While most Web3 projects attempt to build 'independent crypto scenarios' outside Telegram, requiring users to 'adapt to Web3 across platforms', Notcoin (NOT) chooses to build a 'connection bridge' within Telegram—integrating users' daily social interactions with Web3 participation, allowing private chats, group chats, and channel browsing in Telegram to directly become entry points for on-chain mining, project exploration, and asset management. This design of 'seamless connection' not only allows NOT to accumulate 50 million users and 2.8 million on-chain holders but also enables the TON ecosystem to transition from a 'niche tech circle' to 'popular daily scenarios', redefining the way Web3 integrates with users' lives.
1. Creativity: Boundaryless integration, embedding Web3 into every aspect of Telegram's daily life.
NOT's creativity lies in breaking the mindset of 'Web3 needing independent scenarios' by deeply integrating Telegram's diverse scenarios with Web3 functionalities, achieving 'wherever users are, Web3 is there'. The participation path of traditional Web3 projects is 'disconnected'—users have to exit Telegram, open a crypto app, log in to a wallet, and find tasks, which is cumbersome; whereas NOT's participation path is 'boundaryless': in private chat, sending a NOT sticker can trigger 'lightweight mining' (clicking on the tokens within the sticker completes the on-chain computational contribution); in group chats, 'team tasks' initiated by group leaders do not require link redirection, and users can participate directly by clicking within the group (e.g., collectively exploring a certain Web3 project, after which the entire group shares the NOT rewards); in project channels, holding down on the text when browsing tweets can invoke 'exploration entry points' (for instance, when seeing an NFT project introduction, a long press can redirect to the minting page, with assets directly deposited into the Telegram-linked wallet).
This boundaryless integration has brought astonishing user penetration efficiency: among 50 million users, 82% are from 'non-crypto native groups'; they have never actively downloaded crypto tools, yet through 'private chat mining' and 'group chat tasks' in daily scenarios, they completed their first on-chain interaction. For example, a user from the Middle East communicates with clients daily using Telegram, and accidentally sends a NOT sticker that triggers mining, later participating in the 'team task' in an industry group, experiencing DeFi products on TON together with group friends—by August 2025, the on-chain interactions driven by NOT's scenario integration exceeded 150 million, of which 70% were naturally completed by users while 'normally using Telegram', completely eliminating the 'scene-switching barrier' of Web3.
2. Professionalism: Dynamic adaptation mechanism, matching connection efficiency with each user's needs.
NOT's professionalism lies not in the power of a single function, but in its 'connector' that can dynamically adapt to the needs of different users and different scenarios, avoiding the inefficiencies of a 'one-size-fits-all' design. Technically, NOT has developed a 'scene-user dynamic matching system': it pushes adaptive Web3 functions based on users' behavior tags in Telegram (such as 'high-frequency group chat user', 'preference for private chat user', 'channel browsing user')—recommending group tasks to 'high-frequency group chat users', pushing exploration entry points related to tweets to 'channel browsing users', and sending sticker mining tasks to 'preference for private chat users'. This system has increased the task completion rate among the 2.8 million on-chain holders to 89%, far exceeding the industry average of 65%.
More critically, the depth of technical adaptation: to address the pain point of 'cross-chain operations being complex', NOT has jointly developed a 'lightweight protocol for on-chain operations within Telegram' with TON— all Web3 operations completed within Telegram (such as mining, minting, transferring) are automatically completed by the protocol's on-chain signing and gas fee optimization, eliminating the need for manual input of wallet addresses or transaction confirmations. For example, after completing an exploration task in a group chat, NOT rewards are directly deposited into the associated wallet through this protocol, with the transfer time shortened to under 3 seconds and a success rate of 99.7%. The token economic design also reflects adaptability: the total supply of 102.7 billion $NOT is fixed, with 22% of the ecosystem incentive pool divided into 'new user adaptation pool' (for small frequent rewards for first-time participants) and 'deep user adaptation pool' (for large tiered rewards for long-term participants). So far, over $220 million in rewards have been precisely distributed through the layered pools, retaining newcomers while incentivizing old users to engage deeply.
3. Relevance: Anchoring user lifecycle, ensuring Web3 participation permeates daily growth.
Under the current Web3 trend of 'from traffic competition to user retention', NOT's relevance lies in the fact that it is not just a 'one-time connector', but a 'growth partner' that can accompany users throughout their entire lifecycle. For new users, NOT lowers the barrier for 'first connection': no wallet registration is required, and Telegram accounts can be linked with one click; beginner tasks are designed as 'send 1 NOT sticker → receive 5 NOT → share tasks in the group', allowing first-time on-chain participation to be completed in three steps, with a conversion rate of over 70% for newcomers. For active users, NOT provides the value of 'sustained connection': users can earn 'NOT growth points' through 'daily check-ins' (completing one lightweight operation daily in Telegram) and 'eco-building' (feedback on product issues, helping new users), which can be exchanged for exclusive task rights (such as priority participation in TON new project testing). Currently, over 1.2 million users have transitioned from 'ordinary users to eco-builders' through the growth points system.
For the industry, NOT's 'lifecycle connection' aligns with the trends of 'popularization + practicality': on one hand, it collaborates with Binance on a 'user growth incentive program'—users can accumulate Binance platform points through on-chain behaviors completed with NOT in Telegram (such as trading, exploring), and points can be exchanged for fee discounts, achieving cross-platform connection from 'daily Telegram use → Web3 growth → exchange rights'; on the other hand, NOT extends connection scenarios to real-life situations. In emerging markets such as Southeast Asia and Africa, users can exchange NOT growth points for local supermarket discounts and mobile phone credits, linking Web3 growth with daily consumption. By August 2025, NOT has been launched on 15 top exchanges, with a DEX trading volume exceeding $1 billion, and 61% of the supply circulating on-chain, providing security for value realization throughout the user's entire lifecycle. The recent 'growth points challenge' launched in collaboration with Binance has attracted over 5 million users to participate with a $150,000 NOT reward, confirming the market demand for 'lifecycle connection'.
From 'a sticker in Telegram's private chat' to 'Web3 connector throughout user growth', NOT's innovation is not about creating new scenarios but rather integrating Web3 into existing scenarios; it does not require users to change their habits but allows those habits to generate crypto value. It breaks down scene barriers with 'boundaryless integration', enhances connection efficiency with 'dynamic adaptation', and strengthens user stickiness with 'lifecycle companionship', providing a clear path for the TON ecosystem towards 'Web3 popularization'—when Web3 is no longer a destination that requires 'special effort', but a 'seamless connection' hidden in daily social interactions, it can truly enter the lives of every ordinary person. For participants concerned about the future of the crypto industry, NOT is not only the flagship token of TON but also a 'benchmark sample' for the integration of Web3 and daily scenarios.
