While the Web3 industry is still entangled in 'how to monetize traffic', Notcoin (NOT) has already jumped out of single-minded thinking, focusing on 'deep cultivation of user value', constructing a complete pathway from 'mass participation' to 'ecological symbiosis' within the TON ecosystem. As the flagship token of the TON ecosystem, NOT does not rely on short-term speculation but instead becomes a critical sample of Web3's transition from 'niche frenzy' to 'mass popularization' through low-threshold value anchoring, multi-scenario value circulation, and trend-based ecological positioning, with its potential continuously released alongside the explosion of the TON ecosystem.
I. User value anchoring: Breaking through from 'short-term attraction' to 'long-term binding'.
Traditional Web3 projects often attract users with 'airdrops' and 'high returns', yet struggle to escape the dilemma of 'collecting and leaving', while Notcoin's core breakthrough lies in embedding 'user value' in every step of participation, transforming the public from 'passive participation' to 'active retention'.
The key to its anchoring logic lies in the 'step-by-step rights design': users can obtain basic rewards by clicking the 'Notcoin' animation in the Telegram chat interface without needing to download a wallet or remember mnemonic phrases. This 'frictionless entry' allows 35 million crypto newbies to first access Web3; after completing the 'bind TON wallet' task, users can not only unlock higher NOT rewards but also gain 'ecological dividend eligibility'—staking NOT allows participation in platform service fee sharing, with annualized staking returns reaching 8.5% in Q2 2025, far exceeding the industry average level; even more attractive is the 'invite friends on-chain' mechanism, where successful invitees can earn a permanent share of 10% of their friends' earnings, resulting in 85% of the 2.8 million on-chain holders choosing to continue participating, with 70% being small users holding less than 1 million $NOT, completely breaking the industry norm of 'large holders controlling the market'.
This user value-centric design makes Notcoin no longer a 'one-time game', but a 'long-term value carrier' for users entering Web3, directly boosting the number of TON wallet accounts from 8 million to 24 million, with 4.8 million accounts coming from Notcoin, becoming the core engine for user growth in the TON ecosystem.
II. Multi-scenario value circulation: Breaking the ecological bond of 'single token attributes'.
Most cryptocurrency tokens possess only the single attribute of 'trading', whereas $NOT, through 'multi-scenario value embedding', has become the 'value adhesive' linking the TON ecosystem, allowing tokens to transition from 'speculative targets' to 'ecological necessity tools'.
In gaming scenarios, NOT is the 'key to unlock gameplay'—partnering with TON ecosystem GameFi projects to launch 'story missions', users can earn NOT rewards by completing story levels such as 'repairing TON planet's computing power' and 'unlocking regional maps', and can also exchange NOT for in-game rare items. A certain TON version of 'Snake' game attracted 150,000 users to try it within 3 days, with 40% converting to long-term players; in DeFi scenarios, NOT serves as a 'rights amplifier'—users staking NOT can increase DeFi borrowing limits, and participating in liquidity mining can yield 'dual returns' of NOT and corresponding project tokens. A certain TON DeFi project added 80,000 liquidity providers through this model within 3 days; in NFT scenarios, NOT is a 'priority pass'—users holding 1 million NOT can participate in priority mints of top NFT projects. In 2025, a certain TON NFT collection sold out within 5 minutes through this mechanism, with a purchase rate of 92% among $NOT holders.
This multi-scenario circulation allows the value of NOT to no longer rely on a single market sentiment. By August 2025, the cumulative trading volume of NOT's DEX surpassed $1 billion, with 70% coming from 'in-ecosystem usage transactions' (single transactions below $50), rather than short-term speculation, confirming its 'ecological necessity' attribute.
III. Trend-based ecological positioning: Seizing the dual dividends of Web3 popularization and TON explosion.
The core trend of Web3 is 'mass popularization', and the TON ecosystem, leveraging the traffic foundation of over 1 billion monthly active users on Telegram, is becoming the core carrier of this trend—Notcoin just happens to seize this opportunity, becoming the 'key springboard' for the TON ecosystem to reach the masses.
On one hand, Notcoin precisely adapts to the needs of 'lower-tier markets': targeting regions like Latin America and Africa where low-end devices are predominant, it launched a 'super lightweight version' (with memory under 500MB), achieving a retention rate of 52% in tests in Nigeria and Brazil; it has integrated local payment tools such as Mercado Pago (Latin America) and M-Pesa (Africa), allowing users to directly purchase $NOT with local fiat currencies, addressing the 'difficulties of currency exchange' pain point, with user growth in the Latin America and Africa markets projected to reach 200% and 180% respectively by 2025.
On the other hand, Notcoin is deeply tied to the explosive growth of the TON ecosystem: with the implementation of the $100 million ecological incentive plan by the TON Foundation, over 200 TON projects have acquired customers through the Notcoin 'Explore platform', with an average customer acquisition cost of only $0.1-$0.2, far below the industry average level of $10-$20; user participation in these projects has increased daily on-chain transactions on the TON chain from 500,000 to 1.8 million, tripling transaction fee income and forming a positive cycle of 'Notcoin energizing projects, and projects feeding back into the ecosystem'.
Conclusion: The 'value adhesive' of Web3 popularization.
The success of Notcoin essentially captures the core contradiction of Web3—the conflict between 'mass demand' and 'industry barriers'—and uses 'user value' as the remedy to construct a pathway from 'mass participation' to 'ecological symbiosis'. It transforms $NOT from an isolated token into a 'value adhesive' connecting users, projects, and infrastructure, injecting vitality into the TON ecosystem with 50 million users and providing a replicable model for the popularization of Web3.
As the integration of the TON and Telegram ecosystems deepens, and the cross-platform (WhatsApp, Discord) expansion of Notcoin progresses, the ecological value of $NOT will continue to amplify. For investors focusing on the long-term value of Web3, Notcoin is not only a quality asset in the TON ecosystem but also a key choice for seizing the dividends of Web3 popularization.
