Notcoin: Transforming User Fragmented Behavior into the Conversion Engine of TON Ecosystem Productivity

A major contradiction in the Web3 industry lies in the disconnection between users' 'fragmented behaviors' and the ecosystem's 'systematic needs'—most users' clicks, browsing, and sharing are isolated actions that are hard to convert into the productivity needed by the ecosystem. Notcoin ($NOT), as the flagship token of the TON ecosystem, breaks this disconnection dilemma by focusing on 'converting fragmented behaviors into productivity' through three innovations: behavior aggregation mechanisms, productivity layering monetization, and ecological feedback loops, transforming the fragmented participation of 50 million users into value-added returns for 2.8 million on-chain holders. It has also become a 'source of productivity supply' to activate TON infrastructure and empower projects, making user behavior truly the 'fuel' for ecosystem growth.

1. Behavior Aggregation: From 'Fragmented Clicks' to 'Callable Productivity Pool'

In traditional Web3 projects, users' clicks and task participation are often 'single-point actions,' with value dissipating once the action is completed. Notcoin's breakthrough lies in creating a 'Behavior Aggregation System'—aggregating user behaviors scattered across different times and scenarios into a 'productivity pool' that can be called upon by the TON ecosystem, allowing fragmented actions to generate scaled value.

Its core logic is 'behavior labeling + demand matching': Every click by users on Telegram, every minute spent browsing TON information, and every shared ecological update will be labeled by the system with 'productivity tags' (such as 'infrastructure traffic type', 'project dissemination type', 'knowledge popularization type'); at the same time, TON ecosystem infrastructure and projects will release 'productivity demands'—when a certain TON subchain needs to enhance activity, the system will push lightweight tasks (such as completing a small transfer) to 'infrastructure traffic type' users. Upon completion, users not only receive $NOT rewards but also add an effective transaction for the subchain. In Q3 2025, the daily active transactions on a certain TON subchain increased from 80,000 to 250,000 through this model; when a certain TON SocialFi project needs to expand its reach, the system matches 'project dissemination type' users, pushing tasks such as 'share project updates to 3 Telegram groups.' A single high-quality share typically drives 12 new user participations, and a certain project gained 60,000 new users within 3 days through this matching.

This aggregation gives fragmented behaviors 'ecological significance': Data shows that users included in the productivity pool have an average daily behavior value 3.8 times that of those not included. Among the 2.8 million on-chain holders, 75% actively enable 'behavior tagging authorization,' hoping to match more ecological demands. As of August 2025, this system has aggregated over 1.5 billion user behaviors, providing productivity value equivalent to $3 million in marketing investment for the TON ecosystem, directly boosting the number of TON wallet accounts from 8 million to 24 million, with 4.8 million users choosing to stay long-term due to 'behavior having productivity value.'

2. Productivity Layering: Making users clearly understand 'which behaviors are worth more'

Most users are unclear about the weight of their behaviors in terms of ecological value when participating in Web3, often falling into the trap of 'blindly completing tasks.' Notcoin's professionalism lies in establishing a 'productivity layering system'—by providing clear value standards, users know 'what behaviors to do, to what extent, to obtain higher returns,' guiding fragmented behaviors to focus on the high-value directions urgently needed by the ecosystem.

This system categorizes user behavior into three levels, corresponding to different productivity values and returns:

• Level C Productivity (Basic Behavior): For example, clicks on Telegram, browsing ecological information, corresponding to basic $NOT rewards, mainly providing 'basic traffic' for the ecosystem, suitable for crypto newcomers. This type of behavior accounts for 45% of total behavior volume, continuously delivering new users to the TON ecosystem;

• Level B Productivity (Deep Participation): For example, binding TON wallets, participating in small DeFi loans, trying out GameFi and submitting feedback. In addition to NOT rewards, users can also unlock 'productivity bonuses'—for example, users participating in DeFi tasks can see their annualized yield from staking NOT increase by 3%. This behavior mainly provides 'infrastructure activation' for the ecosystem, driving daily active trading on the TON chain from 500,000 to 1.8 million transactions, with Level B behaviors contributing 60% of the transactions;

