While most Web3 projects are still 'requiring users to change habits for value', Notcoin (NOT) has found a more efficient path—it does not create new behaviors but directly converts users' daily actions of 'scrolling groups, chatting, sharing' in Telegram into mining rewards, on-chain contributions, and ecological value in the Web3 world. This design of 'behavior as value' allows NOT to accumulate 50 million users and 2.8 million on-chain holders without marketing, becoming the core driving force for the TON ecosystem to achieve the leap from 'traffic to value', thus redefining the underlying logic of Web3 reaching the masses.
1. Creativity: 'Behavior Conversion' Restructures Value Acquisition, Allowing Web3 Earnings to Bid Farewell to 'Deliberate Effort'
The creativity of NOT lies in breaking the industry inertia of 'Web3 earnings = extra effort', transforming existing user behaviors in Telegram into quantifiable Web3 value. Traditional Web3 projects require users to 'add new behaviors'—downloading apps, learning operations, and planning time to earn rewards; whereas NOT focuses on 'existing behavior conversion': users see pop-up animated tokens while scrolling groups, clicking them is 'mining' (behavior transformed into on-chain computing power contribution); chatting with friends about $NOT and casually forwarding task cards is 'ecological growth' (behavior transformed into community growth value); even liking project tweets while browsing is 'exploring interactions' (behavior transformed into attention for Web3 projects).
This conversion has led to disruptive user penetration: among 50 million users, 75% are 'non-crypto native groups', who have never actively engaged with Web3 but have completed their first on-chain interaction through natural behaviors like 'scrolling groups to earn NOT' and 'chatting to receive rewards'. For example, a user from Latin America communicates with family via Telegram daily and, after accidentally clicking a pop-up token to earn NOT, unknowingly becomes a 'new user node' in the TON ecosystem while sharing with friends. As of August 2025, the user spontaneous growth driven by $NOT through 'behavior conversion' has contributed to over 80% of new user growth, achieving global coverage of 0.44% of the population with zero marketing expenditure. This model of 'no burden, only increased earnings' has completely broken the customer acquisition barriers of Web3.
2. Professionalism: 'Behavior-Value' Synergistic Closed Loop, Allowing the Ecosystem to Break Free from External Dependencies
NOT's professionalism is evident in that it does not simply 'reward behaviors' but constructs a self-driven closed loop of 'behavior generating value → value feeding back to behavior'. On the technical level, NOT has developed a dedicated 'Behavior-Chain Mapping System'—this system can automatically identify users' effective behaviors on Telegram (such as real clicks, high-quality shares) and convert them into corresponding on-chain operations: clicking tokens corresponds to 'computing power on-chain', sharing tasks corresponds to 'new user data on-chain', and exploring projects corresponds to 'interaction records on-chain'. Users do not need to perform manual operations throughout the process. Among the 2.8 million on-chain holders, 92% of the initial on-chain behaviors are completed automatically by this system, with a success rate of 99.5%, far exceeding the industry average.
The professionalism of ecosystem operation is even deeper: in terms of token economics, NOT innovatively designs a 'Behavior Contribution Layered Reward Pool'—22% of ecological incentive tokens are not 'evenly distributed' but adjusted according to the actual value of behavior to the ecosystem: 'high-quality new users' who continuously remain active after bringing in new users are rewarded 3 times more than ordinary new users; 'deep explorers' who deeply experience Web3 projects are rewarded 5 times more than shallow clicks. So far, over $220 million in rewards have been accurately distributed through this mechanism, ensuring that value flows to real ecological builders. For the TON ecosystem, NOT's 'behavior conversion' is also a 'value amplifier': it transforms the daily behaviors of 50 million users into transaction increments on the TON chain (DEX transaction volume exceeds $1 billion), project attention (driving over 200 Web3 projects to acquire users), forming a closed loop of 'user behavior → TON value enhancement → $NOT appreciation → user earnings increase', allowing it to operate continuously without external funding subsidies.
3. Relevance: Aligning with the Trends of 'Practicality + Downward Penetration', Allowing Web3 Value to Ground in Daily Life
During the current transformation period of the cryptocurrency industry, characterized by 'de-bubbling and practicality' and 'from elite to mass', NOT's relevance lies in its precise alignment with the 'core demands of the masses'. For ordinary users, the biggest concern is that 'Web3 value is too abstract'—NOT has specifically launched the 'Behavioral Value Realization Plan': NOT earned through daily activities can not only be realized on 15 top exchanges such as Binance and OKX (61% of the supply circulates on-chain, ensuring ample liquidity), but can also be exchanged for local merchant discounts, e-commerce coupons, and other real-world benefits. For example, in the Southeast Asian market, users can exchange NOT for convenience store vouchers, allowing 'behavioral earnings' to directly translate into everyday expenses, addressing the pain point of 'earning without being able to use it'.
For the industry, NOT precisely aligns with the trends of 'downward market penetration' and 'compliance': on one hand, it relies on Telegram's high penetration in downward markets such as Southeast Asia and Africa, planning to cover 300 million new users in the next year through 'behavior conversion'. These users are mainly 'light mobile users', which are the core incremental users of Web3 popularization; on the other hand, it collaborates with Binance on 'behavior compliance activities' (such as doubling behavior rewards after real user verification), clearing over 2 million bot accounts to ensure ecological health. The recently launched '90-Day Behavior Incentive Program' has also allocated $150,000 in NOT to encourage users to participate in the ecosystem through compliant behaviors, attracting over 6 million participants within 10 days, confirming the market demand for 'practical Web3'.
From 'casually scrolling groups' in Telegram to the 'behavioral value network' that can be realized, consumed, and drives the ecosystem, NOT's innovation is not about creating 'more complex Web3 products', but about integrating Web3 into users' existing lives. It lowers participation thresholds through 'behavior conversion', ensures ecological sustainability through 'self-driven closed loops', and dispels user concerns through 'real-world realization', further proving: the popularization of Web3 is not about making users adapt to Web3 but making Web3 adapt to users. For participants concerned about the future of the cryptocurrency industry, NOT is not only the flagship token of the TON ecosystem but also a key sample of Web3's transformation from 'elite to mass'—when value is hidden in daily behaviors, Web3 can truly enter the lives of every ordinary person.
