In the context of the Web3 industry being trapped in the dilemma of “behavioral value without anchoring and fragmented ecological scenarios”, Notcoin relies on the technical foundation of the TON public chain and the traffic advantages of Telegram's social network to break away from the shallow logic of “click mining = short-term token incentives”, constructing a system of “scenario-based rights confirmation - cross-domain collaboration - value-added closed loop”, transforming user behavior from a “traffic tool” into an ecological asset that is “confirmable, circulable, and appreciable”, becoming the core bridge for the migration from Web2 to Web3.

1. Scenario-based rights confirmation of behavioral value: From “vague incentives” to “exclusive on-chain vouchers”

Notcoin breaks the limitations of traditional Web3 projects on “homogenization of behavioral value” by designing exclusive rights confirmation mechanisms for different scenarios. In daily consumption scenarios, users can complete offline payments using NOT (covering over 10,000 merchants) and will receive a “consumption rights confirmation NFT” — holding this NFT unlocks corresponding merchant membership benefits (such as 20% off dining, double retail points). By Q2 2025, the exchange rate of this NFT reaches 92%, driving a 55% increase in merchant repurchase rates; in community operation scenarios, users managing Telegram communities (500+ members, over 1,000 monthly interactions) can apply for “community node vouchers”, which allow them to receive monthly ecosystem fund subsidies (up to 5000$NOT). Currently, there are over 8,000 active communities within the ecosystem, with over 5 million new users; in on-chain infrastructure scenarios, users staking NOT to support TON node maintenance can earn “infrastructure contribution medals”. The higher the medal level, the better the DeFi lending limits (up to 1.5 times the holdings) and cross-chain transaction fee discounts (as low as 0.05%). By August 2025, the proportion of users holding medals is 18%, and their monthly average earnings are three times that of ordinary users.

Scenario-based rights confirmation provides a clear anchor for behavioral value, with Notcoin's wallet addresses reaching 2.44 million, and the core users (over 50 behaviors per month) retaining 89% over six months, far exceeding the industry average of 35%.

2. Cross-scenario ecological collaboration: Break the value barriers of “on-chain - offline - cross-public chain”

Notcoin's core competitiveness lies in building a “cross-scenario circulation network for behavioral value”. In terms of on-chain collaboration, it cooperates with TON ecosystem GameFi (such as (Space Miner)) and DeFi protocols, allowing users' “consumption rights confirmation NFT” to be exchanged for game equipment, while “infrastructure contribution medals” can enhance staking annualized returns (base 8% + medal bonus 3%), with a 40% increase in cross-conversion rates between both users, and ecosystem TVL exceeding 1.5 billion USD; in terms of offline collaboration, it partners with merchants to launch the “behavior-consumption linkage plan”: the accumulated NOT can be used for discounts on consumption, while consumption behavior feeds back to NOT mining earnings (consumption of 100 NOT earns an additional 5 NOT reward). By Q2 2025, offline payment transaction volume accounts for 18%, with merchant Web3 revenue growing by 38%; in terms of cross-public chain collaboration, it has achieved asset interoperability with Ethereum, allowing NOT to be converted to ERC-20 format for trading on Uniswap, and will connect to Solana and Aptos in the future, achieving “one chain behavior, multi-chain circulation”.

3. The self-circulating mechanism for value appreciation: ecological feedback and community co-construction

Notcoin abandons the “inflation dilutes value” model, ensuring asset appreciation through “revenue reinvestment + community governance”. In terms of revenue reinvestment, 30% of merchant fees and cross-chain service fees are injected into the “value-added pool” to buy back and destroy NOT (a total of 18 million pieces) and enhance the value of rights confirmation vouchers (such as upgrading the rights exchange of “consumption NFT” every quarter), leading to a 25% long-term revenue growth for users holding behavioral assets; in terms of community co-construction, 40% of the ecological fund (120 million USD) is managed by user proposals. By Q2 2025, 86 proposals such as “expanding payment in medical scenarios” and “redeeming educational rights” are implemented, adding 12 new scenarios and increasing activity by 65%.

4. Future trends: In-depth scenarios and technological upgrades

1. AI behavior matching: Launch the “AI scenario assistant” in Q1 2026, recommending high-value behaviors based on users' consumption and travel habits (such as discount merchants along commuting routes, adapting staking cycles), improving rights acquisition rates by 35%;

2. Deepening livelihood scenarios: By the end of 2025, integrate medical (online consultation payments) and education (course purchases) scenarios, launching “NOT health/learning accounts”, with behavioral earnings directed towards corresponding consumption;

3. Cross-chain rights confirmation and interoperability: Achieve mutual recognition of “behavioral vouchers” across multiple chains, such as TON's “infrastructure medal” which can be exchanged for staking rights in the Solana ecosystem;

4. Compliant payment network: Connect to MiCA compliance channels in the EU, cooperate with local institutions in Southeast Asia, covering compliant payments for 20 economies by the end of 2025.

Conclusion

The essence of Notcoin's success is the breakthrough of “anchoring, circulating, and appreciating behavioral value” — it anchors value through scenario-based rights confirmation, amplifies value through cross-domain collaboration, and safeguards value through a self-circulating mechanism. This logic not only addresses the pain points of “customer retention difficulty and landing difficulty” in Web3 but also provides a replicable model from “behavior to ecology”. With the advancement of scenarios and compliance, Notcoin is expected to become the daily value hub of Web3, promoting the realization of “behavior as assets, ecology as life”.@The Notcoin Official #Notcoin $NOT