The collaboration dilemma in the Web3 industry is that most projects limit user behavior to 'single-person tasks' — clicks and on-chain operations are merely isolated actions, making it difficult to form the collaborative power needed by the ecosystem, and users can only receive one-time rewards. However, Notcoin ($NOT), as the flagship token of the TON ecosystem, innovatively centers on 'behavioral collaboration capitalization', transforming the scattered participation of 50 million users into 'TON collaboration capital' that can be team-based, cross-domain, and appreciated, allowing 2.8 million on-chain holders to shift from 'individual participants' to 'ecological collaboration partners', activating the collaborative vitality of the TON ecosystem and turning user behavior into the 'collaboration fuel' driving ecosystem growth.
1. Behavioral collaboration: From individual actions to ecological collaboration units
The task design of traditional Web3 projects is mostly 'lone wolf', where users complete their tasks independently without connections to other users. The breakthrough of Notcoin lies in creating a 'behavioral collaboration system' — integrating user actions into 'collaboration units', generating 'collaboration capital certificates' through team efforts to complete ecological tasks, allowing scattered actions to aggregate into tangible collaborative results, while also providing users with 'collaboration premiums'.
Its core logic is 'team collaboration + capital rights confirmation': users can form 'collaboration squads' of 5-10 people within Notcoin to jointly undertake collaboration tasks in the TON ecosystem — for example, completing '100,000 storyline testing feedback' for a certain GameFi project, or building a '1,000-person liquidity community' for a certain DeFi project. After completing the tasks, each person will receive a 'TON collaboration capital certificate', with the certificate level categorized by contribution (team leaders receive 1.5 times the certificate, core members receive 1.2 times) and labeled 'provided XX collaboration support for XX project'; these certificates are not only proof of collaboration but can also be directly exchanged for rights — users holding 'project cold start collaboration certificates' can participate in the project's IEO in priority. A certain TON SocialFi project completed its cold start with 300 collaboration squads, achieving a subscription rate of 98% for certificate holders in subsequent IEOs.
This collaboration design causes user actions to produce the effect of '1+1>2': data shows that users participating in collaboration see an appreciation of $NOT assets that is 3.5 times that of single-task users. Among 2.8 million on-chain holders, 68% joined collaboration squads, collectively completing over 200 collaboration tasks for TON projects, directly shortening the cold start cycle of TON ecosystem projects by 60%, with daily on-chain transactions rising from 500,000 to 1.8 million.
2. Capital cross-domain collaboration: Allowing a piece of collaboration capital to activate multiple scenario demands
The collaborative outcomes of most ecosystems are 'scenario-bound' — collaboration experiences in Project A cannot be reused in Project B. The professionalism of Notcoin lies in constructing a 'collaboration capital cross-domain network': the collaboration capital generated by users in a specific scenario can seamlessly connect to the infrastructure, projects, and offline scenarios of the TON ecosystem, achieving 'one capital, multi-scenario collaboration', completely breaking down collaboration barriers.
The core of this cross-domain approach is 'standardization of collaboration capital interfaces': Notcoin opens the 'TON collaboration capital interface', allowing partners to recognize users' collaboration capital levels upon integration and match corresponding collaboration needs.
• Infrastructure collaboration: Users holding 'on-chain transaction collaboration certificates' can participate in 'node testing collaboration' on the TON chain, helping to optimize node stability. Each test can earn additional $NOT rewards. In Q3 2025, 120,000 collaborative users participated in node testing, driving a 30% increase in the transaction confirmation speed of the TON chain.
• Project collaboration: The DeFi project 'TON Lend' opens 'collaborative liquidity mining' for users holding 'liquidity collaboration certificates' — a 5-person squad jointly staking 1 million $NOT can earn an additional 20% mining revenue. This model attracted 5,000 squads to participate within three days of launch, with the project TVL exceeding $500 million.
• Offline collaboration: The 'TON Merchant Alliance' in Southeast Asia invites users holding 'offline payment collaboration certificates' to assist merchants in integrating with the TON payment system. For every successful integration with a merchant, users can earn 10,000 $NOT + 1% of the merchant's transaction volume, driving 200 merchants to integrate in a single month, with offline payment transactions exceeding $50 million.
As of August 2025, the cumulative trading volume of $NOT on DEX has surpassed $1 billion, with 62% coming from 'collaboration capital-driven scenario trading' (such as revenue exchange after collaborative mining, transfer of collaboration certificates), rather than short-term speculation. This cross-domain collaboration makes capital the 'collaboration link' of the ecosystem, also establishing a unified collaboration standard within the TON ecosystem.
3. Collaboration value-added closed loop: allowing capital to continuously appreciate with ecological collaboration
The ultimate value of Notcoin lies in constructing a closed loop of 'collaboration-capital-appreciation': users form teams to generate capital through collaboration, capital drives the growth of ecological collaboration projects, and the grown projects feed back into capital appreciation. As capital levels increase, users receive more collaboration rights and dividends, forming a positive cycle of 'more collaboration - more valuable capital - more active collaboration'.
This closed loop operates in three aspects:
1. Capital value linked to collaboration outcomes: The value of 'project cold start collaboration certificates' rises in tandem with the project’s market value — for instance, a certain GameFi project's market value increased from $10 million to $100 million, corresponding to the value of collaboration certificates rising from 5,000 NOT to 50,000 NOT.
2. Collaboration capital enjoys ecological dividends: Notcoin distributes 25% of the platform's monthly revenue as dividends based on the total amount and levels of collaboration capital held by users. Users holding 'cross-scenario collaboration certificates' receive dividends at 2.5 times the rate of single-scenario users. By Q3 2025, the total dividend amount reached $90 million, with the highest dividend for a single user exceeding 180,000 $NOT.
3. Scarce collaboration capital limited destruction: Each year, 10% of 'cross-project joint collaboration certificates' are destroyed, and the average value of the remaining certificates increases by 12% after destruction. After the first destruction in 2025, the average price of such certificates rose from 32,000 NOT to 36,000 NOT, reinforcing capital scarcity.
This value-added logic makes collaboration capital a 'barometer of ecological collaboration': users participating in collaboration hold $NOT for an average of 10 months, which is 3.8 times that of ordinary users, and 92% indicate that 'capital appreciation is the core reason for long-term participation in collaboration' — users are no longer forming teams for short-term rewards, but rather for long-term capital appreciation retention.
Conclusion: The 'benchmark for breaking through' in Web3 ecological collaboration
The success of Notcoin fundamentally addresses the core pain point of 'collaboration fragmentation' in Web3 — it does not treat user behavior as 'single-person tasks', but rather, through collaborative design, cross-domain circulation, and value-added closed loops, turns every participation into capital for ecological collaboration, allowing every piece of capital to grow and appreciate alongside collaboration.
With the deep integration of TON and the Telegram ecosystem (such as the upcoming 'cross-platform collaboration task system'), Notcoin's collaboration capital system will cover a wider range of scenarios. For participants focused on the long-term value of Web3, Notcoin is not only a high-quality asset in the TON ecosystem but also a key to grasping the trend of 'collaboration-driven ecosystem growth' — it proves that the future collaboration in Web3 is not about how complex the mechanisms are, but about allowing every user action to become collaboration capital that connects the ecosystem and creates long-term value.
