Attracting 50 million users and distributing $220 million in rewards! How did Notcoin ($NOT) become a "phenomenal player" in the TON ecosystem?
In the Web3 field, most projects struggle to break through due to high barriers and complex operations, while Notcoin ($NOT) has transformed from a Telegram "tap-to-earn" mini-game into the flagship token of the TON blockchain ecosystem—by August 2025, it attracted over 50 million total users and 2.8 million on-chain holders, distributing over $220 million in rewards to the community and achieving a DEX trading volume exceeding $1 billion. This article will conduct a deep research analysis of Notcoin from five dimensions: project positioning, community scale, token economics, ecological cooperation, and risk outlook.
1. Project positioning: From "click games" to the "traffic hub" of the TON ecosystem.