The continuous growth of Notcoin does not rely on a single 'click mining' gimmick but constructs an innovative system of 'composable and reusable behavior assets.' It breaks down users' fragmented behaviors (clicks, staking, social sharing, etc.) into standardized 'behavior asset modules.' Through the free combination of modules, it amplifies value on the user, developer, and merchant sides — this model not only allows user behavior value to surpass the limitations of 'one-time rewards' but also becomes the 'core link connecting supply and demand' in the TON ecosystem. As of September 2025, the reuse rate of its behavior assets has reached 48%, driving the proportion of $NOT scenario-based transactions to stay above 85%.

1. Modular Design of Behavior Assets: Standardization is the foundation of combinability.

The core premise of Notcoin is to transform user behavior into standardized, composable modules. Relying on the flexibility of TON's smart contracts, each behavior is defined as an independent 'behavior asset module,' which includes three core elements: 'unique identifier, value weight, and combination rules,' ensuring that different modules can be freely combined.

• Basic Module: Corresponds to light behaviors such as clicking and browsing ecological news, e.g., '100 valid clicks = 1 traffic module voucher', with a value weight of 1. It can be exchanged for small rewards (e.g., 0.5K $NOT or small offline discounts) and serves as the 'traffic basic module' of the ecosystem, accounting for 55% of all behavior modules;

• Functional Module: Corresponds to on-chain operations (staking, transferring), deep behaviors such as 'Staking 10K $NOT for 30 days = 1 infrastructure module voucher', with a value weight of 5. It must be combined with basic modules to unlock higher-level rights (e.g., 1 infrastructure module + 3 traffic modules = 50% increase in DeFi lending limit), accounting for 30%;

• Scarce Module: Corresponds to strategic behaviors such as ecological co-creation (accepted suggestions, community operations), e.g., 'Organizing 100 people in a community to participate in ecological testing = 1 co-creation module voucher', with a value weight of 10. It can only be obtained through functional module upgrades and can directly participate in TON ecological project evaluations, accounting for 15%.

This standardized design allows behavior assets to have the possibility of 'cross-scenario circulation': the metadata of module vouchers is opened to ecosystem developers through the TON chain, enabling any project to design combination rules based on module weights without the need to redevelop the ownership system. As of September 2025, 180 projects in the TON ecosystem have accessed this module interface, with 60% of projects using 'module combinations' as the core means for user selection and incentives.

2. Scene-based implementation of combinability: Multi-end synergy amplifies value.

The behavior asset modules of Notcoin do not exist in isolation but achieve value amplification through the combination of multi-end scenarios, focusing on three core landing scenarios:

• User Side: Rights combinations enhance participation depth.

Users can freely combine module vouchers to exchange for rights that far exceed those of a single module. For instance, '1 infrastructure module + 2 traffic modules' can be exchanged for 'free NFT minting fees,' while using any single module only grants a 50% discount; '1 co-creation module + 3 infrastructure modules' can unlock 'priority subscription rights for TON's top projects' IEO, which was sold out within 30 minutes of launch, with participating users achieving an average return of 3.2 times their initial investment. Data shows that users participating in module combinations increased their average daily ecosystem participation duration from 25 minutes to 48 minutes, with a 6-month retention rate of 52%, which is 2.3 times that of users who did not participate in combinations.

• Developer Side: Module combinations reduce customer acquisition costs.

Small to medium developers in the TON ecosystem do not need to start from scratch to filter users; they can directly reach target groups through 'module combination rules.' For example, a certain SocialFi project sets a participation threshold of '2 traffic modules + 1 infrastructure module,' filtering users who 'have social willingness and basic on-chain capabilities.' The user retention rate during the testing period reached 68%, which is 4 times higher than random invitations; a certain DeFi project filtered 'high-trust, high-participation' seed users through '1 infrastructure module + 1 co-creation module,' and the project’s TVL exceeded $150 million within 7 days of launch, with customer acquisition costs reduced by 65% compared to industry averages.

• Merchant Side: Combination vouchers optimize operational strategies.

Over 600 offline merchants in Southeast Asia and Latin America design differentiated discounts based on module combinations: Users holding '1 traffic module' enjoy a 10% discount, '1 traffic module + 1 infrastructure module' enjoy a 20% discount, and '1 co-creation module + any 2 modules' enjoy a 30% discount. This tiered discount structure significantly increases the $NOT payment flow of merchants, with high-frequency high-module users contributing 62% of the flow, while the merchant repurchase rate increased from 30% to 68%, and the average transaction value grew by 45%.

3. Underlying Support for Value Amplification: Dual assurance of technology and traffic.

The scalable implementation of behavior asset combinations relies on the technical support of the TON public chain and the traffic empowerment of Telegram:

• TON Technology: Low cost and high concurrency ensure combination operations.

TON's dynamic sharding technology allows operations such as combining and transferring module vouchers to have an average confirmation time of only 0.8 seconds and transaction fees as low as 0.0008 $NOT, which is only 1/500 of Ethereum, avoiding the issue of 'combination operation costs eating into profits.' At the same time, TON's smart contract compatibility supports flexible adjustments of module rules, allowing developers to complete module interface access in 1-2 days, significantly lowering the application threshold.

• Telegram Traffic: Lightweight entry enhances reach of combinations.

Through Telegram Mini Apps, users can complete module combinations and rights redemption within the chat window without downloading additional applications, achieving a combination task reach conversion rate of 42%, which is 5.1 times that of standalone apps. Additionally, Telegram's 'channel push' feature is linked with module tasks, allowing channel owners to receive a 10% reward share after users complete module combination tasks in the channel. As of September 2025, over 30,000 Telegram channels have participated in this cooperation, leading to a daily participation volume of over 2 million for module combination tasks.

Conclusion

Notcoin's innovation lies in extending the Web3 concept of 'assetization' from 'tokens' to 'user behavior.' By using modular design, it allows behaviors to possess composability and achieves value amplification through multi-end scenario reuse. This model breaks the industry's inertia of 'one-time consumption of behavior value,' making user behavior a core asset that is 'long-term holdable, flexibly combinable, and sustainably value-appreciating.'

For the industry, Notcoin's insight is that the scaling of Web3 applications hinges on finding 'composable connection points between user behavior and ecosystem needs' — when behaviors can be freely combined like 'LEGO blocks,' and each combination brings new value, users will naturally want to participate deeply, and the ecosystem can form a virtuous cycle of 'behavior-asset-value.' In the future, as TON's cross-chain capabilities deepen, if behavior asset modules can be reused across multiple public chains, their value amplification effect may further break through ecological boundaries, becoming a universal paradigm for the assetization of behaviors in Web3.