Notcoin: The Value Co-Creation Engine That Transforms User Behavior into TON Ecosystem Infrastructure Equity

The Web3 industry has long faced the problem of 'disconnection between users and infrastructure'—users participate in ecosystems mainly around projects but find it difficult to touch the core infrastructure of public chains like TON, let alone share the long-term benefits of infrastructure growth. As the flagship token of the TON ecosystem, Notcoin ($NOT) innovatively focuses on 'behavioral equity', breaking this barrier: it converts every click and on-chain operation of 50 million ordinary users into 'TON infrastructure equity certificates' that can be confirmed, shared in dividends, and circulated, allowing 2.8 million on-chain holders to upgrade from 'project participants' to 'infrastructure co-builders', injecting continuous vitality into TON infrastructure and making user behavior a 'core asset' to enjoy underlying ecosystem benefits.

I. Behavioral Equity Confirmation: Making every participation correspond to the right to infrastructure benefits

In traditional Web3 projects, users help projects test and complete on-chain transactions, at most receiving token rewards, with no direct connection to the core infrastructure like TON's wallet and on-chain transactions. Notcoin's breakthrough lies in creating a direct binding mechanism of 'behavior-infrastructure equity': effective user behavior generates 'TON infrastructure equity certificates' (structured NFTs based on the TON chain), clearly labeled with 'behavior corresponding to infrastructure modules', 'contribution weights', and 'revenue sharing ratios', which cannot be altered after being recorded on-chain, granting users the partial right to the corresponding infrastructure benefits through holding the certificates.

The core of this rights confirmation logic is 'infrastructure anchoring + revenue binding':

• Traffic equity (basic behavior): Completing Telegram clicks and guiding new users to open TON wallets generates 'traffic equity certificates', corresponding to 'TON wallet user growth revenue'—holding 10 certificates allows participation in a 1% dividend of the monthly service fees of the TON wallet. This type of certificate has issued a cumulative total of 150 million, directly driving the number of TON wallet accounts from 8 million to 24 million, of which 4.8 million are new users using Web3 wallets for the first time;

• Operational equity (deep behavior): Completing small on-chain transfers, participating in TON chain node stability tests, providing liquidity for DeFi projects generates 'operational equity certificates', corresponding to 'TON chain transaction fee revenue'—holding one certificate allows enjoyment of 0.5% of the TON chain's monthly transaction fee dividends. In Q3 2025, a user with 50 operational certificates received over $30,000 in transaction fee dividends in a single month;

• Decision-making equity (co-creation behavior): Organizing local user communities, providing effective suggestions for TON infrastructure upgrades (such as optimizing the Gas fee mechanism), and engaging over 100 users to complete deep behaviors, generating 'decision equity certificates', which allow participation in infrastructure upgrade voting in addition to dividends—In Q2 2025, 18,000 decision equity holders voted to pass the proposal for '40% reduction in Gas fees for small transactions on the TON chain', leading to a 200% increase in the number of small on-chain transactions.

This design of 'behavior as infrastructure equity' leads to 75% of the 2.8 million on-chain holders actively retaining equity certificates instead of directly exchanging them, believing 'this is key to sharing the growth of TON infrastructure', directly driving the daily active transaction volume on the TON chain from 500,000 to 1.8 million—users actively become 'co-builders' of infrastructure rather than 'bystanders' to obtain equity.

II. Empowering Layered Equity: Making different behaviors correspond to differentiated infrastructure rights

The user rights of most ecosystems are 'flattened', making it difficult to reflect the differences in contributions to infrastructure. The professionalism of Notcoin lies in establishing a 'layered equity system for infrastructure': dividing equity levels based on the core significance of behavior to infrastructure, with different levels corresponding to differences in 'dividend ratios, decision-making weights, and circulation values', guiding users to perform high-value actions while allowing infrastructure to gain precise co-construction power.

