Currently, the ZK ecosystem has a clear 'blank area': Most projects focus on mature tracks like DeFi and Layer 2, overlooking the broader 'uncovered scenarios'—the traceability needs of county agriculture, the genuine product verification of community small shops, and the simplified Web3 services for the silver-haired community. These scenarios may seem 'small in scale and scattered in demand', but they are key entry points for blockchain to penetrate the real economy. The core innovation of Succinct Labs is to be a 'trust pioneer' for ZK technology—it does not cluster in mature tracks but instead delves into 'blank scenarios' such as county agriculture, community business, and silver-haired Web3, using lightweight and low-cost ZK solutions to address real pain points, planting trusted seeds in uncovered fields, allowing the value of ZK technology to reach the smallest economic units.
1. Expanding the county agriculture 'trusted wasteland': Affordable ZK traceability for small farmers, opening up the upward chain for agricultural products.
County agriculture has long faced the dilemma of 'difficult trusted traceability': small farmers lack the capacity to build centralized traceability systems, and the manually recorded planting data is not trusted by buyers, causing high-quality agricultural products to often sell at lower prices due to 'lack of trusted proof'. Succinct Labs launched a 'farmer-friendly ZK traceability plan' to help small farmers achieve trusted traceability at extremely low costs.
The core of the plan is 'lightweight tools on mobile phones + localized proof nodes': Farmers do not need to purchase professional equipment; by downloading the APP on an ordinary smartphone, they can record the planting process (such as fertilization time and irrigation amount), and the APP will automatically generate a 'planting behavior ZK proof', with data stored locally and only the proof on-chain; county governments or cooperatives build 'localized proof nodes' to provide farmers with free proof on-chain services, avoiding farmers having to bear on-chain gas fees. Uncle Wang, an orange grower in a certain county, previously faced a purchase price 0.5 yuan lower per pound because he could not prove 'not using ripening agents'; after using this plan, he recorded the planting process daily on his phone, and the generated ZK proof was recognized by buyers, increasing the purchase price to market rates, adding 2,000 yuan per acre.
More importantly, the plan connects the 'traceability-sales' link: buyers attach the farmers' ZK traceability proof to the packaging, and consumers can verify by scanning, leading to a 45% increase in e-commerce sales of high-quality agricultural products. After the cooperative in a certain county integrated the plan, over 500 farmers achieved ZK traceability for their agricultural products, with e-commerce sales rising from 8 million to 20 million annually, and they also received the title of 'provincial-level model county for trusted agricultural product traceability'. Currently, this plan has been implemented in 12 agricultural counties, covering over 12,000 farmers, helping agricultural products achieve an average premium of 15%-30%, truly making ZK technology an 'income-increasing tool' for small farmers.
2. Expanding the community business 'trusted wasteland': Enabling small shop owners to perform ZK verification at zero cost, resolving the issue of trust in genuine products.
Community businesses (such as convenience stores, family-run shops, and small fresh produce stores) are the 'capillaries' of residents' lives but often fall into trust dilemmas due to 'difficulty in verifying genuine products': small shop owners want to sell imported snacks and branded daily necessities but cannot prove 'the products are genuine', making consumers hesitant to buy; when selling self-owned brand products, they also face low sales due to 'lack of trusted endorsement'. Succinct Labs' 'community small shop ZK verification plan' allows small shop owners to achieve trusted verification of products at zero cost, breaking the trust deadlock.
The plan adopts a model of 'pre-fabrication at the supply chain end + QR code activation at the small shop end': When a brand or wholesaler ships products, they generate a 'genuine product ZK proof' for each item and write the proof information into the QR code on the product packaging; small shop owners activate the proof by scanning the QR code with their mobile phones upon receiving goods, with no extra actions required; when consumers purchase, they can scan to verify 'whether the product is genuine and whether it was sourced from legitimate channels', without needing to connect to a centralized database for verification. Sister Li, the owner of a community convenience store, previously sold imported face masks but only sold 20 boxes monthly due to customer concerns about counterfeit products. After integrating the plan, the face mask packaging included a ZK verification QR code, and after customers scanned to confirm authenticity, monthly sales increased to 150 boxes, also boosting sales of other imported products.