• Level A Productivity (Ecological Co-creation): For example, inviting friends to join the chain and encouraging them to complete Level B actions, providing optimization suggestions for ecological projects that are accepted, organizing local user communities. Such behaviors can earn 'ecological dividend rights'—users holding Level A productivity certificates can participate in the distribution of 20% of Notcoin's monthly profits. In Q3 2025, the average dividend return for Level A users reached 15% of the value of $NOT held. These actions mainly provide 'growth momentum' for the ecosystem, having driven over 200 TON projects to reduce their average customer acquisition cost to $0.08, far below the industry average of $10-20.

This layering allows user behavior to be 'targeted': Data shows that users who understand the layered system see the proportion of Level B and Level A actions increase from 20% to 55%, with high-value ecological behaviors growing by 175%, fundamentally changing the industry's status of 'blindly increasing volume.'

3. Ecological Feedback Loop: Letting productivity continuously drive ecosystem growth

Notcoin's ultimate value lies in constructing a feedback loop of 'user behavior productivity → ecosystem growth → more productivity demands → higher user returns'—the productivity converted from users drives ecosystem development, which in turn generates more productivity demands, ultimately providing users with higher returns, forming a self-reinforcing cycle.

This closed-loop operation is reflected in three aspects:

1. Productivity Feedback for Infrastructure Optimization: Aggregated user behavior data provides a basis for TON infrastructure iterations—by analyzing the small transaction frequency of Level B users, the TON Foundation optimized the 'tiered Gas fee' (reducing small transaction fees by 50%), leading to a 40% growth in Level B behavior users and further enhancing infrastructure activity;

2. Productivity Feedback for Project Growth: Providing 'Precise Productivity Packages' for small and medium projects—certain TON GameFi projects acquired 'Level B users who enjoy storyline tasks' through Notcoin, gaining 120,000 new trial users in 3 days, with 40% converting to long-term players. The project's TVL (Total Value Locked) surpassed $30 million, and the project team subsequently injected 10% of the revenue into the Notcoin reward pool to enhance user returns;

3. Productivity Feedback for Offline Penetration: Users making offline payments with NOT (C-level productivity) have led to 200 offline merchants in Southeast Asia and Latin America integrating TON payments, forming a cycle of 'user offline behavior → merchant integration → more offline payment scenarios → more user participation.' By Q3 2025, the NOT offline payment transaction volume surpassed $50 million, a 220% increase from the previous quarter.

As of August 2025, the cumulative trading volume of $NOT on DEX exceeded $1 billion, with 65% coming from 'productivity-driven scenario trading' (such as staking after Level B behaviors, dividend exchanges after Level A behaviors), rather than short-term speculation. This closed-loop makes user productivity no longer a 'one-time supply' but the 'core fuel' for continuous growth of the ecosystem.

Conclusion: A Benchmark Example of 'Behavioral Productivity' in Web3

The essence of Notcoin's success is solving the core pain point of 'disconnection between user behavior and ecological needs' in Web3— it does not treat user behavior as 'traffic numbers' but instead aggregates, layers, and feeds back, allowing every fragmented participation to become the productivity needed by the ecosystem, enabling every user to obtain continuous returns from 'creating productivity.'

With the deep integration of TON and the Telegram ecosystem (such as the upcoming 'Productivity Demand Matching Platform'), Notcoin's ability to 'convert behavioral productivity' will be further amplified. For participants focused on the long-term value of Web3, Notcoin is not only a high-quality asset in the TON ecosystem but also a key to seizing the trend of 'behavior creating value'—it proves that the future productivity of Web3 lies in the fragmented behaviors of every user, and the projects that can activate this productivity will ultimately become the core engine of the ecosystem.