention rate from 25% to 58%. By August 2025, Notcoin supported over 200 projects at an acquisition cost ranging from $0.1 to $0.2 (compared to the market average of $10-20), increasing the average user participation in projects from 1.2 to 3.6, achieving a balance between project needs and user benefits. The trading volume of Notcoin on its decentralized exchange exceeded a billion dollars, 70% of which came from matching-based transactions.
3. Transparency and Trust: Building Environmental Consensus
Cryptocurrency projects suffer from trust crises due to the opacity of token flows. Notcoin addresses this by integrating value transfer with building trust through transparent mechanisms.
Data Transparency: Notcoin allows visibility into reward balances, burn operations (5.1 billion tokens), and project transfer data via the TON browser. Users can accurately track the sources of their rewards.
Fair Distribution: 96% of rewards are publicly distributed through platforms like Binance and OKX, without private sales or team reservations. The largest 100 wallets represent only 1.8% of the supply.
Community Oversight: Holders of 1 million NOT can apply as "Data Supervisors" to review reward distribution. In 2025, the community corrected a deviation in project rewards after a vote, enhancing trust.
This design made the value of NOT depend on "Ecosystem Contribution" and "Community Consensus" rather than speculation. 85% of NOT holders (2.8 million) chose to hold in the long term, and 60% participated in community voting, creating a positive feedback loop of "Transparency - Trust - Consensus - Value." This contributed to increasing TON wallet accounts from 8 million to 24 million, with 4.8 million new users joining thanks to their trust in NOT.
🌟 Conclusion: Environmental Value Trading Hub
The success of Notcoin lies in its understanding of the essence of Web3: value transfer. Instead of being limited to "gaming rewards," NOT has become a "hub" connecting users, infrastructure, and projects through behavioral integration, precise matching, and transparency. Every transaction with $NOT enhances the flow of value, and every user participation solidifies system consensus.
As TON's integration with Telegram deepens (such as payment functionalities), Notcoin's role as a value center will be strengthened. For Web3 participants, Notcoin is not only a valuable token in the TON system but also a key to leveraging environmental value trading, proving that the essence of the ecosystem lies in the "link" that enables the flow of value and the accumulation of trust.