For self-owned brand small shops, the plan also supports 'production process ZK records': A community bakery uses a mobile phone to take pictures of the dough fermentation and baking process, generating a 'no additives' ZK proof, which is attached to the packaging. Consumers are more willing to purchase after verification, leading to a 50% increase in bread sales, and the average price per transaction rose from 15 yuan to 22 yuan. Currently, this plan has covered over 3,000 community small shops, involving categories such as snacks, daily necessities, fresh produce, and baking, with complaints related to genuine products from small shops decreasing by 92%, and average foot traffic increasing by 25%, transforming ZK technology from a 'high-end blockchain concept' into a 'business tool' easily utilized by small shop owners.
3. Expanding the 'trusted wasteland' of silver-haired Web3: Providing easy-to-understand ZK services for the elderly, lowering the threshold for digital life.
The silver-haired community (users over 60 years old) is a 'potential group' in the digital economy, yet they find it difficult to enjoy trusted Web3 services due to 'complex operations and concerns about fraud'—issues such as not remembering private keys, not understanding on-chain terminology, and fearing asset theft have deterred most elderly individuals from Web3. Succinct Labs' 'silver-haired friendly ZK service plan' simplifies operations and provides trusted protection, allowing the elderly to easily enjoy the trusted conveniences of Web3.
The core of the plan is 'family authorization + voice guidance + ZK security protection': when elderly individuals register for Web3 services, they can authorize their children as 'family assistants' to manage complex private keys and on-chain operations; the APP provides voice guidance throughout (e.g., 'Please click the red button to confirm receipt' 'The current operation is safe, no need to worry'), avoiding textual comprehension barriers; at the same time, the SP1 zkVM automatically generates a 'transaction security ZK proof'. If abnormal operations are detected (e.g., transferring to an unfamiliar address), it will trigger real-time alerts and notify the family assistant. A retired teacher, Aunt Zhang, uses the 'on-chain medical record' service of this plan with her daughter's assistance, without needing to remember private keys, and can complete the ZK trusted storage of her medical records with voice guidance. When she returns to the hospital for a follow-up, the doctor can verify the proof to check her history, avoiding repeated examinations. Aunt Zhang remarked, 'It's as simple as using WeChat, and I don't have to worry about my medical records being leaked.'
In the asset management scenario, the plan is equally thoughtful: changes in on-chain assets for the elderly will generate an 'asset security ZK proof' and notify the family assistant via SMS; when withdrawing assets, dual confirmation through 'facial verification + ZK identification' is required to prevent fraud. Currently, this plan has served over 50,000 elderly users, covering scenarios such as medical records, pension management, and digital rights collection, with a satisfaction rate of 88% for elderly Web3 services and a 99% reduction in fraud risk, truly allowing the trusted value of ZK technology to reach the 'silver-haired community' of digital life.
Summary
Succinct Labs' value as a 'trust pioneer' lies in its focus not on the 'popular tracks' of the ZK ecosystem, but on deeply cultivating those 'neglected yet genuinely needed' blank scenarios. When it helps small farmers achieve traceability for agricultural products using their phones, helps small shop owners verify product authenticity at zero cost, and helps the elderly easily use Web3 services, ZK technology truly sheds the label of a 'niche technology in the crypto circle' and becomes a practical tool that can serve the smallest economic units and the broadest populations. This 'downward-rooting' pioneering mindset not only gives Succinct Labs a unique competitive advantage in the ZK track but also allows the trusted value of blockchain to penetrate from the 'upper layer ecosystem' to the 'grassroots economy', laying the most solid foundation for the 'universal popularization' of the blockchain industry—after all, trusted seeds can only grow into real forests when sown in uncovered soil.