The empowerment logic of each equity level is clear and perceptible:

• Level 1 (traffic equity): Primarily serves user growth for infrastructure, with the lowest dividend ratio (5% of total infrastructure revenue), but with a low entry threshold, suitable for beginners. Currently, 60% of users hold Level 1 equity, continuously supplying new users to infrastructure;

• Level 2 (operational equity): Focused on enhancing infrastructure activity, with a medium dividend ratio (15% of total infrastructure revenue), and can be staked on DeFi platforms for additional NOT gains—staking 10 Level 2 equities can unlock an unsecured borrowing limit of 50,000 NOT, with one user doubling their gains after participating in a new DeFi project through this model.

• Level 3 (decision equity): Core service for infrastructure optimization, with the highest dividend ratio (20% of total infrastructure revenue), and possesses one vote for infrastructure upgrade decisions. In Q3 2025, holders of Level 3 equity collectively proposed 23 infrastructure optimization suggestions, of which 18 have been implemented, driving a 30% increase in transaction confirmation speed on the TON chain and a 45% reduction in congestion.

Data shows that users understanding the layered system saw the holding rates of Level 2 and Level 3 equity rise from 18% to 52%, with high-value infrastructure behaviors increasing by 180%. This layering not only makes user behavior more targeted but also allows the upgrade direction of TON infrastructure to precisely match user needs, avoiding 'building behind closed doors.'

III. Equity Appreciation Closed Loop: Allowing infrastructure equity to continuously appreciate with ecosystem growth

The ultimate value of Notcoin lies in constructing a closed loop of 'behavioral rights confirmation - equity dividends - infrastructure growth - equity appreciation': user behavior drives infrastructure optimization, infrastructure growth increases equity dividends and enhances circulation value, while equity appreciation attracts more users to participate in infrastructure co-construction, forming a self-reinforcing growth flywheel—this fundamentally changes the industry logic that 'users are unrelated to infrastructure benefits.'

The operation of the closed loop has three core supports:

1. The strong binding of equity value and infrastructure data: The dividend amount of Level 2 operational equity grows in sync with the TVL (Total Value Locked) on the TON chain. For every 10% increase in TVL, the dividend amount increases by 8%; In Q2 2025, the TVL of the TON chain rose from $5 billion to $15 billion, and the monthly dividends for Level 2 equity users increased from an average of 1,200 NOT to 3,360 NOT;

2. The circulation of equity activates market value: Users can trade equity certificates on DEX platforms like Ston.fi and TON Swap. Due to the scarcity of Level 3 decision equity (only 5% of total equity), the individual transaction price has risen from an initial 80,000 NOT to 220,000 NOT, with the trading volume in the equity trading market exceeding $120 million in Q3 2025;

3. Scarcity of equity limit destruction: 10% of Level 3 decision equity will be destroyed annually, after which the dividend ratio of the remaining equity increases by 5%. After the first destruction in 2025, the monthly dividend amount for Level 3 equity increased by an average of 18%, further strengthening its scarcity and appreciation potential.

This value-added logic makes infrastructure equity the 'hard currency of the TON ecosystem': users holding equity see the appreciation of $NOT assets at a rate 4.8 times that of ordinary users, with 90% choosing to hold long-term, expecting to gain more benefits as infrastructure grows—users no longer participate for short-term rewards but retain for long-term sharing of infrastructure dividends.

Conclusion: The 'paradigm innovator' of Web3 infrastructure co-construction

The essence of Notcoin's success is solving the core pain point of the Web3 'disconnection between users and infrastructure'—it does not limit user behavior to the project level but enables every participation to become a co-construction force for infrastructure through behavioral equity confirmation, layered empowerment, and value-added closed loops, allowing every share of equity to share in the long-term benefits of infrastructure.

With the deep integration of TON and the Telegram ecosystem (such as the upcoming 'cross-chain infrastructure equity interconnectivity feature'), Notcoin's equity system will cover a broader range of infrastructure scenarios. For participants focusing on the long-term value of Web3, Notcoin is not only a quality target in the TON ecosystem but also the key to capturing 'infrastructure co-construction dividends'—it proves that the future infrastructure of Web3 should not be the 'exclusive asset' of a few teams but rather the 'co-creation results' that every co-building user can share in the benefits.