A major pain point in the Web3 industry is that the 'value' of most projects remains at the conceptual level—users cannot see what actual changes their participation brings and cannot grasp specific rights beyond tokens. However, Notcoin ($NOT), as the flagship token of the TON ecosystem, breaks this 'value virtualization' dilemma by focusing on 'user value concretization' through three major innovations: the entity of behavioral value, the visualization of ecological contributions, and the capture of trend dividends, transforming the 'clicks, participations, and trust' of 50 million general users into convertible, perceivable, and value-appreciable rights, ultimately settling 2.8 million on-chain holders, becoming a key bridge for the TON ecosystem to move from 'concept' to 'utility.'
1. Entity of Behavioral Value: Making every click correspond to 'convertible entity rights.'
In traditional Web3 projects, user actions like clicks and task participation often correspond only to 'a string of digital tokens,' leading to a vague sense of value. Notcoin's breakthrough lies in transforming 'abstract actions' into 'tangible entity rights'—each user participation can accumulate 'ecological entity certificates,' which can be used as practical tools within the TON ecosystem or exchanged for offline services, allowing Web3 value to move from 'the screen' into 'real life.'
Its core design is the 'NOT Entity Rights System': Users clicking 'Notcoin' on Telegram not only get NOT but also a 'TON Computing Power Certificate'—1,000 valid clicks can be exchanged for 1 certificate, which can be directly used for: first, unlocking TON infrastructure privileges, such as redeeming 'on-chain transfer acceleration service' with 1 certificate (reducing confirmation time from 3 seconds to 1 second), or using 3 certificates to waive 50% of the NFT mint fee; second, exchanging for offline entity services, Notcoin has partnered with convenience stores and cafes in Southeast Asia and Latin America for 'certificate exchanges,' where 1 computing power certificate can be exchanged for 1 cup of coffee, and 5 can be exchanged for a convenience store snack package. After this function went live, the number of offline exchange users exceeded 800,000 in a single month, leading to a 400% increase in the recognition of NOT's 'daily use attributes'; third, obtaining project entity rights, users holding 10 computing power certificates can receive 'mini equity dividends' from new projects in the TON ecosystem (e.g., 1% revenue sharing from a GameFi project's monthly earnings). In Q3 2025, users participating in dividends averaged additional earnings equivalent to 12% of the value of holding $NOT.
This binding of 'actions to entity rights' makes users no longer feel that Web3 is 'an empty hype'—among the 2.8 million on-chain holders, 78% indicated they 'choose to participate long-term because they can exchange for tangible services,' directly driving the number of TON wallet accounts from 8 million to 24 million, with 4.8 million users first encountering Web3 through 'exchanging for tangible rights,' completely breaking the cognitive barrier of 'Web3 being too far from life.'
2. Visualization of Ecological Contributions: Allowing users to see 'how they are changing the TON ecosystem.'
Most users often feel that 'their actions are insignificant' when participating in Web3 projects, making it hard to develop a sense of belonging. Notcoin's professionalism lies in creating an 'Ecosystem Contribution Visualization System'—through real-time data dashboards, users can directly see how each of their participations brings concrete changes to the TON ecosystem, thereby strengthening their recognition as 'co-builders of the ecosystem' rather than merely 'benefit receivers.'
The core of this system is the 'Personal-Ecosystem Interaction Dashboard': When users open the Notcoin interface, they see a dedicated data panel: for example, 'You have invited 5 friends to go on-chain, leading to an additional 5 account openings for the TON wallet,' 'Your participation in 3 DeFi tasks has added 28 valid transactions on the TON chain, driving a $1,200 increase in TVL,' 'Your staked $NOT has provided $300 in liquidity support for the TON ecosystem'; more intuitively, the 'Ecological Contribution Map'—the system displays the total contribution of all Notcoin users in that region based on their location: for example, 'Southeast Asian users have completed a total of 1.2 billion clicks, leading to an increase of 300 offline payment merchants in the region,' allowing users to feel the value of 'individual contributions merging into collective power.'
This visualization design greatly enhances users' sense of ecological belonging: After the dashboard went live, the average daily number of task participations per user increased from 1.5 to 3.8 times, and the proportion of users who actively share ecological contributions reached 65%. A user from Indonesia became a local 'Notcoin ecosystem ambassador' after seeing that he 'influenced 3 friends to become long-term TON users,' further driving regional user growth. As of August 2025, this system has recorded over 1 billion user ecological contributions, directly boosting the daily active transactions on the TON chain from 500,000 to 1.8 million, with trading fee income growing threefold—visible contributions from users ultimately translate into real growth for the ecosystem.
3. Capturable Trend Dividends: Allowing users to 'actively lock in' the future value of the TON ecosystem.
The trend dividends of Web3 are often fleeting, making it difficult for ordinary users to grasp. Notcoin's innovation lies in the launch of the 'Trend Dividend Capture Tool'—allowing users to lock in the future value of $NOT based on their judgment of the TON ecosystem trends, no longer passively waiting for 'market upswings,' but actively participating in 'trend co-creation,' transforming trend dividends from 'elusive' to 'plannable and accessible.'
The core tool is the 'NOT Trend Contract': Users can choose key trend directions in the TON ecosystem (e.g., 'GameFi user growth,' 'offline payment penetration,' 'cross-chain transaction breakthroughs'), lock a certain amount of NOT as 'trend deposits,' and set an observation period (1-3 months). If the trend is achieved by the end of the period (e.g., GameFi user growth exceeds 50%), users can not only retrieve their deposits but also receive an additional 20%-50% NOT reward; if not achieved, the deposit will not be lost, and users only need to complete one 'ecological promotion task' to redeem the full amount. In Q3 2025, the number of users participating in the contract for the 'offline payment penetration' direction reached 120,000, and after the period ended, due to a 60% increase in offline payment merchants in Southeast Asia, participants averaged a 35% additional reward; more importantly, the 'trend co-creation mechanism'—after participating in the contract, users actively promote the trend (e.g., sharing offline payment activities), forming a virtuous cycle of 'user expectation of the trend → actively promoting the trend → achieving the trend to obtain rewards.'
This tool transforms users from 'trend spectators' into 'trend promoters': users participating in trend contracts have an average holding period of NOT extended by 4.2 months, and 90% actively recommend the TON ecosystem to those around them, driving new user growth of 180%. As of August 2025, the accumulated trading volume of NOT's DEX exceeded $1 billion, of which 62% came from 'scenario-based trading related to trend contracts,' rather than short-term speculation, confirming users' recognition of 'actively capturing trends.'
Conclusion: The 'breaker' of the concretization of Web3 value.
The essence of Notcoin's success is solving the core pain point of Web3 'value virtualization'—it does not package itself with complex technical concepts but instead makes Web3 value transition from 'abstract numbers' to 'tangible rights that users can touch, see, and grasp' through behavioral entity realization, contribution visualization, and trend capture.
With the deep integration of TON and the Telegram ecosystem (such as the upcoming launch of the 'Web3 Entity Rights Mall'), Notcoin's 'value concretization' capability will be further amplified. For participants focusing on the long-term value of Web3, Notcoin is not only a quality target of the TON ecosystem but also a key to making Web3 'grounded in life'—it proves that the future of Web3 does not lie in sophisticated technology but in allowing every user to genuinely feel: their participation can truly create 'tangible' value.
